Green Design Language


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Green Design Language

  1. 1. GREEN design language How does a product look and feel like when it is designed with the consideration toward sustainability and our impacts on the environment? In this series of two presentations, the meaning of GREEN is investigated through the lens of design trends and its physical manifestations in today’s products. GREEN design language by Wakako Takagi
  2. 2. 7 DESIGN TRENDS part 1: 1. PURE 2. EXPOSED 3. AWARE part 2: 4. MINIMIZE 5. FLAT 6. L(U)ST 7. MIX&MATCH
  3. 3. PURE: Mono-Materialistic Renkasa by Kam Liang Umbrella made of recycled PET reducing the number of material used from sixteen to one. Why it matters: Using a material that can be fully recycled makes the cradle-to-cradle model possible. Using only one material that can be fully recycled is even better. Design Principles: ✻ Physically manipulate (fold, mold, layer, etc.) one material to create a diverse spectrum of properties. ✻ Keep it monochromatic to make the reincarnation process more efficient.
  4. 4. PURE: Naked Why it matters: When material is coated with layers of paints and finishes, it loses an integrity of the original property. It is challenging to separate these coatings from the material during the reincarnation process. Design Principles: ✻ Select materials that hold a beauty within. ✻ Don’t rely on adhesives to combine multiple materials. Think of ways to physically integrate wasara them. Disposable paper ware made of reed pulp, bamboo ✻ Think of ways to apply graphics physically and sugarcane waste (emboss, deboss, perforation etc.) Pit-Stop Café by Homer Mendoza Coffee cup holder Made with a single piece of recycled post-consumer board
  5. 5. PURE: Transparent Why it matters: The easier it is to identify how each element of the product functions and is made out of, the more obvious it is for users to know about what to do with it during and after the product’s life. Design Principles: ✻ Be truthful about what each component of the product is supposed to do for the user. ✻ Make the various parts of the product visually accessible. ✻ Celebrate each material used on the product for what it is. ✻ Visually integrate knots and bolts as a part of the design expression. environ by Daniel Huang Flat pack iron made out of recycled PET designed with consideration of easy disassembly.
  6. 6. EXPOSED: Skin+Bone Why it matters: By eliminating the mid-layer of “cushioning” and by stretching a thin skin over structural bones, the product reduces the number of harmful materials used as well as its overall weight. Design Principles: ✻ Rethink the “hidden layer” of cushioning, insulating and massing. ✻ Take an advantage of a unique aesthetic expression of “bones”. Spirit by Magdalena Paluch Car seat that reduces an overall weight, optimizes material usage and eliminates toxins.
  7. 7. EXPOSED: Expressive Structure Why it matters: With new technology and materials available, it is possible to create structural elements that are lighter, less burdening to the environment and aesthetically pleasing. Bicycle helmet by Mark Huang Bicycle helmet which Design Principles: replaced foam cushioning with ✻ Visually celebrate the pattern and textures of the honeycomb structure. structure. ✻ Think of the “functional criteria” which the material needs to meet then innovate to achieve it using alternative materials, new material processes and/or fabrication methodologies.
  8. 8. AWARE: Nudge Why it matters: Design can gently push users’ behaviors to be more environmentally conscious. Design Principles: ✻ Think outside of the box to create small shifts in people’s behaviors. ✻ Identify opportunities by closely investigating user’s unconscious usage patterns. ✻ Don’t over-nudge it and make the product inconvenient to use. Not a paper cup by James Burgess Reusable, dishwasher- able cup made of porcelain mug. Square toilet paper by Shigeru Ban The toilet paper stops excessive rolling, thus saving paper.
  9. 9. AWARE: Visual Consumption Why it matters: Creating tangible connection between consumption and its influence on resources heighten’s people’s awareness towards their environmental impacts. Design Principles: ✻ Make consumption tangible to users. Speak their language that makes sense to them. ✻ Translate invisible into visible. ✻ Turn abstract number of consumption into measurable scale. Poor LIttle Fish by Yan Lu Users are prompted into thinking about consumption when the water level in the fishbowl goes down.