• Save
Launching New Ventures in Virtual Worlds  Oct07
Upcoming SlideShare
Loading in...5

Launching New Ventures in Virtual Worlds Oct07



This was a presentation done for Dr. Alan Meyer's New Ventures Course at the University of Oregon on October 2nd, 2007.

This was a presentation done for Dr. Alan Meyer's New Ventures Course at the University of Oregon on October 2nd, 2007.



Total Views
Views on SlideShare
Embed Views



1 Embed 1

http://www.slideshare.net 1



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Launching New Ventures in Virtual Worlds  Oct07 Launching New Ventures in Virtual Worlds Oct07 Presentation Transcript

  • Launching New Ventures in Virtual Worlds University of Oregon October 2nd, 2007 Jonathon Richter, Ed.D.
  • Second Life
    • 9,811,171 current residents
    • Sept 29th, 2007:
      • 276 Lindens = $1 US dollar
      • 64,074,344 traded ($232,153 US)
    • Businesses, Government, Education, Research, Philanthropy, etc.
  • Second Life
    • Virtual World created by its users
    • Linden Labs offers YOU the rights to make money and retain copyright of your creations
    • A “Networked Imagination”
  • Second Life business challenges
    • Security issues
      • Griefers
      • Hacking
    • Technical issues
      • Grid breakdown
      • Population limits
    • Brand issues
      • Credibility
      • Cultural
      • Porn
  • Business in Second Life
    • Examples
    • Uses
    • Discussion
  • Examples of Business in Second Life
    • Adidas Reebok
    • Dell sells PCs in SL
    • Endemol has a version of “Big Brother” in SL
    • Market Truths
    • MTV
    • Reuters news bureau
    • Starwood Hotels
  • How businesses are using SL
    • Collaboration
    • Research and concept testing
    • Simulation and prototyping
    • Events
    • Brand promotion
    • Philanthropy and fundraising
    • Education and training
    • Communication
    From http://secondlifegrid.net/how
  • Collaboration
    • Second Life (SL) is a persistent social medium
      • Group and individual Instant Messaging
      • Voice and Text chat (individual or group)
      • Rights and permissions
      • Construction
      • Events listings
      • Classified ads
  • Research and Concept Testing
    • Rapid prototyping
    • Feedback from clients
    • Yankee Stadium model
    • Starwood’s concept hotel “Aloft”
    • NASA’s Space Colab
    • Philips
  • Simulation and Prototyping
    • Products, buildings, landscapes, & experiences
    • CeaseFire
    • UC-Davis and City of Chicago Disaster Response
    • Sears kitchen designs
  • Events
    • Movie, music, art galleries, meet the author
    • Product releases
    • Raising awareness
    • X-Men, American Cancer Society, William Gibson, Kurt Vonnegut Jr., Reuters, MacArthur Foundation
  • Brand Promotion
    • Social nature of SL is critical to recognize!
    • Become part of a community & interact
    • Use of events at discrete points of time
    • Mazda
    • Toyota
    • Adidas
    • Dell
  • Philanthropy and Fundraising
    • “ Relay for Life” raised more than $40,000
    • MacArthur Foundation series of grants for virtual worlds
    • Camp Darfur
    • Alzheimer Society
    • Tech Soup
  • Education and Training
    • Over 300 universities and colleges teaching in SL
    • At least one completely SL university
    • IBM Mentor Program
    • International hotel employee training
    • Simulations, roleplaying, constructions
    • Librarians love SL: archival collections!
    • The SaLamander Project
  • Tags & descriptors Top-rated peer reviewed SL stuff Your fave SL tags page Enhanced SLED Community Peer reviewed stuff
  • Communication
    • Rich, multimedia experiences in 3-Dimensions
    • “is that a skyscraper in your backpack?”
    • Swedish Embassy
    • Language translation
    • Virtual Morocco
  • Discussion
    • What businesses can you see applications for in Virtual Worlds such as SL?
    • What are some of the possibilities for this medium that you see?
    • Questions?
    • Comments?
    • Thank You!
    IM: Wainbrave Bernal inworld