DIGITAL BRANDING
I Nyoman Wahya Biantara
CEO PT. Lumonata
Branding
Branding is what people say about
you, when you are not in the room
Reputasi

Emosi

Kesan

Percaya
Brand Identity
The way you want folks to perceive you
Kartu
Nama

Strategy

Kop
Surat

Brosur

LOGO

Plan

Mobile

Outdoor
Radio
TV

Website
Banner

Print

Media
Sosial

Email
...
Branding Adalah Proses Yang
Konsisten Secara Terus Menerus
Brand
Awarness

Brand
Image

Brand
Activation

Brand Loyalty

Brand
Value
Internal Branding
External Branding
Personal Branding
Online Media

Website

Media
Sosial

Googl
e

Email

Banner

Mobile
Kepercayaan
Desain & Kemasan
Dengarkan Pelanggan

www.mystarbucksidea.com
13,842,219 views
Dalam 6 hari
Storytelling
Online Kontes
Branding Tidak Murah, Tetapi Tidak
Selalu Mahal
Terima Kasih
08123890005
wahya@lumonata.com
http://www.lumonata.com
Online branding strategy
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Online branding strategy

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Online branding strategy

  1. 1. DIGITAL BRANDING
  2. 2. I Nyoman Wahya Biantara CEO PT. Lumonata
  3. 3. Branding
  4. 4. Branding is what people say about you, when you are not in the room
  5. 5. Reputasi Emosi Kesan Percaya
  6. 6. Brand Identity The way you want folks to perceive you
  7. 7. Kartu Nama Strategy Kop Surat Brosur LOGO Plan Mobile Outdoor Radio TV Website Banner Print Media Sosial Email Googl e
  8. 8. Branding Adalah Proses Yang Konsisten Secara Terus Menerus
  9. 9. Brand Awarness Brand Image Brand Activation Brand Loyalty Brand Value
  10. 10. Internal Branding External Branding Personal Branding
  11. 11. Online Media Website Media Sosial Googl e Email Banner Mobile
  12. 12. Kepercayaan
  13. 13. Desain & Kemasan
  14. 14. Dengarkan Pelanggan www.mystarbucksidea.com
  15. 15. 13,842,219 views Dalam 6 hari
  16. 16. Storytelling
  17. 17. Online Kontes
  18. 18. Branding Tidak Murah, Tetapi Tidak Selalu Mahal
  19. 19. Terima Kasih 08123890005 wahya@lumonata.com http://www.lumonata.com

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