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Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
Social Media Best Practices: Wahine Media Slides from PNM
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Social Media Best Practices: Wahine Media Slides from PNM

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Slides from Pacific New Media course by Wahine Media: Social Media Best Practices. February 9, 2013

Slides from Pacific New Media course by Wahine Media: Social Media Best Practices. February 9, 2013

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  • 1. Social  Media   Best  Practices Wahine Media social media strategy, training & implementation for business Slides: slideshare.net/wahinemedia
  • 2. If the phone rang, wouldn’t you pick it up?
  • 3. Social media best practices are no different than relationship best practices
  • 4. Before you start Think: what is your message? your voice? Strategize: develop a social media strategy Plan: create a content calendar
  • 5. Getting started Listen: know your tools Measure: set key performance indicators Build: invite your current contacts
  • 6. Photo:http://media.merchantcircle.com General  Best   Practices
  • 7. The  80/20  rule 20% marketing 80% being “social” Photo: PicasaWeb
  • 8. Optimize  &  Brand   Your  Profiles Fill out your profile information Optimize for keywords* Consistently brand all profiles Link to one another* Photo: LIFE
  • 9. Respond  in  a  timely   manner 24 hours is best Set your notifications* Use a separate email
  • 10. Be  a  fan  of  your  fans It’s not all about you Go above and beyond* AgoraPulse Try crowd sourcing Photo: H. Armstrong Roberts
  • 11. Be  a  content  curator Variety is key Sharing is caring Cite your sources
  • 12. Think  Visually Invest in photos Video has arrived Photo: Nicolás García
  • 13. Facebook
  • 14. Facebook • Like other pages • Use Facebook cover properly • Clear profile picture • Customize app thumbnails • Utilize “about” area • Properly categorize your page
  • 15. Facebook • Post a minimum of 3 times/week • DO NOT AUTOFEED TO TWITTER • “Share” from your home feed • Make your updates short • Check & use “posts by others” • Tag as often as possible For more: Facebook with Wahine Media
  • 16. Facebook • Who’s doing it well? • Waialua Fresh • Good • Honolulu Magazine
  • 17. Twitter
  • 18. Twitter • Used mainly for conversation • Utilize limited bio space • Follow back • DO NOT AUTOFEED TO FACEBOOK • Post at least 3 times per day • Use hashtags often • RT and share often
  • 19. Twitter • Cite your source • Check your DM’s • Do not use auto DM responder • Always respond to mentions • #FF For more: Twitter with Wahine Media
  • 20. Twitter • Who’s doing it well? • Oreo and Kit Kat • PBS Hawaii • Melissa808
  • 21. Instagram
  • 22. Instagram • Use hashtags • Check your mentions/comments • Follow back • Express yourself & be compelling • Connect other social profiles • Feeding to Facebook is great! • Rethink when posting to Twitter
  • 23. Instagram • Who’s doing it well? • Adoboloco • Discover Hawaii Tours
  • 24. Pinterest
  • 25. Pinterest • Organize boards logically • Pin with variety • Stay away from re-pinning direct uploads without links • Tag and follow others • Join and create group boards • Connect other social profiles
  • 26. Pinterest • Who’s doing it well? • Lowes • Paula Deen • Moms in Hawaii
  • 27. LinkedIn
  • 28. LinkedIn • Update 3 times a week • Connect any groups associated • Update employees • Keep services/products updated • Companies can now engage in Groups! For more: LinkedIn with Sue Kunimune
  • 29. LinkedIn • Who’s doing it well? • Hubspot • L‘Oreal
  • 30. Google+
  • 31. Google+ • Circle other pages • Circle back individuals • Fill out profile • Link other profiles • Claim your “place”
  • 32. Google+ • Who’s doing it well? • Hawaii Aloha Travel • Hawaii Tourism Authority • Ferrari • H&M
  • 33. YouTube
  • 34. YouTube • Customize your page • Add tags and keywords to videos • Be descriptive in video descriptions • Include links in description • Utilize playlists
  • 35. YouTube • Who’s doing it well? • Ryan Ozawa (Hawaii) • iJustine • Murad
  • 36. Keep  in  touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia Karen Weikert @karenweikert Gwen Woltz @gjwahine Download this slideshow: http://slideshare.net/wahinemedia

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