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Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
Web Asset Building
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Web Asset Building

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Business shall build its own web asset to benefit its long term Internet present.

Business shall build its own web asset to benefit its long term Internet present.

Published in: Business, Technology
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  • Source: http://news.netcraft.com/archives/2011/09/06/september-2011-web-server-survey.html
  • Source: http://www.internetworldstats.com/stats.htm
  • Transcript

    • 1. Welcome<br />
    • 2. This Preview is for…<br />
    • 3. Do you know?<br />Business owner<br />
    • 4. 485,173,671Domains Worldwide<br />is part of<br />Your<br />Website<br />
    • 5. 230 Million Active Websites<br />Worldwide<br />
    • 6. Yes<br />it is increasing every minutes<br />
    • 7. Bad New?<br />Let’s look at bright side<br />
    • 8. 2,095,006,005<br />Internet User Worldwide<br />
    • 9. Yes<br />it is also increasing every minutes<br />
    • 10. The question is…<br />How about standing out<br />
    • 11.
    • 12.
    • 13. too BIG ?<br />what about…<br />
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. They have somethingin common<br />and we can do<br />
    • 19. Business-to-Consumer (B2C)<br />High Volume Traffics<br />Marketing<br />Sales <br />|<br />ALL DONE ONLINE<br />
    • 20. Business-to-Consumer (B2C)<br />High Volume Traffics<br />Marketing<br />Sales <br />|<br />ALL DONE ONLINE<br />
    • 21. Where are traffics coming from?<br />The Source<br />
    • 22. Traffic Sources - Report<br />Sample Google Analytics Traffic Report<br />
    • 23. What is that means?<br />First Source<br />
    • 24. Search Engines<br />
    • 25. Paid vs FREE<br />
    • 26. Search Engines Results<br />
    • 27. Beside Search?<br />Second Source<br />
    • 28. Referrals<br />Mode<br />Modern Sales Funnel<br />
    • 29. Marketing<br />
    • 30. What is Inbound Marketing ?<br />Website Visitors<br />Tools<br />Process<br />Get Found<br /><ul><li> Publish
    • 31. Promote
    • 32. Optimize</li></ul>Get Found<br /><ul><li> Content Mgmt
    • 33. Blogging
    • 34. Social Media
    • 35. SEO
    • 36. Analytics </li></ul>Leads<br />Convert<br /><ul><li> Offers/ CTAs
    • 37. Landing Pages
    • 38. Email
    • 39. Lead Intelligence
    • 40. Lead Mgmt
    • 41. Analytics</li></ul>Convert<br /><ul><li> Test
    • 42. Target
    • 43. Nurture</li></ul>Customers<br />
    • 44. Lead to<br />Base Website<br />
    • 45. If we convert them?<br />to Revenue Streams<br />
    • 46. Possible Revenue Streams<br />Ads<br />Affiliates Program<br />Online Selling<br />Low<br />Medium<br />High<br />
    • 47. Can we track them?<br />Every one of them<br />
    • 48. Tracking Sources<br /><ul><li> Search Engines
    • 49. Direct Traffic
    • 50. Referring Sites
    • 51. Others</li></li></ul><li>What about ROI ?<br />Compare Revenues<br />&<br />Measuring Success<br />
    • 52. ROI Comparison (Paid) <br />{Sample}<br />
    • 53. So, what’s NEXT ?<br />
    • 54. Get Started … Be a Online Superhero!<br /><ul><li>You DON’T need a webmaster to do this
    • 55. You DON’T need a techie to do this
    • 56. You just need ONE SUPERHERO to manage the process within the organization</li></li></ul><li>Just kidding<br />We actually. . . <br />
    • 57. Learn how to….<br />repeat the process<br />
    • 58. The Process<br />
    • 59. Research<br /><ul><li> Understand the Market & </li></ul>Trends<br /><ul><li> Understand the </li></ul> Competition & Opportunities<br />
    • 60. Build Up<br /><ul><li> Your Base Site
    • 61. YouTube Channel
    • 62. News Media
    • 63. Social Media
    • 64. Bookmarking network
    • 65. Auction & Directory</li></li></ul><li>Manage<br /><ul><li> Information / Contents
    • 66. Pricing & Discounts
    • 67. Sales & Revenue Channels
    • 68. Packaging & Logistic
    • 69. Ads & Campaign
    • 70. After Sales Service</li></li></ul><li>Expand<br /><ul><li> Blogs (Lots of News)
    • 71. Endorsements (Lots of Backlinks)
    • 72. Social Media Marketing
    • 73. Get Traffics … and,
    • 74. Convert in real Revenues</li></li></ul><li>Success<br /><ul><li> Traffic Analysis
    • 75. Fine Tuning
    • 76. Repeat again… again… </li></ul> again… again …<br />
    • 77. We use….<br />
    • 78. Contents<br /><ul><li> Articles / Reviews / PR
    • 79. Images
    • 80. Video, Audio
    • 81. Document (PDF, PPT, etc)
    • 82. Products Information
    • 83. etc.</li></li></ul><li>to build our web assets<br />
    • 84. Web Assets<br /><ul><li> Core Website
    • 85. YouTube Channel
    • 86. Referral Assets
    • 87. Bookmarking Assets
    • 88. etc.</li></li></ul><li>Referrals<br />
    • 89. Referrals+<br />
    • 90. Some strategies<br />that we apply<br />
    • 91.
    • 92. to build your web assets<br />
    • 93. We can help you achieve your online marketing efforts with optimal BOLD PRESENTS implementations<br /><ul><li> Plan
    • 94. Setup
    • 95. Updates
    • 96. Reports</li></li></ul><li>Thank you<br />Wah Loon<br />Marketing Director of Platform2u.com Berhad <br />over 10 years experience on online business development and consultation for various local and international clients. <br />

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