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Launching New Ventures in Virtual Worlds  Oct07
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Launching New Ventures in Virtual Worlds Oct07

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This was a presentation done for Dr. Alan Meyer's New Ventures Course at the University of Oregon on October 2nd, 2007.

This was a presentation done for Dr. Alan Meyer's New Ventures Course at the University of Oregon on October 2nd, 2007.

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Launching New Ventures in Virtual Worlds  Oct07 Launching New Ventures in Virtual Worlds Oct07 Presentation Transcript

  • Launching New Ventures in Virtual Worlds University of Oregon October 2nd, 2007 Jonathon Richter, Ed.D.
  • Second Life
    • 9,811,171 current residents
    • Sept 29th, 2007:
      • 276 Lindens = $1 US dollar
      • 64,074,344 traded ($232,153 US)
    • Businesses, Government, Education, Research, Philanthropy, etc.
  • Second Life
    • Virtual World created by its users
    • Linden Labs offers YOU the rights to make money and retain copyright of your creations
    • A “Networked Imagination”
  • Second Life business challenges
    • Security issues
      • Griefers
      • Hacking
    • Technical issues
      • Grid breakdown
      • Population limits
    • Brand issues
      • Credibility
      • Cultural
      • Porn
  • Business in Second Life
    • Examples
    • Uses
    • Discussion
  • Examples of Business in Second Life
    • Adidas Reebok
    • Dell sells PCs in SL
    • Endemol has a version of “Big Brother” in SL
    • Market Truths
    • MTV
    • Reuters news bureau
    • Starwood Hotels
  • How businesses are using SL
    • Collaboration
    • Research and concept testing
    • Simulation and prototyping
    • Events
    • Brand promotion
    • Philanthropy and fundraising
    • Education and training
    • Communication
    From http://secondlifegrid.net/how
  • Collaboration
    • Second Life (SL) is a persistent social medium
      • Group and individual Instant Messaging
      • Voice and Text chat (individual or group)
      • Rights and permissions
      • Construction
      • Events listings
      • Classified ads
  • Research and Concept Testing
    • Rapid prototyping
    • Feedback from clients
    • Yankee Stadium model
    • Starwood’s concept hotel “Aloft”
    • NASA’s Space Colab
    • Philips
  • Simulation and Prototyping
    • Products, buildings, landscapes, & experiences
    • CeaseFire
    • UC-Davis and City of Chicago Disaster Response
    • Sears kitchen designs
  • Events
    • Movie, music, art galleries, meet the author
    • Product releases
    • Raising awareness
    • X-Men, American Cancer Society, William Gibson, Kurt Vonnegut Jr., Reuters, MacArthur Foundation
  • Brand Promotion
    • Social nature of SL is critical to recognize!
    • Become part of a community & interact
    • Use of events at discrete points of time
    • Mazda
    • Toyota
    • Adidas
    • Dell
  • Philanthropy and Fundraising
    • “ Relay for Life” raised more than $40,000
    • MacArthur Foundation series of grants for virtual worlds
    • Camp Darfur
    • Alzheimer Society
    • Tech Soup
  • Education and Training
    • Over 300 universities and colleges teaching in SL
    • At least one completely SL university
    • IBM Mentor Program
    • International hotel employee training
    • Simulations, roleplaying, constructions
    • Librarians love SL: archival collections!
    • The SaLamander Project
  • Tags & descriptors Top-rated peer reviewed SL stuff Your fave SL tags page Enhanced SLED Community Peer reviewed stuff
  • Communication
    • Rich, multimedia experiences in 3-Dimensions
    • “is that a skyscraper in your backpack?”
    • Swedish Embassy
    • Language translation
    • Virtual Morocco
  • Discussion
    • What businesses can you see applications for in Virtual Worlds such as SL?
    • What are some of the possibilities for this medium that you see?
    • Questions?
    • Comments?
    • Thank You!
    IM: Wainbrave Bernal inworld