Graduation Project - Foodies Centre

557 views
471 views

Published on

Graduation Project MSc Interior TU Delft

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
557
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Graduation Project - Foodies Centre

  1. 1. Foodies centre MSc 4 P5 Presentation 24 June 2010 Wai-Kit Cheung Tutors: Jurjen Zeinstra, Mark Pimlott & Jan van de Voort External examiner: Rene van der Velde Interiors, Buildings and Cities
  2. 2. location Interiors, Buildings and Cities
  3. 3. location: Amsterdamsite: Rokin / Kalverstraatplot size: 1200 m2observation: people flowobservation: iconic square Interiors, Buildings and Cities
  4. 4. Food fast Analysis Research Seminar: Typology of shop in Rokin / KalverstraatFood slowBooks & MusicTourism / Souvenirs / PerfumeryFashion - Clothes & ShoesFashion - Jewellery & watchesFurniture / DecorativeBanksHotelArt / ExhibitionTelecom companyEmployment / Traveling agencyDwelling / StorageOffice Interiors, Buildings and Cities
  5. 5. Food fast Analysis Research Seminar: Typology of shop in Rokin / KalverstraatFood slowBooks & MusicTourism / Souvenirs / PerfumeryFashion - Clothes & ShoesFashion - Jewellery & watchesFurniture / DecorativeBanksHotelArt / ExhibitionTelecom companyEmployment / Traveling agencyDwelling / StorageOffice Interiors, Buildings and Cities
  6. 6. Food fast Analysis Research Seminar: Typology of shop in Rokin / KalverstraatFood slowBooks & MusicTourism / Souvenirs / PerfumeryFashion - Clothes & ShoesFashion - Jewellery & watchesFurniture / DecorativeBanksHotelArt / ExhibitionTelecom companyEmployment / Traveling agencyDwelling / StorageOffice Interiors, Buildings and Cities
  7. 7. Characteristics Kalverstraat Characteristics Rokin• shopping street • specialist street• fashion shops • luxury items• local, non-local & tourist • specific shops for the local, non-local & tourist• narrow street, two sides with shops • wide, one-sided shopping strip• hardly no eating possibility • specific restaurants for specific target groups Interiors, Buildings and Cities
  8. 8. Possible areas of development: ■ 1. Living on the canals ■ 2. Small red-light district ■ 3. Nightlife on the Spuistraat ■ 4. Fashion & gadgets ■ 5. Travel ■ 6. Wide range of high street shops ■ 7. Nightlife, residential, good quality daily shopping ■ 8. Chinatown, 21st century style ■ 9. Up-market shopping, attractive street cafés ■ 10. Window dressing, culture, Dutch Design Center, cuisine ■ 11. Fashion and cuisine, living in the lee of the city centre ■ 12. Red-light district: adventurous but humanised ■ 13. Speciality shops, front o ce for Amsterdam Knowledge City ■ 14. University Library, World Book Capital City 2008Future development city centre AmsterdamExisting qualities and new opportunitiesThe heart of Amsterdam is alive: it is unique and dynamic. It is one of the mostbeautiful, largest and best kept city centres in the world.The Damrak / Rokin area is the most metropolitan part of the city centre. It ishere we see Amsterdam as a true metropolis. As far as the future is concerned,the redevelopment of the city’s visitor approach area, around Damrak and Rokin Streets, plays an important role. Our ambition for the image in this areais to have it developed into an international retail centre. Interiors, Buildings and Cities
  9. 9. ■ Planned improvements to public spaceRed Carpet ■ Completed improvements to public spaceOf the redevelopments planned for public space, the redevelopment of the so-called RedCarpet is the most impressive. It is an important element in the refurbishmentof Amsterdam’s visitor approach area. Here we aim to place top-notch internationallyknown retailers as well as high quality hotels, restaurants and cafés. Household names from Amsterdam and the rest of the country in the fashion, cuisine and retailingsectors will display their wares. Both noise reduction and traffic safety are important factors in the redevelopment of this area. Many visitors will make use of the Rokin station once theNorth / South Metro Line has been completed. Interiors, Buildings and Cities
  10. 10. New Rokin StationRokin Station will be located where oncethe car park stood, between Dam Squareand the Spui. There will be one entrancefacing Dam Square and another onefacing the Spui.Since the site needs to be excavatedto build the station anyway, it will berelatively simple to build an undergroundcar park as well. There are also plansfor an underground parking facility forbicycles.When the station is finished, the space above it at street level will function as anelongated public square. Interiors, Buildings and Cities
  11. 11. Trends and development in the eating facility 1012 Area • Customer wants to be pampered • Customer more aware of environmental, health, finance and time aspect • ‘Eatertainment’ (eating should be fun)Etalage van Amsterdam - Economical vision of 1012-Area • Customer are less loyal due the desire to new experiences • Need for innovative and challenging self service restaurants The Rokin has the appearance, scale and identity to be developed in are growingan exclusive shopping promenade. The following developments • Recreational shopping lead to more expenditure in eating are necessary to achieve this goal: segment • Grow of expenditure in ‘WHOP’-pers (Wealthy and Healthy • The addition of shops in a higher market segment Older People) • Customers are willing to spend more money on quality• The addition of high-quality restaurants, lunchrooms, top restaurants • Dejuvenation leads to less restaurants visits by the youngsters and terraces. • Traditional eating pattern is falling into decay • Growth of eating possibilities outdoors• The addition of four stars hotelsDining is not the main reason for visitors to visit Amsterdam, but themajority will dine in AmsterdamThe present characteristics of the eating facility in Amsterdam: Facts & figures in Amsterdam: Local people Tourists• Many restaurants and cafes (necessary for the touristic function) Size of the consumers: 750.000 11.000.000• Restaurants offer many international cuisines, but the supply of Dutch – French cuisine is limited Potential spending: € 2.970 million € 540 million• Many fast food chains, ‘snackbars’, pizzerias and sandwich shops Spending in 1012 Area: € 320 million € 420 million• Less innovative, trendy and creative restaurants % Of the turnover in 1012 Area: 44% 56%The diversity of restaurants in the 1012 Area is limited, especially High chance ofcompared with the diversity in nationality and cultures in this area. Characteristic consuming behaviour: returning customers Changing annually   Interiors, Buildings and Cities
  12. 12. Trends and development in the eating facility 1012 Area • Customer wants to be pampered • Customer more aware of environmental, health, finance and time aspect • ‘Eatertainment’ (eating should be fun)Etalage van Amsterdam - Economical vision of 1012-Area • Customer are less loyal due the desire to new experiences • Need for innovative and challenging self service restaurants The Rokin has the appearance, scale and identity to be developed in are growingan exclusive shopping promenade. The following developments • Recreational shopping lead to more expenditure in eating are necessary to achieve this goal: segment • Grow of expenditure in ‘WHOP’-pers (Wealthy and Healthy • The addition of shops in a higher market segment Older People) • Customers are willing to spend more money on quality• The addition of high-quality restaurants, lunchrooms, top restaurants • Dejuvenation leads to less restaurants visits by the youngsters and terraces. • Traditional eating pattern is falling into decay • Growth of eating possibilities outdoors• The addition of four stars hotelsDining is not the main reason for visitors to visit Amsterdam, but themajority will dine in AmsterdamThe present characteristics of the eating facility in Amsterdam: Facts & figures in Amsterdam: Local people Tourists• Many restaurants and cafes (necessary for the touristic function) Size of the consumers: 750.000 11.000.000• Restaurants offer many international cuisines, but the supply of Dutch – French cuisine is limited Potential spending: € 2.970 million € 540 million• Many fast food chains, ‘snackbars’, pizzerias and sandwich shops Spending in 1012 Area: € 320 million € 420 million• Less innovative, trendy and creative restaurants % Of the turnover in 1012 Area: 44% 56%The diversity of restaurants in the 1012 Area is limited, especially High chance ofcompared with the diversity in nationality and cultures in this area. Characteristic consuming behaviour: returning customers Changing annually   Interiors, Buildings and Cities
  13. 13. ? Subway sandwich Fashion Shops Fashion McDonalds IndianLa Place FoodiesKalvertoren Centre What is a foodie? A person who is passionate about and has a refined interest in food. Interiors, Buildings and Cities
  14. 14. Atrium, ʻpublic spaceʼFoodies levelsCommercial levels 2nd - 4th Foodies levels gf - 1st Commercial levels Interiors, Buildings and Cities
  15. 15. Atrium - Extension of public spacePublic space - hidden garden (hofje) Interiors, Buildings and Cities
  16. 16. Atrium - View from the 2nd floor (beginning of the foodies levels) Interiors, Buildings and Cities
  17. 17. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator Interiors, Buildings and Cities
  18. 18. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete Interiors, Buildings and Cities
  19. 19. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete• Secundairy construction - aluminium• Stairs & Escalators Interiors, Buildings and Cities
  20. 20. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete• Secundairy construction - aluminium• Stairs & Escalators• Windows & doors - aluminium & wood Interiors, Buildings and Cities
  21. 21. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete• Secundairy construction - aluminium• Stairs & Escalators• Windows & doors - aluminium & wood• Roof construction - steel• Plinth - granite stone Interiors, Buildings and Cities
  22. 22. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete• Secundairy construction - aluminium• Stairs & Escalators• Windows & doors - aluminium & wood• Roof construction - steel• Plinth - granite stone• Shafts - mechanical ventilation Interiors, Buildings and Cities
  23. 23. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete• Secundairy construction - aluminium• Stairs & Escalators• Windows & doors - aluminium & wood• Roof construction - steel• Plinth - granite stone• Shafts - mechanical ventilation• Ceiling - suspended & acoustic Interiors, Buildings and Cities
  24. 24. Construction - Foodies Centre• Walls - concrete & brick• Columns - concrete• Stability core - elevator• Floors - hollow core concrete• Secundairy construction - aluminium• Stairs & Escalators• Windows & doors - aluminium & wood• Roof construction - steel• Plinth - granite stone• Shafts - mechanical ventilation• Ceiling - suspended & acoustic• Roof & finishing Interiors, Buildings and Cities
  25. 25. Kalverstraat Rokin 07 06 01 02 03 01. winestore 02. cooking equipment store 04 03. cafe 04. kitchen 05. storage / delivery bay 06. female toilet 07. male toilet 05Foodies centre - Ground floor Interiors, Buildings and Cities
  26. 26. Kalverstraat Rokin 07 06 01 02 03 01. winestore 02. cooking equipment store 04 03. cafe 04. kitchen 05. storage / delivery bay 06. female toilet 07. male toilet 05Foodies centre - Ground floor Interiors, Buildings and Cities
  27. 27. Facade - Perspective of the Rokin entrance Interiors, Buildings and Cities
  28. 28. Entrance - Perspective of the Rokin entrance hall Interiors, Buildings and Cities
  29. 29. Entrance - Perspective of the atrium Interiors, Buildings and Cities
  30. 30. Entrance - Perspective of the Kalverstraat entrance Interiors, Buildings and Cities
  31. 31. Interiors, Buildings and Cities
  32. 32. Interiors, Buildings and Cities
  33. 33. Interiors, Buildings and Cities
  34. 34. Entrance - Perspective of the Kalverstraat Interiors, Buildings and Cities
  35. 35. Transparency - Perspective of the Kalverstraat during the night Interiors, Buildings and Cities
  36. 36. Transparency - Perspective of the Rokin during the night Interiors, Buildings and Cities
  37. 37. Atrium - View from the 1st floor (commercial level) Interiors, Buildings and Cities
  38. 38. Kalverstraat Rokin 06 05 01 02 03 04 01. winestore 02. health & nutrition store 03. cooking equipment store 04. storage 05. female toilet 06. male toiletFoodies centre - First floor Interiors, Buildings and Cities
  39. 39. Foodies centre - RoutingThe routing in the foodies centre isdivided into two parts:• The commercial part uses escalators to bring people up or down. The circular motion around the atrium gives the people the optimal accessibility to the shops.• The foodies levels uses stairs to give the people a free feeling to wander through each spaceElevator will bring the customersto their desired floor Emergency staircase Elevator (public & service) Stairs Escalator Interiors, Buildings and Cities
  40. 40. Shopping - View from the 1st floor (commercial level) Interiors, Buildings and Cities
  41. 41. Interiors, Buildings and Cities
  42. 42. Shopping - View from the 1st floor (commercial level) Interiors, Buildings and Cities
  43. 43. Interiors, Buildings and Cities
  44. 44. Shopping - Escalator to the 2nd floor (Foodies levels) Interiors, Buildings and Cities
  45. 45. Kalverstraat Rokin 09 08 01 03 02 04 05 01. food hall 02. open kitchen 03. restaurant 04. open kitchen / bar 06 05. dishwashing space 06. cold storage 07 07. storage 08. female toilet 09. male toiletFoodies centre - Second floor Interiors, Buildings and Cities
  46. 46. Start Foodies levels - Food hallThe open hall will attract people from the atrium, notonly with visual elements, but also with noise and lovelyfragrancesThe stairs will give the visitor a liberated feeling in thefoodies levels Interiors, Buildings and Cities
  47. 47. Foodies levels - Location of the food hall Interiors, Buildings and Cities
  48. 48. Food hall - Industrial, self service, youngsters, polished concrete floors, glossy design kitchen Interiors, Buildings and Cities
  49. 49. Food hall - boot seats, delfts blauw tiles, ceiling treatment Interiors, Buildings and Cities
  50. 50. Food hall ceiling - light study Foodies levels - Ceiling The ceiling in the foodies levels will be different than the suspended ceiling in the commercial levels. The ceiling is a structure of 800x800mm made of perforated aluminium panels with insulation. The ceiling will incorporate three aspects: • Light • Sound • Ventilation Interiors, Buildings and Cities
  51. 51. Foodies levels - Ceiling Light: TL-light for diffuse lighting in the hall Sound: The insulation between the perforatedaluminium panels helps to absorb noise. The angle also has a contribution in the sound acoustics Ventilation: Air ducts neccessary for mechanical ventilation can be put in the space , that was created by the angle in the acoustic isolation principle Interiors, Buildings and Cities
  52. 52. Stairs Foodies levels - liberated feeling in the food Interiors, Buildings and Cities
  53. 53. Foodies levels - Location of the restaurant Interiors, Buildings and Cities
  54. 54. Restaurant - relaxing, family, served food, wooden floor, cosy Interiors, Buildings and Cities
  55. 55. Foodies centre - ShaftThe open kitchens in the foodiescentre are connected with visibleshafts.The shafts will take the exhaustair from the kitchen through theatrium and finally outside. The shafts are part of the visibilityconcept of the foodies centre;you see what is necessary toprepare the food. The mechanicalventilation pipes are incorporatedwith the suspended ceiling. Interiors, Buildings and Cities
  56. 56. Restaurant - reading room, individuals, sliding windows, cosy Interiors, Buildings and Cities
  57. 57. Kalverstraat Rokin 08 07 01 04 01. cooking workshop 02. lecture room 02 03. changing room 04. dishwashing space 05 05. cold storage 06. storage 06 07. female toilet 03 08. male toiletFoodies centre - Third floor Interiors, Buildings and Cities
  58. 58. Foodies levels - Location of the cooking workshop Interiors, Buildings and Cities
  59. 59. Cooking workshop - home cooking feeling, lecture room Interiors, Buildings and Cities
  60. 60. Foodies centre - StorageThe open kitchens in the foodiescentre will be a pleasant view forthe customers, but there are otherless beautiful things with cooking:dishwashing and storage.The dishwashing space is designedin the stability core of the building.This is the same for the (cold)storage space. The dishwashingspace is located next to therestaurants to optimize the use,without he ugliness. Dishwashing Storage Cold storage Interiors, Buildings and Cities
  61. 61. Cooking workshop - relationship with the restaurant & construction Interiors, Buildings and Cities
  62. 62. Cooking workshop - relationship with the restaurant & construction Interiors, Buildings and Cities
  63. 63. Stairs Foodies levels - liberated feeling in the food Interiors, Buildings and Cities
  64. 64. Kalverstraat Rokin 11 10 02 05 01 03 04 06 01. exclusive bar 02. roof terrace 03. fine-dining restaurant 04. open kitchen / bar 07 02 05. meeting room 06. dishwashing space 08 07. cold storage 08. storage 09. technical room 09 10. female toilet 11. male toiletFoodies centre - Fourth floor Interiors, Buildings and Cities
  65. 65. Foodies levels - Location of the fine dining restaurant Interiors, Buildings and Cities
  66. 66. Fine dining restaurant - big terrace with penthouse view Interiors, Buildings and Cities
  67. 67. Fine dining restaurant - a view from the terrace of fine dining restaurant Interiors, Buildings and Cities
  68. 68. Interiors, Buildings and Cities
  69. 69. Fine dining restaurant - view from the terrace of fine dining restaurant Interiors, Buildings and Cities
  70. 70. the end MSc 4 P5 Presentation 24 June 2010 Wai-Kit Cheung Tutors: Jurjen Zeinstra, Mark Pimlott & Jan van de Voort External examiner: Rene van der Velde Interiors, Buildings and Cities

×