Blogging

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Describes blogging, what it is, how to get started, some ways to maintain it.

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Blogging

  1. 1. Blogging Waiming Mok June 18, 2009
  2. 2. What is a Blog? Also a Web site: • Theme, background, graphics, fonts Web log: • About section • Online journal w/ • Additional pages multiple entries • Archives • Could be true or false. • Comments Facts, propaganda, opinions • Contact • Home • Links • Search Copyright © 2009 by Waiming Mok http://waimingmok.com
  3. 3. Blog Statistics The numbers vary but agree that blogs are here to stay comScore MediaMetrix (August 2008) • Blogs: 77.7 million unique visitors in the US • Facebook: 41.0 million | MySpace 75.1 million • Total internet audience 188.9 million Universal McCann (March 2008) eMarketer (May 2008) • 184 million WW have started • 94.1 million US blog readers a blog | 26.4 US in 2007 (50% of Internet • 346 million WW read blogs | users) 60.3 US • 22.6 million US bloggers in • 77% of active Internet users 2007 (12%) read blogs Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok http://waimingmok.com
  4. 4. Global Snapshot of Bloggers U.S. Bloggers European Bloggers Asian Bloggers Demographics (N=550) (N=350) (N=173) Male 57% 73% 73% Age 18-34 years old 42% 48% 73% 35+ 58% 52% 27% Single 26% 31% 57% Employed full-time 56% 53% 45% Household income >$75,000 51% 34% 9% College graduate 74% 67% 69% Average blogging tenure 35 33 30 (months) Median Annual Investment $80 $15 $30 Median Annual Revenue $200 $200 $120 % Blogs with advertising 52% 50% 60% Average Monthly Unique Visitors 18,000 24,000 26,000 Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok http://waimingmok.com
  5. 5. Segment Snapshot of Bloggers With No Personal Corporate Professional Demographics Advertising Advertising (N=1015) (N=156) (N=590) (N=695) (N=595) Male 64% 70% 72% 66% 66% Age 18-34 years old 52% 45% 48% 53% 45% 35+ 48% 55% 52% 47% 55% Single 36% 24% 31% 34% 34% Employed full-time 52% 51% 55% 49% 56% Household income>$75k 37% 49% 42% 40% 37% College graduate 70% 74% 74% 69% 72% Average blogging tenure (months) 35 35 38 35 33 Median Annual Investment $100 $200 $150 $100 0 Median Annual Revenue $120 $250 $300 $200 0 % Blogs with Advertising 53% 64% 59% 100% 0% Average Monthly Unique Visitors 12,000 39,000 44,000 46,000 4,000 Source: http://technorati.com/blogging/state-of-the-blogosphere/ Copyright © 2009 by Waiming Mok http://waimingmok.com
  6. 6. Global Bloggers by Gender Female Male Demographics (N=438) (N=852) Personal Blog 83% 76% Professional Blog 38% 50% Age 18-24 years old 9% 15% 25+ 91% 85% Single 29% 36% Employed full-time 44% 56% Median Annual Investment $30 $60 Median Annual Revenue $100 $200 % Blogs with advertising 53% 54% Sell Through a Blog ad Network* 16% 7% Have Affiliate ads* 41% 32% Have Contextual ads* 61% 73% * Among those with advertising on their blogs Copyright © 2009 by Waiming Mok Source: http://technorati.com/blogging/state-of-the-blogosphere/ http://waimingmok.com
  7. 7. http://www.animalsneedhelp.com/ http://projectmanagementblog.com/ http://postsecret.blogspot.com http://www.leadershipnow.com/leadingblog/ http://blog.pythonisito.com/ Copyright © 2009 by Waiming Mok http://waimingmok.com
  8. 8. Top 100 Blogs @ Technorati Copyright © 2009 by Waiming Mok http://waimingmok.com
  9. 9. Benefits from Blogging Copyright © 2009 by Waiming Mok http://waimingmok.com
  10. 10. Starting a Blog • Decide on an objective Avoid too much planning • Be agile (fast cycle): do, learn, do, … Signup with a FREE blogging service Write regular, frequent blog entries to maintain freshness Focus on interest areas and expertise Develop original content, write analysis, write report It’s about moving the ball forward everyday, every blog entry. Copyright © 2009 by Waiming Mok http://waimingmok.com
  11. 11. Planning a Blog Promotion Topic or of the blog purpose of Target and Goals blog audience yourself Blogging Actual Ability to Strategies approach content attract an for revenue taken audience generation with fresh (optional) content Source: Blogging for Fame and Fortune, by Jason R. Rich Copyright © 2009 by Waiming Mok http://waimingmok.com
  12. 12. Pick a Blogging Service (there are many more than listed here) Blogger Wordpress Twitter Number of blogs As many as you want As many as you want 1 Blog post size No limit No limit Limited to 140 characters Storage Size 1GB for pictures on Picasa 3GB* ? Add Pictures Yes Yes Yes Add Videos Yes Yes ? Allow Advertising Yes No (unless you host No Wordpress) Max authors 100 30 2,001 Software to host on your No Yes No server Widgets Yes Yes No Copyright © 2009 by Waiming Mok http://waimingmok.com
  13. 13. Setup Blog Write Determine Identify Register Keep blog Incorporate Create succinct blogging unique domain new and keywords in catchy title blog voice and keyword name fresh content description attitude list Source: Blogging for Fame and Fortune, by Jason R. Rich Copyright © 2009 by Waiming Mok http://waimingmok.com
  14. 14. Setting Up Wordpress Copyright © 2009 by Waiming Mok http://waimingmok.com
  15. 15. Editing, Managing in Wordpress Copyright © 2009 by Waiming Mok http://waimingmok.com
  16. 16. Setting Up Blogger Copyright © 2009 by Waiming Mok http://waimingmok.com
  17. 17. Editing, Managing in Blogger Copyright © 2009 by Waiming Mok http://waimingmok.com
  18. 18. Creating Content  Focus = your interest areas  Content  Analysis or report  Text  Subject could be a trade-show, conference, books,  Well-written articles, things you know, you’ve seen, read about,  Easy to understand other blogs, …  Concise  Original writing  No spelling or grammatical errors  Read regularly other blogs, websites, newspaper,  English or other languages (Albanian to trade journals Vietnamese)  Discover what’s missing in existing materials  Brainstorm by exchange links with other bloggers  Links on same topic  Multi-media  Find new ways to say old things (different point of  Add pictures, audio, video (link to Youtube) view  Keep content current, refresh regularly  Interview experts  Conversation, via comments  Collaboration with multiple writers  Be aware of copyright laws (don’t plagiarize) vs fair use Copyright © 2009 by Waiming Mok http://waimingmok.com
  19. 19. Content Collection Tools Copyright © 2009 by Waiming Mok http://waimingmok.com
  20. 20. Blog Categories on Technorati Copyright © 2009 by Waiming Mok http://waimingmok.com
  21. 21. Example Content Copyright © 2009 by Waiming Mok http://waimingmok.com
  22. 22. Linking Content Picasa Copyright © 2009 by Waiming Mok http://waimingmok.com
  23. 23. Tags (Keywords) • Search, Indexing • Classification • Reporting Tag Cloud (automatically generated) Copyright © 2009 by Waiming Mok http://waimingmok.com
  24. 24. Linking to Others Linking to You RSS hyperlinks Copyright © 2009 by Waiming Mok http://waimingmok.com
  25. 25. Feeding Copyright © 2009 by Waiming Mok http://waimingmok.com
  26. 26. Feeds (RSS, XML, Atom) http://www.google.com/support/feedburner/bin/answer.py?answer=79408 Copyright © 2009 by Waiming Mok http://waimingmok.com
  27. 27. Promoting your Blog Use SEO tools offered blogging service Register blog with search engines, blog searches Be descriptive in all headings, sub-headings (incorporate keywords) Incorporate keyboards into blog entries Create a list of relevant keywords, labels for each blog entry Use keywords in photo captions Link to other topic-related websites and blogs Hire an SEO specialist Be patient, but persistent Copyright © 2009 by Waiming Mok Source: Blogging for Fame and Fortune, by Jason R. Rich http://waimingmok.com
  28. 28. Top Ten Mistakes Copyright © 2009 by Waiming Mok http://waimingmok.com Source: Blogging for Fame and Fortune, by Jason R. Rich
  29. 29. What Do I Do? Copyright © 2009 by Waiming Mok http://waimingmok.com
  30. 30. How Do I Start? Copyright © 2009 by Waiming Mok http://waimingmok.com
  31. 31. Frame of Mind Copyright © 2009 by Waiming Mok http://waimingmok.com
  32. 32. Copyright © 2009 by Waiming Mok Copyright © 2009 by Waiming Mok http://waimingmok.com

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