Launching New Ventures in Virtual Worlds University of Oregon October 2nd, 2007 Jonathon Richter, Ed.D.

Second Life 9,811,171 current residents Sept 29th, 2007: 276 Lindens = $1 US dollar 64,074,344 traded ($232,153 US) Businesses, Government, Education, Research, Philanthropy, etc.

9,811,171 current residents

Sept 29th, 2007:

276 Lindens = $1 US dollar

64,074,344 traded ($232,153 US)

Businesses, Government, Education, Research, Philanthropy, etc.

Second Life Virtual World created by its users Linden Labs offers YOU the rights to make money and retain copyright of your creations A “Networked Imagination”

Virtual World created by its users

Linden Labs offers YOU the rights to make money and retain copyright of your creations

A “Networked Imagination”

Second Life business challenges Security issues Griefers Hacking Technical issues Grid breakdown Population limits Brand issues Credibility Cultural Porn

Security issues

Griefers

Hacking

Technical issues

Grid breakdown

Population limits

Brand issues

Credibility

Cultural

Porn

Business in Second Life Examples Uses Discussion

Examples

Uses

Discussion

Examples of Business in Second Life Adidas Reebok Dell sells PCs in SL Endemol has a version of “Big Brother” in SL Market Truths MTV Reuters news bureau Starwood Hotels

Adidas Reebok

Dell sells PCs in SL

Endemol has a version of “Big Brother” in SL

Market Truths

MTV

Reuters news bureau

Starwood Hotels

How businesses are using SL Collaboration Research and concept testing Simulation and prototyping Events Brand promotion Philanthropy and fundraising Education and training Communication From http://secondlifegrid.net/how

Collaboration

Research and concept testing

Simulation and prototyping

Events

Brand promotion

Philanthropy and fundraising

Education and training

Communication

Collaboration Second Life (SL) is a persistent social medium Group and individual Instant Messaging Voice and Text chat (individual or group) Rights and permissions Construction Events listings Classified ads

Second Life (SL) is a persistent social medium

Group and individual Instant Messaging

Voice and Text chat (individual or group)

Rights and permissions

Construction

Events listings

Classified ads

Research and Concept Testing Rapid prototyping Feedback from clients Yankee Stadium model Starwood’s concept hotel “Aloft” NASA’s Space Colab Philips

Rapid prototyping

Feedback from clients

Yankee Stadium model

Starwood’s concept hotel “Aloft”

NASA’s Space Colab

Philips

Simulation and Prototyping Products, buildings, landscapes, & experiences CeaseFire UC-Davis and City of Chicago Disaster Response Sears kitchen designs

Products, buildings, landscapes, & experiences

CeaseFire

UC-Davis and City of Chicago Disaster Response

Sears kitchen designs

Events Movie, music, art galleries, meet the author Product releases Raising awareness X-Men, American Cancer Society, William Gibson, Kurt Vonnegut Jr., Reuters, MacArthur Foundation

Movie, music, art galleries, meet the author

Product releases

Raising awareness

X-Men, American Cancer Society, William Gibson, Kurt Vonnegut Jr., Reuters, MacArthur Foundation

Brand Promotion Social nature of SL is critical to recognize! Become part of a community & interact Use of events at discrete points of time Mazda Toyota Adidas Dell

Social nature of SL is critical to recognize!

Become part of a community & interact

Use of events at discrete points of time

Mazda

Toyota

Adidas

Dell

Philanthropy and Fundraising “ Relay for Life” raised more than $40,000 MacArthur Foundation series of grants for virtual worlds Camp Darfur Alzheimer Society Tech Soup

“ Relay for Life” raised more than $40,000

MacArthur Foundation series of grants for virtual worlds

Camp Darfur

Alzheimer Society

Tech Soup

Education and Training Over 300 universities and colleges teaching in SL At least one completely SL university IBM Mentor Program International hotel employee training Simulations, roleplaying, constructions Librarians love SL: archival collections! The SaLamander Project

Over 300 universities and colleges teaching in SL

At least one completely SL university

IBM Mentor Program

International hotel employee training

Simulations, roleplaying, constructions

Librarians love SL: archival collections!

The SaLamander Project

Tags & descriptors Top-rated peer reviewed SL stuff Your fave SL tags page Enhanced SLED Community Peer reviewed stuff

Communication Rich, multimedia experiences in 3-Dimensions “is that a skyscraper in your backpack?” Swedish Embassy Language translation Virtual Morocco

Rich, multimedia experiences in 3-Dimensions

“is that a skyscraper in your backpack?”

Swedish Embassy

Language translation

Virtual Morocco

Discussion What businesses can you see applications for in Virtual Worlds such as SL? What are some of the possibilities for this medium that you see? Questions? Comments? Thank You! IM: Wainbrave Bernal inworld

What businesses can you see applications for in Virtual Worlds such as SL?

What are some of the possibilities for this medium that you see?

Questions?

Comments?

Thank You!