The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

Photo: wunderground.com/wximage/walcek Social media strategy Social proﬁle customizationWahine Media Implementation and management Coaching and training

“Social” in social media Photo: dipity.com

Customers are no longer interested in big budget broadcast messages“Social” in social media Photo: dipity.com

Customers are no longer interested in big budget broadcast messages“Social” in People expect to besocial media treated as an individual Photo: dipity.com

Customers are no longer interested in big budget broadcast messages“Social” in People expect to besocial media treated as an individual Social media levels the playing ﬁeld Photo: dipity.com

Customers are no longer interested in big budget broadcast messages“Social” in People expect to besocial media treated as an individual Social media levels the playing ﬁeld Key to success is keeping it “social” Photo: dipity.com

“The value of social media comes down topeople, relationships, and the meaningfulactions between them.”“81% of consumers receive advice fromfriends and family relating to a productpurchase through a social networking site” Photo: Associated PressThe 6 Pillars of Social Commerce: Understanding the Psychology of Engagement by Brian Solis

The 80/20 rule 20% marketing • Giving props to your business 80% being “social” • Outreach • Engagement • Creating social contentPhoto: yumsugar.com

Now, what does this alllook like?

Outreach How do you build your audience? Where are you visible online? Show interest in others ﬁrst Invite your current contacts It’s about quality not quantity but...Photo: kaplitzblog.com

Engagement What does conversation look like? It’s back and forth A clear call to action Open and transparent Don’t forget your manners!Photo: reﬁningashley.blogspot.com

What is social content? Sharing other people’s content Change it up Original content is key Sharable and ﬁndablePhoto: http://blogs.wsj.com

What’s in our tool belt? Management • Hootsuite, TweetDeck, mobile apps Facebook • Shortstack, North Social Content/curation • Paper.li, Storify, Pinterest, Scoop.it, StumbleUpon, Google Reader Monitoring/reputation management • Google Alerts, Twilerts, TwentyFeet Analytics/performance • Sprout Social, Google AnalyticsPhoto: http://prairieecothrifter.com

Keep in touch!Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaGwen Woltz@gjwahineKaren Weikert@karenweikertDownload this slideshow:http://wahinemedia.com/wahineblogSee the Ustream replayhttp://facebook.com/wahinemedia

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The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu

by Wahine Media on Apr 05, 2012

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The Importance of Outreach & Engagement: Wahine Media at ING Direct Honolulu Presentation Transcript