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Personal Brand


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My personal brand plan thus far.

My personal brand plan thus far.

Published in: Technology, Business

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  • 1. Personal Brand
    Bryan Sparks C1
    Nov. 5, 2009
    “To give anything less than your
    best is to sacrifice the gift.”
    -Steve Prefontaine
  • 2. Brand Positioning
    My brand is going to be discussing and debating superstars of both the sports and music industries. I will demonstrate my knowledge on the two subject areas and show that my interest in them is genuine and consistent with who I am.
  • 3. One of these things is not like the other
    Create a brand that incorporates my personal interests of sports and music and connect them with my professional attributes.
  • 4. Measurable Objectives
    Establish myself online and become noticed my PR industry professionals.
    Demonstrate my knowledge and skills with social media applications online.
    Make connects so that I can get my proverbial foot in the metaphoric door of the Public Relations industry.
  • 5. Key Messages
    I want to learn more about the PR industry, and am willing to do the work required to accomplish that.
    I want to demonstrate my knowledge and skills through my online presence.
    Through my brand, I would like to make potential employers notice me and be able to pick me out of the crowd.
  • 6. SWOT
    Strengths: Ethical, hard-working, work well in group and individual environments, approachable, experience with both journalism and PR.
    Weaknesses: No PR contacts in the Toronto area, public speaking, no exact career choice (agency, gov’t, etc.)
    Opportunities: emerging social media can allow me to become connected with industry professionals.
    Threats: There are many PR professionals and soon-to-be-grads, such as myself, that will be my competition for a job in the industry.
  • 7. Channels
    Twitter -
    HumberPRning group -
    “Nuttin but net” ning group
    Personal Blog -
    Youtube videos
    Other online social media applications
  • 8. Strategy & Tactics
    Gain more followers on Twitter and other social media applications.
    Post relative material to my personal brand online. Keep non-brand related material to personal sites such as facebook.
    Connect with people and create new relationships with people with similar interests as mine.
    Follow, comment on blogs, network with others.
    Find a mentor that can assist with my personal brand and elaborate on what I am missing.
    Join IABC and CPRS to establish connections with Toronto based PR professionals.
    Create RSS feed.
  • 9. Critical Path