Group members Waleed AL-FuraihMohamed AL-Subaie
Contents    Introduction    Mission    Target customers    Business plan    Swot analysis    Cash flow ( detailed )...
Introduction    W&M cafe shop offers delicious coffee    and food from different spot of the world    .also it takes the ...
Statement of purpose. • To give delicious coffe, awesome music, a high-   energy atmosphere. We will create an internation...
Customers Profile.• The majority of our customers are  teenagers, and adults of any sex  between 15 – 50 years old. The  t...
Competitors
LocationThe location will be next to nethenis kefan
Business Plan.Staff:• W&M Café , works with 8 people, their activities include   management and service operation.Services...
Menu Drink              price Americano          S.900 M 1.100 G 1.350 cappuccino         S .750 M 1.000 G 1.250 Colombian...
Will you go to W&M Café if it opened here in Kuwait ?                                       YESRESULTS :                  ...
What kind of coffee do you like best?                              French coffee RESULTS IN kuwait            Turkish coff...
SWOT AnalysisStrengths.-                                        Weaknesses.-Excellent quality products                    ...
Competitive advantageTasty coffee from different spots of the worldA great atmosphere where people can relax in our cafe
Sales : ( Per month )Product            Sales in unit   Sales in cashAmericano          120             132 KDcappuccino  ...
Sales annually   Product            Sales in unit   Sales in cash   Americano          1440            1584 KD   cappuccin...
Working capital     Salaries         5300     Rent             8000     Merchandise      2500     Suppliers        3000   ...
BreakevenProduct            Breakeven pointAmericano          1400cappuccino         1,555Colombian coffee   1,333African ...
Operating cash flow Revenues 44,580 - expenses 20,050 EBIT         24,530 - deprecation 3,000 Net profit    21,530 + depre...
Cash flow :                                            Wacc= 5%             24,530 24,530 24,530         24,530 24,530    ...
Conclusion    We think that W&M offer for the    kuwaity community a great    journey across the world in one    place an...
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  1. 1. Group members Waleed AL-FuraihMohamed AL-Subaie
  2. 2. Contents Introduction Mission Target customers Business plan Swot analysis Cash flow ( detailed ) Conclusion
  3. 3. Introduction W&M cafe shop offers delicious coffee and food from different spot of the world .also it takes the customers to an atmosphere that they can enjoy their coffee or food in a place fulled with traditional stuff from different places in the world
  4. 4. Statement of purpose. • To give delicious coffe, awesome music, a high- energy atmosphere. We will create an international experience from all over the world in one place that our customers will never forget.Mission • Our mission has two principal goals: • The 1st. is to provide people the services of classic coffee from different countries and food . • The 2nd is to give the customers a chance to taste differnet coffee from different countries in one place.
  5. 5. Customers Profile.• The majority of our customers are teenagers, and adults of any sex between 15 – 50 years old. The target of our business is people from middle and high social class.
  6. 6. Competitors
  7. 7. LocationThe location will be next to nethenis kefan
  8. 8. Business Plan.Staff:• W&M Café , works with 8 people, their activities include management and service operation.Services:•  The main service is bringing our customers to the W&M life through offering them coffee from differnet spots of the world in a magnificent atmosphere .Marketing Strategies:• Publicity on local radios• Ads in local newspapers.• Social networks.
  9. 9. Menu Drink price Americano S.900 M 1.100 G 1.350 cappuccino S .750 M 1.000 G 1.250 Colombian coffee S .950 M 1.150 G 1.450 African coffee 1.050 M 1.200 G 1.400 French coffee S .950 M 1.150 G .1400 Turkish coffee S .800 M 1.050 G 1.300 British tea S .600 M .900 G 1.100 chai S .450 M .700 G 1000 Italian coffee S .850 M 1.100 G 1.300 Latte S .600 M 1.200 G 1.450 Mocca S 1.000 M 1.300 G 1.700 Espresso S .900 M 1.150 G 1.350
  10. 10. Will you go to W&M Café if it opened here in Kuwait ? YESRESULTS : NO
  11. 11. What kind of coffee do you like best? French coffee RESULTS IN kuwait Turkish coffee colombian
  12. 12. SWOT AnalysisStrengths.- Weaknesses.-Excellent quality products • Our cafe and theProduced from all over the world in one place. products we sell could only be bought by people that have good economic status because our• People who work at the prices are high.W&M café is well trained to serve the customersand provide them any information and assistance.•world in one place. and food from all over the Tasty coffeeOpportunities.- Threats.-• Is the first cafe that • The only threat weprovides this kind of service. consider important is new entrants with the same idea .• Our products is exclusive of This means it can not be found in other stores.
  13. 13. Competitive advantageTasty coffee from different spots of the worldA great atmosphere where people can relax in our cafe
  14. 14. Sales : ( Per month )Product Sales in unit Sales in cashAmericano 120 132 KDcappuccino 250 250 KDColombian coffee 200 230 KDAfrican coffee 140 168 KDFrench coffee 300 345 KDTurkish coffee 280 294 KDBritish tea 250 225 KDchai 500 350 KDItalian coffee 240 264 KDLatte 320 384 KDMocca 560 728 KDEspresso 300 345 KDTotal 3,460 3,715 KD
  15. 15. Sales annually Product Sales in unit Sales in cash Americano 1440 1584 KD cappuccino 3000 3000 KD Colombian coffee 2400 2760 KD African coffee 1680 2016 KD French coffee 3600 4140 KD Turkish coffee 3360 3528 KD British tea 3000 2700 KD chai 6000 4200 KD Italian coffee 2880 3168 KD Latte 3840 4608 KD Mocca 6720 8736 KD Espresso 3600 4140 KD Total 41,520 44,580 KD
  16. 16. Working capital Salaries 5300 Rent 8000 Merchandise 2500 Suppliers 3000 Marketing fees 1000 licsense fees 250 Total 20,050
  17. 17. BreakevenProduct Breakeven pointAmericano 1400cappuccino 1,555Colombian coffee 1,333African coffee 1,272French coffee 1,333Turkish coffee 1473British tea 1750chai 2,333Italian coffee 1400Latte 1,272Mocca 1,076Espresso 1,333
  18. 18. Operating cash flow Revenues 44,580 - expenses 20,050 EBIT 24,530 - deprecation 3,000 Net profit 21,530 + deprecation 3,000 Operation cash flow 24,530
  19. 19. Cash flow : Wacc= 5% 24,530 24,530 24,530 24,530 24,530 35000NPV : 89,506.72 IRR : 66 % Reinvestment rate = 76%MIRR = 28% Payback period = 1.54
  20. 20. Conclusion We think that W&M offer for the kuwaity community a great journey across the world in one place and for our side its a unique investment that we aspect that we will have high returns .
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