SEO & SEM

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Tips dasar mengoptimasi website denga dan S

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SEO & SEM

  1. 1. Google Facebook Twitter Marketing
  2. 2. Google Marketing
  3. 3. <ul><li>SEO (Search Engine Optimization) </li></ul><ul><li>SEM (Search Engine Marketing) </li></ul>
  4. 5. SEO
  5. 6. <ul><li>On page optimization </li></ul><ul><li>Off page optimization </li></ul>
  6. 7. On page optimization <ul><li>Create unique, accurate page titles </li></ul>
  7. 9. On page optimization <ul><li>Make use of the &quot;description&quot; meta tag </li></ul>
  8. 11. On page optimization <ul><li>Improve the structure of your URLs </li></ul>
  9. 12. BAD GOOD
  10. 14. On page optimization <ul><li>Optimize your use of images </li></ul>
  11. 15. On page optimization <ul><li>Write better anchor text </li></ul>
  12. 16. On page optimization <ul><li>Use heading tags appropriately </li></ul>
  13. 17. Promote your website in the right ways <ul><li>Blog about new content or services </li></ul><ul><li>Don't forget about offline promotion </li></ul><ul><li>Know about social media sites </li></ul><ul><li>Add your business to Google's Local Business Center </li></ul><ul><li>Reach out to those in your site's related community </li></ul>
  14. 18. Off page optimization <ul><li>Blog Comment </li></ul><ul><li>Link Exchange </li></ul><ul><li>Link Baiting </li></ul><ul><li>Share link to social media site </li></ul><ul><li>Submit Link to web directory </li></ul><ul><li>Active in relevant forum an put your website address in your signature </li></ul>
  15. 19. Search Engine Marketing
  16. 20. Search Engine Marketing <ul><li>Identify your advertising goals. </li></ul><ul><li>Organize your account for maximum effectiveness. </li></ul><ul><li>Choose relevant keywords and placements </li></ul><ul><li>Optimize your website for conversions </li></ul><ul><li>Track your account performance </li></ul><ul><li>Test and modify your campaigns to get the results you want </li></ul>

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