Social Media Management Tools, Pacific New Media Course by Gwen Woltz

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You've been posting to your social profiles and trying out new strategies, but you find you're spending a lot of time managing your profiles. How can you maximize your time and efficiently implement your social media strategy and manage your online community? Learn about a host of tools and techniques that can make managing your profiles easier, scalable, and efficient. From Hootsuite to Sprout Social, Google Alerts to Podio, you will not only learn the basic features of each, but how they can come together as a social media tool kit. This is an intermediate to expert class that is for the experienced social media manager who spends their time posting to social profiles and knows the mechanics and best practices of Facebook, Twitter, Instagram, Google+, and LinkedIn.

Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii`s Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.

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Social Media Management Tools, Pacific New Media Course by Gwen Woltz

  1. 1. Social  Media   Management  Tools Project Management Monitoring Posting Community Management Automation Measuring Slides: slideshare.net/wahinemedia
  2. 2. What you should already know Social media marketing strategy Community or target demographics Familiar with mechanics of social platforms General best practices
  3. 3. Project management
  4. 4. Podio
  5. 5. Podio • http://podio.com • $9 per month per employee • Organize communication • Manage client relations • Integrates with external tools • Completely customizable • Accessible by Apps Sign  up  here:  https://podio.com/r/afMiRbHdhbkQeKY8N1r7dg  
  6. 6. Monitoring Google  Alerts Twilerts/PinAlerts Gramfeed Trendsmap Hootsuite
  7. 7. Google  Alerts • http://google.com/alerts • Free • Email notifications for web results • Works best to monitor: • Brand name and variations • Industry keywords and trends • Competition names
  8. 8. Twilerts • http://twilerts.com • $9 - $97 per month • Email notification for Twitter results
  9. 9. PinAlerts • http://pinalerts.com • Free • Email notification every time a pin from your domain is made
  10. 10. Gramfeed • http://gramfeed.com • Free • Monitor Geotags on Instagram • Bookmark any location • Download photos and videos
  11. 11. Trendsmap • http://trendsmap.com • Free - $19 per month • Browse real time trends on Twitter by location
  12. 12. Hootsuite • http://hootsuite.com • $9.99 per month + $15 per team member • Monitor Twitter lists • Monitor keywords and hashtags • Utilize filters
  13. 13. Posting Hootsuite SproutSocial Other  options
  14. 14. Hootsuite • http://hootsuite.com • $9.99 per month + $15 per team member • Schedule/post to Twitter, Google+, LinkedIn • Do not use to post on Facebook
  15. 15. Sprout  Social • http://sproutsocial.com • $39 per month (up to 10 profiles) • Schedule/post to Twitter, Google+, LinkedIn • Do not use to post to Facebook
  16. 16. Other  Options • TweetDeck (Twitter) • Buffer App (Twitter, Facebook) • Pingraphy, Curalate (Pinterest) • Do Share (Chrome Extension to schedule to personal G+)
  17. 17. Community Management AgoraPulse Shortstack
  18. 18. AgoraPulse • http://agorapulse.com • Cost based upon fans • Great for Facebook CRM • Assign “value” to actions
  19. 19. ShortStack • http://shortstack.com • Free - $300 per month • $30 per month most popular • Build and install Facebook and/or Web Apps • Contests, giveaways, feeds,
  20. 20. Automation Dlvr.it IFTTT.com
  21. 21. Dvlr.it • http://dlvr.it • Free, up to 5 feeds, 3 social profiles • Auto-feed RSS feed to social profiles
  22. 22. IFTTT  (IfThisThenThat) • http://ifttt.com • Free • Advanced “recipes” to automate just about anything • Utilize the “browse” feature
  23. 23. Measurement SproutSocial Hootsuite SumAll   Tailwind
  24. 24. SproutSocial • http://sproutsocial.com • $39+ per month • Analytics for Twitter and Facebook • Generate beautiful PDF’s • Calculates engagement rate
  25. 25. Hootsuite • http://hootsuite.com • $9.99 per month + $15 per team member • Facebook and Twitter analytics • Limited free reports • Auto send reports to email • Advanced reports additional cost
  26. 26. SumAll • http://sumall.com • BETA • Twitter and Facebook analytics • Great for creating comparative data charts
  27. 27. TailWind • http://tailwindapp.com • $29-$299 per month • Pinterest analytics • Start with PinAlerts (free)
  28. 28. Keep  in  touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia Karen Weikert @karenweikert Gwen Woltz @gjwahine Download this slideshow: http://slideshare.net/wahinemedia

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