Wakesites/ProductPulse Social Media Brand Integration for Slingshot Sports
Consumer Internet Today Retail Online Retail Social Networking User Generated Content Social Media Advertising
<ul><li>“ Nearly 80% of consumers trust the recommendations of family, friends and bloggers more than they do traditional ...
Concept <ul><li>Engage wake enthusiasts to design the next Slingshot Sports board graphics </li></ul><ul><li>Expand reach ...
Specifics <ul><li>Campaign runs for 8 weeks </li></ul><ul><ul><li>Design (first 3 weeks) </li></ul></ul><ul><ul><li>Design...
<ul><li>Designers upload concept based on template </li></ul><ul><li>Entries reviewed for acceptability </li></ul><ul><li>...
About Wakesites <ul><li>By riders, for riders </li></ul><ul><li>Leading riders in the industry </li></ul><ul><li>Dedicated...
ProductPulse Connecting People and Products…Socially <ul><li>Share product recommendations and opinions across the social ...
Engaging with Products On Social Media… The wifi range  is great!  Wii…come out and play I luv my Chuck Taylors! Yeah Baby...
Successful ProductPulse Campaigns <ul><li>Weekly product campaigns featuring 32 products across 8 consumer brands, includi...
Case Study <ul><li>During 1 month, 5 products featured on ProductPulse; no outside advertising </li></ul><ul><li>Prior to ...
Next Steps <ul><li>Agree on general approach / campaign idea </li></ul><ul><li>Establish prizing commitment for designers ...
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Wakesites Contests Slingshot Sports

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Wakesites Contests Slingshot Sports

  1. 1. Wakesites/ProductPulse Social Media Brand Integration for Slingshot Sports
  2. 2. Consumer Internet Today Retail Online Retail Social Networking User Generated Content Social Media Advertising
  3. 3. <ul><li>“ Nearly 80% of consumers trust the recommendations of family, friends and bloggers more than they do traditional advertising.” </li></ul><ul><li>Keller Fay Group, PQ Media </li></ul>
  4. 4. Concept <ul><li>Engage wake enthusiasts to design the next Slingshot Sports board graphics </li></ul><ul><li>Expand reach and participation by leveraging Facebook and MySpace </li></ul><ul><li>Provides direct customer participation AND involves their friends </li></ul>
  5. 5. Specifics <ul><li>Campaign runs for 8 weeks </li></ul><ul><ul><li>Design (first 3 weeks) </li></ul></ul><ul><ul><li>Design and Vote (final 5 weeks). </li></ul></ul><ul><li>Designs created offline on an approved wake board blank with fixed Slingshot Sports branding. </li></ul><ul><li>Designers specifically encouraged to participate </li></ul><ul><li>Wakesites/ ProductPulse user base over 350,000 people </li></ul><ul><li>Slingshot Sports product photos, product description, team videos and similar featured throughout the campaign </li></ul>
  6. 6. <ul><li>Designers upload concept based on template </li></ul><ul><li>Entries reviewed for acceptability </li></ul><ul><li>Automatically loaded into ProductPulse </li></ul><ul><li>Audience votes on designs </li></ul>How It Works
  7. 7. About Wakesites <ul><li>By riders, for riders </li></ul><ul><li>Leading riders in the industry </li></ul><ul><li>Dedicated rider base </li></ul><ul><li>Launched in 2008 </li></ul>
  8. 8. ProductPulse Connecting People and Products…Socially <ul><li>Share product recommendations and opinions across the social web </li></ul><ul><li>350K users reaching over 15M “connected friends” </li></ul><ul><ul><li>7M opinions on 50K products </li></ul></ul><ul><ul><li>Top user has 5700 “Pulses”…now 5800 </li></ul></ul><ul><li>Top 2% of all Facebook apps </li></ul><ul><li>Selected as a MySpace Editor’s Pick </li></ul>
  9. 9. Engaging with Products On Social Media… The wifi range is great! Wii…come out and play I luv my Chuck Taylors! Yeah Baby! I want to go mini :)
  10. 10. Successful ProductPulse Campaigns <ul><li>Weekly product campaigns featuring 32 products across 8 consumer brands, including: Timbuk2, North Face, Mountain Hardwear, Cisco, Bacardi and Kohls </li></ul><ul><ul><li>ALL reference accounts </li></ul></ul><ul><li>Second campaign with Mountain Hardwear to support back- to-school product launch currently under development </li></ul><ul><li>3 more brands currently on deck; 30+ in the pipeline </li></ul>
  11. 11. Case Study <ul><li>During 1 month, 5 products featured on ProductPulse; no outside advertising </li></ul><ul><li>Prior to campaign, only ~100 Mountain Hardwear recommendations </li></ul><ul><li>Campaign Results: </li></ul><ul><ul><li>20K Mountain Hardwear recommendations </li></ul></ul><ul><ul><li>40% wrote comments about the brand </li></ul></ul><ul><ul><li>5M+ social impressions across Facebook </li></ul></ul><ul><li>Today, Mountain Hardwear remains in the conversation… </li></ul><ul><ul><li>10K recs added since the campaign ended! </li></ul></ul><ul><ul><li>Already planning Fall Launch campaign </li></ul></ul>“ ProductPulse got people talking about Mountain Hardwear products on Facebook…some-thing we couldn't do with banners.” Chris Strasser, Mountain Hardwear Promotions
  12. 12. Next Steps <ul><li>Agree on general approach / campaign idea </li></ul><ul><li>Establish prizing commitment for designers and voters </li></ul><ul><li>Wakesites/ProductPulse to detail specifics </li></ul><ul><ul><li>Timing, screen shots and user flow, rules </li></ul></ul><ul><li>Receive Slingshot Sports inputs </li></ul><ul><ul><li>Design blank, logos, product description, multimedia content/videos and links </li></ul></ul><ul><li>Run Campaign </li></ul><ul><li>Campaign report-out / summary </li></ul>
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