EatDrinkBlog SEO Talk

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@MyAchingHead's talk at the #eatdrinkblog2011 conference on SEO.

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EatDrinkBlog SEO Talk

  1. 1. @myachinghead
  2. 2. How a Google ranking works
  3. 5. That’s pretty cool. How did you do it?
  4. 6. Pretty much fluked it
  5. 8. Ranking Factors <ul><li>Direct page links </li></ul><ul><li>Domain Authority/Overall links </li></ul><ul><li>Title </li></ul><ul><li>On-page factors </li></ul><ul><li>(Twitter and Facebook?) </li></ul><ul><li>Any others? </li></ul>
  6. 9. Links <ul><li>2 kinds of links </li></ul><ul><li>Direct (to a specific page or post) </li></ul><ul><li>Domain (to your domain) </li></ul>Links are hard. So you should always link to your friends
  7. 10. a b c A link network
  8. 15. So it looks like other pages should probably rank higher There are other factors at play
  9. 16. <title> <ul><li>Perfect Roast Pork Crackling </li></ul><ul><li>Crispy Pork Crackling Recipe - taste.com.au </li></ul><ul><li>Roast Pork & Crackling Recipe : Philippa Recipes | LifeStyle FOOD </li></ul><ul><li>Cruncy pork crackling </li></ul>
  10. 17. Other on-page elements <ul><li>Actual content (use the keyword naturally) </li></ul><ul><li>Images (correct alt+title text) </li></ul><ul><li>Bullet points </li></ul><ul><li>Not too much other crap (content:crap ratio) </li></ul><ul><li>Outbound links (to high quality resources) </li></ul>
  11. 22. Easy. How do I know what keywords to target? How do I know what keywords to target? How do I know what keywords to target?
  12. 26. Link Building
  13. 28. Hidden Pizza Crappy Post Links from Anthill Magazine and others
  14. 29. What has worked for you?
  15. 30. Shameless request. Links are really hard. So if you are going to write a post about my talk I’d love you to link to http://terroir.me I’m happy to talk at lunch or the break about anything technical or SEOy.

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