There's no question that social media is an integral part of how we do business. How do you set yourself up for success in a social business economy? Planning and strategy is a key component, and outreach and engagement is the other. In an open discussion format, we'll talk about the nuts and bolts of what it looks like to be "social" on social media: outreach, engagement, producing social content, and the tools you can use to help make it all happen.
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