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Slingshot Design Your Ride Campaign Summary
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Slingshot Design Your Ride Campaign Summary

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  • 1. July 15, 2009 Slingshot Design Your Ride Campaign Summary
  • 2. Design Your Ride Campaign Overview
    • Social media campaign featured across Wakesites.com and ProductPulse on Facebook; consumers submitted designs, voted on their favorites and shared their interest with friends
    • Contest conducted over ten weeks, February 19 th through May 9 th , 2009. Additionally, products will remain on ProductPulse indefinitely
    • Contest was promoted on Wakesites (to reach designers and participants) and on ProductPulse and other Friend2Friend applications to reach participants on Facebook
    • Participants were allowed to design, vote and comment
    • Impressions were generated using a combination of social network and ProductPulse features
    2
  • 3. The Numbers * Following the promotion, ProductPulse users will continue to display their recommendations, in 30 days following the campaign this is expected to be an additional 3.5M+ impressions 3 10 Week Total Next 30 Days* Participants 33,048 n/a Designs Submitted 131 n/a User Comments 567 150 Impressions 9.8M 3.5M+
  • 4. Promotion Demographics
    • Campaign drew significantly more females than our standard demographic (60% Female)
    4
    • Age shifted lower than PP norm, reaching more school/college age consumers (potentially due to timing and product line)
    66% Female 66% Male
  • 5. Participation—Submitting Designs 5
  • 6. Participation—Voting on WakeSites 6
  • 7. Participation—Voting on Facebook 7
  • 8. Commenting 8
  • 9. Almost 600 Comments on Designs TagCloud shows the frequency of words consumers used to describe the designs 9
  • 10. Impressions 10
  • 11. 9.8M Impressions in 60 Days My Stuff Display Ads Promoting Contest Voting Displays Feeds, Notifications, Invites 11
  • 12. Summary 12
  • 13. Summary
    • Wakesites.com and ProductPulse activated Slingshot Wake Boards among friends online at Facebook and will deliver over 13 million social impressions within 100 days
      • Synchronization and leverage across several sites (Wakesites.com, PP application and Facebook)
    • Participants had the opportunity to design, vote and comment on Slingshot boards
      • Over 130 board designs were submitted
      • 33,000 users voted on designs…and by voting those users put Slingshot in front of their friends on the Facebook Feed
    • Review and Synthesis of users’ comments revealed highly favorable feelings toward the designs and Slingshot’s products
    13