Principles of Information Systems - Chapter 8


Published on

Principles of Information Systems Sixth Edition, Written by Ralph Star, George Reynolds

Published in: Education, Business, Technology
  • Be the first to comment

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Chapter 8, Electronic Commerce, describes how e-commerce works, as well as the accompanying challenges. After studying chapter 8, you should be able to address the learning objectives described in the next 2 slides.
  • Principles of Information Systems - Chapter 8

    1. 1. Electronic Commerce Chapter 8
    2. 2. Principles and Learning Objectives <ul><li>E-commerce is a new way of conducting business, and as with any other new application of technology, it presents both opportunities for improvement and potential problems. </li></ul><ul><ul><li>Identify several advantages of e-commerce. </li></ul></ul><ul><ul><li>Outline a multistage model that describes how e-commerce works. </li></ul></ul><ul><ul><li>Identify some of the major challenges companies must overcome to succeed in e-commerce. </li></ul></ul><ul><ul><li>Identify several e-commerce applications. </li></ul></ul>
    3. 3. Principles and Learning Objectives <ul><li>E-commerce requires the careful planning and integration of a number of technology infrastructure components. </li></ul><ul><ul><li>Outline the key components of technology infrastructure that must be in place for e-commerce to succeed. </li></ul></ul><ul><ul><li>Discuss the key features of the electronic payments systems needed to support e-commerce. </li></ul></ul>
    4. 4. Principles and Learning Objectives <ul><li>Users of the new e-commerce technology must take safeguards to protect themselves. </li></ul><ul><ul><li>Identify the major issues that represent significant threats to the continued growth of e-commerce. </li></ul></ul><ul><li>Organizations must define and execute a strategy to be successful in e-commerce. </li></ul><ul><ul><li>Outline the key components of a successful e-commerce strategy. </li></ul></ul>
    5. 5. An Introduction to Electronic Commerce
    6. 6. Introduction to Electronic Commerce <ul><li>Business-to-consumer (B2C) e-commerce </li></ul><ul><li>Business-to-business (B2B) e-commerce </li></ul><ul><li>Consumer-to-consumer (C2C) e-commerce </li></ul>
    7. 7. Multistage Model for E-commerce <ul><li>Search and identification </li></ul><ul><li>Selection and negotiation </li></ul><ul><li>Purchasing products and services electronically </li></ul><ul><li>Product and service delivery </li></ul><ul><li>After-sales service </li></ul>
    8. 8. Multistage Model for E-commerce
    9. 9. Product and Service Delivery
    10. 10. E-Commerce Model
    11. 11. E-Commerce Challenges <ul><li>Change distribution systems & work processes </li></ul><ul><li>Split-case distribution </li></ul><ul><li>Integrate web-based order processing with traditional systems </li></ul>
    12. 12. The E-Commerce Supply Chain <ul><li>Supply chain management </li></ul><ul><ul><li>Demand planning </li></ul></ul><ul><ul><li>Supply planning </li></ul></ul><ul><ul><li>Demand fulfillment </li></ul></ul><ul><li>Increased revenues and decreased costs </li></ul><ul><li>Improved customer satisfaction </li></ul><ul><li>Inventory reduction across the supply chain </li></ul>
    13. 13. The E-Commerce Supply Chain
    14. 14. Supply Chain Management
    15. 15. Business-to-Business <ul><li>Allows manufacturers to buy at low price worldwide </li></ul><ul><li>Enterprise can sell to a global market </li></ul>
    16. 16. Global E-Commerce <ul><li>Steps in localization </li></ul><ul><ul><li>recognizing and conforming to the nuances, subtleties, and tastes of local cultures </li></ul></ul><ul><ul><li>supporting basic trade laws such as each country’s currency, payment preferences, taxes, and tariffs </li></ul></ul><ul><ul><li>ensuring that technological capabilities match local connection speeds </li></ul></ul>
    17. 17. Global E-Commerce <ul><li>Determine which global markets make the most sense for selling products or services on-line </li></ul><ul><li>Decide whether Web content should be generated or updated centrally or locally </li></ul>
    18. 18. E-Commerce Applications
    19. 19. Retail and Wholesale <ul><li>Electronic retailing </li></ul><ul><li>Cybermalls </li></ul><ul><li>Wholesale e-commerce: B2B </li></ul>
    20. 20. Manufacturing
    21. 21. Marketing <ul><li>Market segmentation </li></ul><ul><li>Technology-enabled relationship management </li></ul>
    22. 22. Investment and Finance <ul><li>On-line stock trading </li></ul><ul><li>On-line banking </li></ul><ul><ul><li>Electronic bill presentment </li></ul></ul>
    23. 23. Investment and Finance
    24. 24. Investment and Finance
    25. 25. Technology Infrastructure
    26. 26. Technology Infrastructure
    27. 27. Hardware <ul><li>Storage capacity </li></ul><ul><ul><li>Software </li></ul></ul><ul><ul><li>Volume of e-commerce transactions </li></ul></ul><ul><li>Website hosting </li></ul>
    28. 28. Web Server Software <ul><li>Security and identification </li></ul><ul><ul><li>Denial of service attack </li></ul></ul><ul><li>Web site tracking </li></ul><ul><ul><li>Web log file </li></ul></ul>
    29. 29. Web Server Software <ul><li>Web site development tools </li></ul><ul><li>Retrieving and sending Web pages </li></ul><ul><li>Web page construction software </li></ul><ul><ul><li>Static Web page </li></ul></ul><ul><ul><li>Dynamic Web page </li></ul></ul>
    30. 30. E-Commerce Software <ul><li>Catalog management </li></ul><ul><li>Product configuration </li></ul><ul><li>Shopping cart </li></ul>
    31. 31. E-Commerce Transaction Processing <ul><li>Automates transaction processes from order placement to reconciliation </li></ul><ul><li>Web traffic data analysis </li></ul>
    32. 32. Electronic Shopping Cart
    33. 33. Network and Packet Switching <ul><li>All e-commerce depends on a type of network to securely transmit data </li></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Extranet </li></ul></ul><ul><ul><li>Value-added network (VAN) </li></ul></ul><ul><ul><li>Virtual private network (VPN) </li></ul></ul><ul><li>All approaches rely on packet switching and use routers </li></ul><ul><li>Cost, availability, reliability, security, and redundancy must be considered when choosing a network </li></ul>
    34. 34. Electronic Payment Systems
    35. 35. Electronic Payment Systems <ul><li>Digital certificate </li></ul><ul><li>Certificate authority </li></ul><ul><li>Secure sockets layer (SSL) </li></ul><ul><li>Electronic cash </li></ul><ul><li>Electronic wallets </li></ul><ul><li>Smart, credit, charge, and debit cards </li></ul>
    36. 36. Threats to E-Commerce
    37. 37. Threats to E-Commerce <ul><li>E-commerce incidents </li></ul><ul><li>Theft of intellectual property </li></ul><ul><ul><li>Patents on business processes </li></ul></ul>
    38. 38. Fraud <ul><li>On-line auction fraud </li></ul><ul><li>Spam </li></ul><ul><li>Pyramid schemes </li></ul><ul><li>Investment fraud </li></ul><ul><li>Stock scams </li></ul>
    39. 39. Invasion of Consumer Privacy <ul><li>On-line profiling </li></ul><ul><li>Clickstream data </li></ul><ul><li>Safe harbor principles </li></ul>
    40. 40. TRUSTe Seal
    41. 41. BBB On-line Privacy Seal
    42. 42. How to Protect Your Privacy While On-Line
    43. 43. Strategies for Successful E-Commerce
    44. 44. Developing an Effective Web Presence <ul><li>Visitors to a web site should be able to: </li></ul><ul><li>Obtain general information about the organization </li></ul><ul><li>Obtain financial information for making an investment decision </li></ul><ul><li>Learn the organization’s position on social issues </li></ul><ul><li>Learn about the products or services that the organization sells </li></ul>
    45. 45. Putting up a Web Site <ul><li>Web site hosting services </li></ul><ul><li>Storefront brokers </li></ul>
    46. 46. Building Traffic to Your Web Site <ul><li>Domain names </li></ul><ul><li>Meta tags </li></ul><ul><li>Traffic data analysis </li></ul>
    47. 47. Maintaining and Improving Your Web Site <ul><li>Be alert to new trends </li></ul><ul><li>Be prepared to take advantage of new opportunities </li></ul><ul><li>Personalization </li></ul><ul><ul><li>Explicit </li></ul></ul><ul><ul><li>Implicit </li></ul></ul>
    48. 48. Summary <ul><li>E-commerce - enables consumers and companies to gain access to worldwide markets </li></ul><ul><li>Electronic retailing (e-tailing) - the direct sale from business-to-consumer through electronic storefronts designed around an electronic catalog and shopping cart model </li></ul><ul><li>E-commerce shoppers - must be on constant guard to protect their rights, security, and personal privacy </li></ul>
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.