Using social media to generate traffic for your blog

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What Strategies can I employ to increase the Findability of my Content on Search Engines? - That is what SEO is all about.

What Strategies can I employ to increase the Findability of my Content on Search Engines? - That is what SEO is all about.

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  • 1. Using Social Media togenerate traffic for your blog. Francis Waithaka Consultant : Social Media , SEO and Internet Marketing
  • 2. What Strategies can I employ toincrease the Findability of myContent on Search Engines? -That is what SEO is all about.
  • 3. STRATEGIES: Tricks andTactics 1. Have Great and Fresh Content. Content is KING.•WHY?a) Ranking: Google is keen on ranking high, authentic fresh content than just well optimized pages.b) Only great Content will be shared.c) Only great Content will attract organic traffic & referrals
  • 4. 2. Add links to your Email Signatures: Email Marketing is still very Powerful as a marketing tool.3. Business Cards. – Put your blog there.4. Build Relationships with People: Engage or Die. Tweet other people’s content & they’ll return the favour5. Timely – Schedule your tweets for Maximum Impact.
  • 5. Fact: Social Media Impacts SEO6. Digg.com – post your articles links here. Join active groups.7. Delicious.com. For bookmarking http://www.delicious.com/waithash8. Facebook.com – Create a Group9. Linkedin: Networking with Professionals. Great source of back links in my site.10. StumbleUpon.com. In August StumbleUpon accounted for 50.27% of
  • 6. 11.Twitter– Use Hashtags on key words to make your content findable12.Google+. Good for SEO13.Twylah . Has high SEO Value14.Guest blogging - Back links15.Place Share Buttons on your blog. Like, AddThis, +1, Tweet,
  • 7. The Power of the Share buttonIt makes it easy to share ( AMPLIFY ) greatcontent. -
  • 8. SEO for Social Media Profiles Social media is a valuable source of traffic to your web site. Search engine optimization–SEO–is crucial to the long-term growth of your blog ( business.) You need to get with the times and start expanding your presence on social media sites, instead of endlessly chasing the latest SEO
  • 9. Optimize Keywords in yourSocial Media profilesOptimize Title, Keywords, Image Filenames & Alt Tag1. Twitter profile:2. LinkedIn profile.3. Facebook Fan page.4. Google+ Profile5. Use social media distribution tools to send out your RSS feed. Hellotxt.com or Ping.fm
  • 10. Optimize TitleOptimize KeywordsOptimize ImageFilename / Alt tag Optimize Title Optimize Keywords Optimize Image Filename / Alt tag
  • 11. Analytics / Tools for your blog& shared content1. Google Analytics Which is your2. Cpanel Stats – Awstats greatest source of site referrals – Organic / Social3. Wordpress Stats4. Bit.ly + How far did my links go?5. Tweatreach. Who shared it?They give you the visual statistics (charts, graphs and tables ) about visitors of your site.
  • 12. Bit.ly Analysis of Social Referrals
  • 13. Favourite Quotes Does your Twitter account have a link to your blog? - Very important A blog says to your audience “there is much more substance to me than just 140 characters” Your Twitter account should lead readers and viewers to your home - site It is not about the number of followers you have, but the value and depth of the relationships Twitter doesnt care who you are, as long
  • 14. Lets Connect Now Twitter: @waithash Blog: waithash.com
  • 15. Thank you