Strategic Management @ 2013	Wai chamornmarn03 การจัดการเชิงกลยุทธ์
Strategic Management @ 2013 		 Strategic Management
Strategic Management @ 2013 	What was Strategic Management again?•  Goal: sustained competitive advantage•  Connection bet...
Strategic Management @ 2013 	Strategic Management
Strategic Management @ 2013 		 กลยุทธ์
Strategic Management @ 2013 	•  The determination of the long run goals andobjectives of an enterprise, the adoption ofcou...
Strategic Management @ 2013 	Strategy•  “ Strategy is the creationof a unique and valuableposition, involving adifferent s...
Strategic Management @ 2013 	Strategy
Strategic Management @ 2013 	The Schools of Strategy (developed from The Strategy Safari – Mintzberg, 1998)
Strategic Management @ 2013
Strategic Management @ 2013
Richard Whittington
Strategic Management @ 2013 	The Basic Framework: Fundamentals of Strategy
Strategic Management @ 2013 	The “art of strategy”: to find an advantaged competitive position in an attractive industry
Strategic Management @ 2013 	Deriving “Generic Strategies” leading to competitiveadvantage and economic profit
Strategic Management @ 2013 		 กลยุทธ์เป็น Asymmetic Evolution
Strategic Management @ 2013
Strategic Management @ 2013 	Strategy : Market-Industry symmetry21Customer &BenefitsCompetitiveDynamicsCompetitiveSpaceSeg...
Strategic Management @ 2013 	Strategy as ( Industry) Revolution:
Strategic Management @ 2013 		 มุมมองของกลยุทธ์
Strategic Management @ 2013 		 กลยุทธ์เป็นการสังเคราะห์
Strategic Management @ 2013 	John Boyds Strategy in the 21st Century ...strategies: you try to solve problems by .... Synt...
Strategic Management @ 2013 		 Define the Problem
Strategic Management @ 2013 	The main lessons of strategic thinking1.  Strategic thinking is about analysis and intuition2...
Strategic Management @ 2013 	Strategic thinking - Strategic action
Strategic Management @ 2013 	With the right strategy, you can take big risks and win
Strategic Management @ 2013 		 Strategy Perspectives
Strategic Management @ 2013 	Strategy Tensions as Strategy Paradoxes
Strategy Synthesis ModelThis form of debate is calleddialectical inquireBy using two opposite points of view,the problem-s...
A puzzle is a challenging problem with an optimal solutionPuzzles can be quite complex and difficult to analyze but there ...
Strategic Management @ 2013 	As a dilemmaproduct I:product II:Level ofsystemfunctionalityTimeCTSS FFS TCdilemma
Strategic Management @ 2013 	As a paradox•  Managing Contradictory Goals in organizations–  Social vs. financial–  Explore...
Strategic Management @ 2013 	Canon as a Dialectic Company
Strategic Management @ 2013 		 What is the Problem
Strategic Management @ 2013
Strategic Management @ 2013 	Severe Flooding In Thailand ( 2012)Bhumibol Dam Sirikit Dam
Strategic Management @ 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
03 การจัดการเชิงกลยุทธ์ tu 2013
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CLASS OF 2013

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03 การจัดการเชิงกลยุทธ์ tu 2013

  1. 1. Strategic Management @ 2013 Wai chamornmarn03 การจัดการเชิงกลยุทธ์
  2. 2. Strategic Management @ 2013 Strategic Management
  3. 3. Strategic Management @ 2013 What was Strategic Management again?•  Goal: sustained competitive advantage•  Connection between:– the firm’s internal sources(“resources and capabilities”) and– the external environment(markets, regulation, institutions)•  Issues:– business & product portfolio–diversification– acquisitions & alliances– entry barriers & imitation– etc.
  4. 4. Strategic Management @ 2013 Strategic Management
  5. 5. Strategic Management @ 2013 กลยุทธ์
  6. 6. Strategic Management @ 2013 •  The determination of the long run goals andobjectives of an enterprise, the adoption ofcourses of action and the allocation ofresources necessary for carrying out thesegoalsAlfred Chandler, Strategy and StructureStrategyAlfred DuPont Chandler Jr.
  7. 7. Strategic Management @ 2013 Strategy•  “ Strategy is the creationof a unique and valuableposition, involving adifferent set of activities,making tradeoffs incompeting, and decidingwhat not to do.”•  “creating fit among acompany’sactivities.”(Porter 1996)
  8. 8. Strategic Management @ 2013 Strategy
  9. 9. Strategic Management @ 2013 The Schools of Strategy (developed from The Strategy Safari – Mintzberg, 1998)
  10. 10. Strategic Management @ 2013
  11. 11. Strategic Management @ 2013
  12. 12. Richard Whittington
  13. 13. Strategic Management @ 2013 The Basic Framework: Fundamentals of Strategy
  14. 14. Strategic Management @ 2013 The “art of strategy”: to find an advantaged competitive position in an attractive industry
  15. 15. Strategic Management @ 2013 Deriving “Generic Strategies” leading to competitiveadvantage and economic profit
  16. 16. Strategic Management @ 2013 กลยุทธ์เป็น Asymmetic Evolution
  17. 17. Strategic Management @ 2013
  18. 18. Strategic Management @ 2013 Strategy : Market-Industry symmetry21Customer &BenefitsCompetitiveDynamicsCompetitiveSpaceSegment, SizeChannelsStrategicPositioningValuePropositionIndustryStructureIndustryMarketPerceptualSpace
  19. 19. Strategic Management @ 2013 Strategy as ( Industry) Revolution:
  20. 20. Strategic Management @ 2013 มุมมองของกลยุทธ์
  21. 21. Strategic Management @ 2013 กลยุทธ์เป็นการสังเคราะห์
  22. 22. Strategic Management @ 2013 John Boyds Strategy in the 21st Century ...strategies: you try to solve problems by .... Synthesis.•  J. R. Boyd, “the Essence of Winning and Losing,” 1995.military strategistกลยุทธ์เป็นการสังเคราะห์
  23. 23. Strategic Management @ 2013 Define the Problem
  24. 24. Strategic Management @ 2013 The main lessons of strategic thinking1.  Strategic thinking is about analysis and intuition2.  Different ways of decision making(cf. Mintzberg & Westley, Sloan Management Review 2001, reprinted in De Wit & Meyer 2004):–  Thinking first–  Seeing first–  Talking first–  Doing first
  25. 25. Strategic Management @ 2013 Strategic thinking - Strategic action
  26. 26. Strategic Management @ 2013 With the right strategy, you can take big risks and win
  27. 27. Strategic Management @ 2013 Strategy Perspectives
  28. 28. Strategic Management @ 2013 Strategy Tensions as Strategy Paradoxes
  29. 29. Strategy Synthesis ModelThis form of debate is calleddialectical inquireBy using two opposite points of view,the problem-solver attempts to arriveat a(1)  better understanding of theissue and(2)  a higher level resolution thatintegrates elements of both thethesis and the antithesis
  30. 30. A puzzle is a challenging problem with an optimal solutionPuzzles can be quite complex and difficult to analyze but there isa best way of solving themA dilemma is a vexing problem with two possible solution, neitherof which is logically the bestA trade-off is a problem situation in which there are many possiblesolutions, each striking a different balance between two conflictingpressuresA paradox is a situation in which two seeming contradictoryfactors appear to be true at the same timeA paradox can be characterized as a ‘both-and’ problem: onefactor is true and a contradictory factor is simultaneously true
  31. 31. Strategic Management @ 2013 As a dilemmaproduct I:product II:Level ofsystemfunctionalityTimeCTSS FFS TCdilemma
  32. 32. Strategic Management @ 2013 As a paradox•  Managing Contradictory Goals in organizations–  Social vs. financial–  Explore vs. exploit–  Learning vs. performance•  Both sides/values (Polarities) are interdependent pairs of values or points ofview. They need each other over time to gain and maintain performance. Oneis not more important than the other.•  Each pole receives enough attention to maximize the upsides and minimizethe downsides.•  Dynamic balance; Leveraging; Creating virtuous cycles (go up) ; Balancedover time
  33. 33. Strategic Management @ 2013 Canon as a Dialectic Company
  34. 34. Strategic Management @ 2013 What is the Problem
  35. 35. Strategic Management @ 2013
  36. 36. Strategic Management @ 2013 Severe Flooding In Thailand ( 2012)Bhumibol Dam Sirikit Dam
  37. 37. Strategic Management @ 2013

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