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Social media strategy                  Social profile customizationWahine	  Media   Implementation and management          ...
Social	  media	     Why social media for business?guidance	  from	      Insider tips and best practices                   ...
Social	  media	  changes	  the	  way	  we	  do	  business
Social	  media	  changes	  the	  way	  we	  do	  business“We don’t have a choice onwhether we DO socialmedia, the question...
Facebook tops GoogleSocial	  media	            for weekly U.S. trafficchanges	  the	  way	  we	  do	  business“We don’t hav...
Facebook tops GoogleSocial	  media	            for weekly U.S. trafficchanges	  the	             Social gamers will buy    ...
Facebook tops GoogleSocial	  media	            for weekly U.S. trafficchanges	  the	             Social gamers will buy    ...
Facebook tops GoogleSocial	  media	            for weekly U.S. trafficchanges	  the	             Social gamers will buy    ...
Facebook tops GoogleSocial	  media	            for weekly U.S. trafficchanges	  the	             Social gamers will buy    ...
Social	  media	          In 2011, the average cost per lead for  costs	  less	  to	     outbound-dominated businesses was ...
Small	  businesses	    are	  using	  most	      In 2011, small businesses plan to spend                              49% o...
What’s	  the	  ROI	  of	     social	  media?
The ROI of social media is yourbusiness will exist in 5 years.—Gary VaynerchuckWhat’s	  the	  ROI	  of	     For more info ...
OK	  I’m	  ready.Now	  what?
Follow	  a	  strategyYour roadmap and step-by-step guideto social media successDefines your “why”Defines your “what”Defines y...
Be	  social!All aspects of your business should besocial—a social business.20% marketing, 80% engagement.The best way to t...
ListenFor your nameTo your competitionTo influencersYour target market
RespondResponse timeWhat about weekends?
Be	  fearlessFear of the unknown is the biggest reasonbusinesses don’t dive into social mediaLack of resources or money“Ba...
Local	  movers	  and	              shakers
Always available and responsiveTiki’s	  Grill	  &	  Bar   Relevant information                              Great custom a...
Helpful videos on YouTube@AskHMSA   Responsive and helpful on Twitter           Engaged with the community
Responsive and friendlyBank	  of	  Hawaii   Sweepstakes with big prize                       Have a mobile app
Relevant and useful informationHawaii	  Aloha	  Travel   Broadcasts live each Friday to                            answer ...
Civil	  Beat   Progressive and community driven                Responsive and relevant
Helpful and responsiveBig	  City	  Diner   Great custom apps (tabs)                       Owner, @BCDlane tweets as well
Relevant, helpful informationMoms	  in	  Hawaii   Responsive and friendly                       Provides a community forum
Keep	  in	  touch!Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitte...
Social Media for Business: Wahine Media at Sunset Rotary Waikiki
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Social Media for Business: Wahine Media at Sunset Rotary Waikiki

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Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012.

Why social media for business?
Tips and best practices
Local examples in Hawaii

Published in: Business, Technology
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Transcript of "Social Media for Business: Wahine Media at Sunset Rotary Waikiki"

  1. 1. Social media strategy Social profile customizationWahine  Media Implementation and management Coaching and training
  2. 2. Social  media   Why social media for business?guidance  from   Insider tips and best practices Local business examples the  trenches
  3. 3. Social  media  changes  the  way  we  do  business
  4. 4. Social  media  changes  the  way  we  do  business“We don’t have a choice onwhether we DO socialmedia, the question is howWELL we do it”—Erik Qualman
  5. 5. Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the  way  we  do  business“We don’t have a choice onwhether we DO socialmedia, the question is howWELL we do it”—Erik Qualman
  6. 6. Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business“We don’t have a choice onwhether we DO socialmedia, the question is howWELL we do it”—Erik Qualman
  7. 7. Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business eReaders have“We don’t have a choice on surpassed traditionalwhether we DO social book salesmedia, the question is howWELL we do it”—Erik Qualman
  8. 8. Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business eReaders have“We don’t have a choice on surpassed traditionalwhether we DO social book salesmedia, the question is howWELL we do it” 90% of people trust—Erik Qualman peer recommendations
  9. 9. Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business eReaders have“We don’t have a choice on surpassed traditionalwhether we DO social book salesmedia, the question is howWELL we do it” 90% of people trust—Erik Qualman peer recommendations 14% of people trust advertisements
  10. 10. Social  media   In 2011, the average cost per lead for costs  less  to   outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143.produce  leads Source: Hubspot State of Inbound Marketing, 2011
  11. 11. Small  businesses   are  using  most   In 2011, small businesses plan to spend 49% of their lead generation budgets on of  their  budgets   inbound marketing. Source: Hubspot State of Inbound Marketing, 2011 for  social  media
  12. 12. What’s  the  ROI  of   social  media?
  13. 13. The ROI of social media is yourbusiness will exist in 5 years.—Gary VaynerchuckWhat’s  the  ROI  of   For more info on ROI: social  media? http://wahinemedia.com/wahineblog
  14. 14. OK  I’m  ready.Now  what?
  15. 15. Follow  a  strategyYour roadmap and step-by-step guideto social media successDefines your “why”Defines your “what”Defines your “how”Defines success
  16. 16. Be  social!All aspects of your business should besocial—a social business.20% marketing, 80% engagement.The best way to tell people you’rehome is to knock on their doorShare social contentDialogue is back AND forth!
  17. 17. ListenFor your nameTo your competitionTo influencersYour target market
  18. 18. RespondResponse timeWhat about weekends?
  19. 19. Be  fearlessFear of the unknown is the biggest reasonbusinesses don’t dive into social mediaLack of resources or money“Bad” reviews or customer complaints
  20. 20. Local  movers  and   shakers
  21. 21. Always available and responsiveTiki’s  Grill  &  Bar Relevant information Great custom apps (tabs)
  22. 22. Helpful videos on YouTube@AskHMSA Responsive and helpful on Twitter Engaged with the community
  23. 23. Responsive and friendlyBank  of  Hawaii Sweepstakes with big prize Have a mobile app
  24. 24. Relevant and useful informationHawaii  Aloha  Travel Broadcasts live each Friday to answer fan questions
  25. 25. Civil  Beat Progressive and community driven Responsive and relevant
  26. 26. Helpful and responsiveBig  City  Diner Great custom apps (tabs) Owner, @BCDlane tweets as well
  27. 27. Relevant, helpful informationMoms  in  Hawaii Responsive and friendly Provides a community forum
  28. 28. Keep  in  touch!Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaGwen Woltz@gjwahineKaren Weikert@karenweikertDownload this slideshow:http://www.slideshare.net/wahinemedia
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