SEO & SEM
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SEO & SEM

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Tips dasar mengoptimasi website denga dan S

Tips dasar mengoptimasi website denga dan S

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SEO & SEM SEO & SEM Presentation Transcript

  • Google Facebook Twitter Marketing
  • Google Marketing
    • SEO (Search Engine Optimization)
    • SEM (Search Engine Marketing)
  •  
  • SEO
    • On page optimization
    • Off page optimization
  • On page optimization
    • Create unique, accurate page titles
  •  
  • On page optimization
    • Make use of the "description" meta tag
  •  
  • On page optimization
    • Improve the structure of your URLs
  • BAD GOOD
  •  
  • On page optimization
    • Optimize your use of images
  • On page optimization
    • Write better anchor text
  • On page optimization
    • Use heading tags appropriately
  • Promote your website in the right ways
    • Blog about new content or services
    • Don't forget about offline promotion
    • Know about social media sites
    • Add your business to Google's Local Business Center
    • Reach out to those in your site's related community
  • Off page optimization
    • Blog Comment
    • Link Exchange
    • Link Baiting
    • Share link to social media site
    • Submit Link to web directory
    • Active in relevant forum an put your website address in your signature
  • Search Engine Marketing
  • Search Engine Marketing
    • Identify your advertising goals.
    • Organize your account for maximum effectiveness.
    • Choose relevant keywords and placements
    • Optimize your website for conversions
    • Track your account performance
    • Test and modify your campaigns to get the results you want