Transcript of "Using social media to generate traffic for your blog"
Using Social Media togenerate traffic for your blog. Francis Waithaka Consultant : Social Media , SEO and Internet Marketing
What Strategies can I employ toincrease the Findability of myContent on Search Engines? -That is what SEO is all about.
STRATEGIES: Tricks andTactics 1. Have Great and Fresh Content. Content is KING.•WHY?a) Ranking: Google is keen on ranking high, authentic fresh content than just well optimized pages.b) Only great Content will be shared.c) Only great Content will attract organic traffic & referrals
2. Add links to your Email Signatures: Email Marketing is still very Powerful as a marketing tool.3. Business Cards. – Put your blog there.4. Build Relationships with People: Engage or Die. Tweet other people’s content & they’ll return the favour5. Timely – Schedule your tweets for Maximum Impact.
Fact: Social Media Impacts SEO6. Digg.com – post your articles links here. Join active groups.7. Delicious.com. For bookmarking http://www.delicious.com/waithash8. Facebook.com – Create a Group9. Linkedin: Networking with Professionals. Great source of back links in my site.10. StumbleUpon.com. In August StumbleUpon accounted for 50.27% of
11.Twitter– Use Hashtags on key words to make your content findable12.Google+. Good for SEO13.Twylah . Has high SEO Value14.Guest blogging - Back links15.Place Share Buttons on your blog. Like, AddThis, +1, Tweet,
The Power of the Share buttonIt makes it easy to share ( AMPLIFY ) greatcontent. -
SEO for Social Media Profiles Social media is a valuable source of traffic to your web site. Search engine optimization–SEO–is crucial to the long-term growth of your blog ( business.) You need to get with the times and start expanding your presence on social media sites, instead of endlessly chasing the latest SEO
Optimize Keywords in yourSocial Media profilesOptimize Title, Keywords, Image Filenames & Alt Tag1. Twitter profile:2. LinkedIn profile.3. Facebook Fan page.4. Google+ Profile5. Use social media distribution tools to send out your RSS feed. Hellotxt.com or Ping.fm
Optimize TitleOptimize KeywordsOptimize ImageFilename / Alt tag Optimize Title Optimize Keywords Optimize Image Filename / Alt tag
Analytics / Tools for your blog& shared content1. Google Analytics Which is your2. Cpanel Stats – Awstats greatest source of site referrals – Organic / Social3. Wordpress Stats4. Bit.ly + How far did my links go?5. Tweatreach. Who shared it?They give you the visual statistics (charts, graphs and tables ) about visitors of your site.
Favourite Quotes Does your Twitter account have a link to your blog? - Very important A blog says to your audience “there is much more substance to me than just 140 characters” Your Twitter account should lead readers and viewers to your home - site It is not about the number of followers you have, but the value and depth of the relationships Twitter doesnt care who you are, as long