Indonesia internet users 2012 - marketeers nov 2012 cover story - waizly

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Indonesia internet users survey 2012 by MarkPlus Insight. Featured as a cover story for Marketeers Magazine November 2012.

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  • Apakah sudah ada Survey terbarunya ?
    Kalau belum semoga segera bisa di survey lagi. karena survey terakhir 2012, dan sekarang sudah 2014. dan perubahannya sudah cukup banyak. Terima kasih
       Reply 
    Are you sure you want to  Yes  No
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Indonesia internet users 2012 - marketeers nov 2012 cover story - waizly

  1. 1. From MarkPlus Insight’sIndonesia Internet UsersSurvey 2012Waizly DarwinChief Operations,Marketeers@ Marketeers ClubDinner Seminar Nov 2012To purchase full report from MarkPlusInsight, please e-mailresearch@markplusinc.com
  2. 2. Research MethodologyQuantitative Research– Respondent’s criteria• SEC A/B/C• Age 15 – 64 years old• Internet and/ or mobile internet users• Use internet for at least 3 hours a day– Sampling methodThe samples were selected using multi stage random sampling and kish grid– Samples distributionCities Σ samples Cities Σ samplesJakarta 303 Palembang 150Bodetabek 197 Pekanbaru 152Bandung 200 Denpasar 150Semarang 150 Banjarmasin 150Surabaya 299 Makassar 150Medan 250 TOTAL 2151
  3. 3. November 2010MarkPlus Insight Study onNetizen’s Anxieties & DesiresNovember 2011MarkPlus Insight Study onNetizen’s Urban Lifestyle
  4. 4. 42.255.061.19.613.824.22010 2011 2012Internet User Accessing internet more than 3 hours per dayIn millionUrban Population 121.16 123.24 123.57Urban Family 30.29 30.81 31.61Urban Netizen Population 37.56 50.53 56.38Netizen Population 42.16 55.23 61.08Total Internet User Penetration 17% 22.4% 23.5%MarkPlus Insight NetizenSurvey 2012:Indonesia Internet UsersPenetration 2010-2012Source: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABCInternet users: Internet and/or mobile users61 Million Internet Users in Indonesia 2012
  5. 5. 40.829.012.510.95.90.942.426.312.6 11.74.82.315 - 22 years old 22 - 30 years old 31 - 35 years old 36 - 45 years old 46 - 55 years old 56 - 64 years old2011 2012AgeBase: All respondents (n=2151)61 Million Internet Users in Indonesia 2012
  6. 6. 84.737.917.8 17.611.1 5.3 2.3 0.3SmartphonePersonal notebookOffices PC Internet Café Home PC Personal Netbook Tablet PC Smart TVSource: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC61 Million Internet Users in Indonesia 2012:Higher mobility in accessing the Internet641282623191613333438263018291622192222282949811192116646111011801121322Tablet PCOffices PCInternet cafes PCHome PCPersonal netbookSmartphonePersonal notebook1 hour 2 hours 3 hours 4 hours 5 hours 6 hours > 6 hours
  7. 7. MarkPlus Insight Netizen Survey 2012:Pos pengeluaran rutin para pengguna Internet98.598.196.992.668.056.218.918.07.86.26.2Komunikasi telepon dan smsInternetMakan dan minum sehari-hariTransportasiPerawatan tubuhPerawatan kecantikanKesehatanRokokTempat tinggalPendidikan, kursusCicilan motorSource: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC61 Million Internet Users in Indonesia 2012:Makan Nggak Makan Asal Connect
  8. 8. 94.064.560.256.939.126.218.36.18.31.9Jejaring sosialMencari info/searching/ browsingMembuka EmailMencari Berita terkini (Berita online)Download/Upload VideoOnline Chat…Game onlineBloggingVideo Call (YM, FB, Skype, dsb)File SharingTop 10 aktivitas yang dilakukan Netizen IndonesiaSource: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC61 Million Internet Users in Indonesia 2012:Why they connect?Increasingly for Social Activities
  9. 9. 604,800.002,691,000.003,726,800.002010 2011 2012344.738.5Buy via internet?Base: Indonesia Population961 Million Internet Users in Indonesia 2012:Social Shopper Netizen
  10. 10. Things buy via internet without planningBase: : All ever bought a product/service through internet13.09.81.67.33.31.62.42.41.60.839.99.112.55.31.91.90.50.50.51.0ClothesShoesBagHand watchGlassesCosmeticHandphoneHandphone accessoriesVehicle accessoriesDVDMale Female1061 Million Internet Users in Indonesia 2012:Social Commerce: What they buy
  11. 11. 40.424.632.715.812.39.99.48.23.538.935.628.025.215.215.27.04.64.3Price OfferedDiscount OfferedFamous brand/brandedAttractive AdsReccomendationVariety of product offeredAvailable payment methodSeller ReputationCost of deliveryMale FemaleImpulsive reasons in online shoppingBase: : All ever bought a product/service through internet61 Million Internet Users in Indonesia 2012:Why they buy online?
  12. 12. 34.428.613.03.24.50.00.00.60.636.217.72.57.02.51.20.80.40.4FacebookToko bagusKaskusBBMBerniagaBursa Tanah AbangBaju GrosirOriflame ShopTwitterMale FemaleMost Often Used Online Point of PurchaseBase: : All ever bought a product/service through internet1261 Million Internet Users in Indonesia 2012:Social Commerce: Where they sell/buy
  13. 13. 1,480,0002,553,0004,421,5002010 2011 2012Internet banking ownership72.573.2Internet banking userBase: Indonesia Population1361 Million Internet Users in Indonesia 2012:Netizen and Internet Banking
  14. 14. 39.037.521.516.0Write the product reviewWrite reccomedation aboutproduct/service offeredWrite reccomendation about the seller ofproducts/serviceNoneAction Taken After Purchased OnlineBase: All ever bought a product/service through internet1461 Million Internet Users in Indonesia 2012:Social Commerce: What they do after purchase
  15. 15. MarkPlus Insight Netizen Survey 2012:Indonesia Netizen based on their Spending BehaviorSMARTPLANNED-SMART56.4%“Bargain Hunter”IMPULSIVE-SMART16.7%“Emotional Saver”SIMPLEPLANNED-SIMPLE9.6%“Lazy Shopper”IMPULSIVE-SIMPLE17.3%“Retail Victim”PLANNED IMPULSIVEBuyingEffortsBuyingDecisionSource: MarkPlus Insight Netizen Survey 2012, 2150 respondents, in 10 cities, SES ABC
  16. 16. For more information:Waizly.darwin@the-marketeers.comFollow us on Twitter:@the_marketeers@waizly

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