July 15, 2009 Slingshot Design Your Ride Campaign Summary
Design Your Ride Campaign Overview <ul><li>Social media campaign featured across Wakesites.com and ProductPulse on Facebook; consumers submitted designs, voted on their favorites and shared their interest with friends </li></ul><ul><li>Contest conducted over ten weeks, February 19 th through May 9 th , 2009. Additionally, products will remain on ProductPulse indefinitely </li></ul><ul><li>Contest was promoted on Wakesites (to reach designers and participants) and on ProductPulse and other Friend2Friend applications to reach participants on Facebook </li></ul><ul><li>Participants were allowed to design, vote and comment </li></ul><ul><li>Impressions were generated using a combination of social network and ProductPulse features </li></ul>2
The Numbers * Following the promotion, ProductPulse users will continue to display their recommendations, in 30 days following the campaign this is expected to be an additional 3.5M+ impressions 3 10 Week Total Next 30 Days* Participants 33,048 n/a Designs Submitted 131 n/a User Comments 567 150 Impressions 9.8M 3.5M+
Promotion Demographics <ul><li>Campaign drew significantly more females than our standard demographic (60% Female) </li></ul>4 <ul><li>Age shifted lower than PP norm, reaching more school/college age consumers (potentially due to timing and product line) </li></ul>66% Female 66% Male
Summary <ul><li>Wakesites.com and ProductPulse activated Slingshot Wake Boards among friends online at Facebook and will deliver over 13 million social impressions within 100 days </li></ul><ul><ul><li>Synchronization and leverage across several sites (Wakesites.com, PP application and Facebook) </li></ul></ul><ul><li>Participants had the opportunity to design, vote and comment on Slingshot boards </li></ul><ul><ul><li>Over 130 board designs were submitted </li></ul></ul><ul><ul><li>33,000 users voted on designs…and by voting those users put Slingshot in front of their friends on the Facebook Feed </li></ul></ul><ul><li>Review and Synthesis of users’ comments revealed highly favorable feelings toward the designs and Slingshot’s products </li></ul>13
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