The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

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There's no question that social media is an integral part of how we do business. How do you set yourself up for success in a social business economy? Planning and strategy is a key component, and outreach and engagement is the other. In an open discussion format, we'll talk about the nuts and bolts of what it looks like to be "social" on social media: outreach, engagement, producing social content, and the tools you can use to help make it all happen.

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The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

  1. 1. Photo: wunderground.com/wximage/walcek Social media strategy Social profile customizationWahine  Media Implementation and management Coaching and training
  2. 2. “Social”  in  social  media Photo: dipity.com
  3. 3. Customers are no longer interested in big budget broadcast messages“Social”  in  social  media Photo: dipity.com
  4. 4. Customers are no longer interested in big budget broadcast messages“Social”  in   People expect to besocial  media treated as an individual Photo: dipity.com
  5. 5. Customers are no longer interested in big budget broadcast messages“Social”  in   People expect to besocial  media treated as an individual Social media levels the playing field Photo: dipity.com
  6. 6. Customers are no longer interested in big budget broadcast messages“Social”  in   People expect to besocial  media treated as an individual Social media levels the playing field Key to success is keeping it “social” Photo: dipity.com
  7. 7. “The value of social media comes down topeople, relationships, and the meaningfulactions between them.”“81% of consumers receive advice fromfriends and family relating to a productpurchase through a social networking site” Photo: Associated PressThe  6  Pillars  of  Social  Commerce:  Understanding  the  Psychology  of  Engagement  by  Brian  Solis
  8. 8. The  80/20  rule 20% marketing • Giving props to your business 80% being “social” • Outreach • Engagement • Creating social contentPhoto: yumsugar.com
  9. 9. Now, what does this alllook like?
  10. 10. Outreach How  do  you  build  your  audience? Where are you visible online? Show interest in others first Invite your current contacts It’s about quality not quantity but...Photo: kaplitzblog.com
  11. 11. Engagement What  does  conversation  look  like? It’s back and forth A clear call to action Open and transparent Don’t forget your manners!Photo: refiningashley.blogspot.com
  12. 12. What  is  social  content? Sharing other people’s content Change it up Original content is key Sharable and findablePhoto: http://blogs.wsj.com
  13. 13. What’s  in  our  tool  belt? Management • Hootsuite, TweetDeck, mobile apps Facebook • Shortstack, North Social Content/curation • Paper.li, Storify, Pinterest, Scoop.it, StumbleUpon, Google Reader Monitoring/reputation management • Google Alerts, Twilerts, TwentyFeet Analytics/performance • Sprout Social, Google AnalyticsPhoto: http://prairieecothrifter.com
  14. 14. Keep  in  touch!Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaGwen Woltz@gjwahineKaren Weikert@karenweikertDownload this slideshow:http://wahinemedia.com/wahineblogSee the Ustream replayhttp://facebook.com/wahinemedia

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