Social Media for Business: Wahine Media at Sunset Rotary Waikiki
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Social Media for Business: Wahine Media at Sunset Rotary Waikiki

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Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012. ...

Presentation by Gwen Woltz of Wahine Media and Honolulu Sunset Rotary Club on February 23, 2012.

Why social media for business?
Tips and best practices
Local examples in Hawaii

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    Social Media for Business: Wahine Media at Sunset Rotary Waikiki Social Media for Business: Wahine Media at Sunset Rotary Waikiki Presentation Transcript

    • Social media strategy Social profile customizationWahine  Media Implementation and management Coaching and training
    • Social  media   Why social media for business?guidance  from   Insider tips and best practices Local business examples the  trenches
    • Social  media  changes  the  way  we  do  business
    • Social  media  changes  the  way  we  do  business“We don’t have a choice onwhether we DO socialmedia, the question is howWELL we do it”—Erik Qualman
    • Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the  way  we  do  business“We don’t have a choice onwhether we DO socialmedia, the question is howWELL we do it”—Erik Qualman
    • Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business“We don’t have a choice onwhether we DO socialmedia, the question is howWELL we do it”—Erik Qualman
    • Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business eReaders have“We don’t have a choice on surpassed traditionalwhether we DO social book salesmedia, the question is howWELL we do it”—Erik Qualman
    • Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business eReaders have“We don’t have a choice on surpassed traditionalwhether we DO social book salesmedia, the question is howWELL we do it” 90% of people trust—Erik Qualman peer recommendations
    • Facebook tops GoogleSocial  media   for weekly U.S. trafficchanges  the   Social gamers will buy $6 billion in VIRTUALway  we  do   goods by 2013business eReaders have“We don’t have a choice on surpassed traditionalwhether we DO social book salesmedia, the question is howWELL we do it” 90% of people trust—Erik Qualman peer recommendations 14% of people trust advertisements
    • Social  media   In 2011, the average cost per lead for costs  less  to   outbound-dominated businesses was $373, while inbound businesses reported their leads cost on average $143.produce  leads Source: Hubspot State of Inbound Marketing, 2011
    • Small  businesses   are  using  most   In 2011, small businesses plan to spend 49% of their lead generation budgets on of  their  budgets   inbound marketing. Source: Hubspot State of Inbound Marketing, 2011 for  social  media
    • What’s  the  ROI  of   social  media?
    • The ROI of social media is yourbusiness will exist in 5 years.—Gary VaynerchuckWhat’s  the  ROI  of   For more info on ROI: social  media? http://wahinemedia.com/wahineblog
    • OK  I’m  ready.Now  what?
    • Follow  a  strategyYour roadmap and step-by-step guideto social media successDefines your “why”Defines your “what”Defines your “how”Defines success
    • Be  social!All aspects of your business should besocial—a social business.20% marketing, 80% engagement.The best way to tell people you’rehome is to knock on their doorShare social contentDialogue is back AND forth!
    • ListenFor your nameTo your competitionTo influencersYour target market
    • RespondResponse timeWhat about weekends?
    • Be  fearlessFear of the unknown is the biggest reasonbusinesses don’t dive into social mediaLack of resources or money“Bad” reviews or customer complaints
    • Local  movers  and   shakers
    • Always available and responsiveTiki’s  Grill  &  Bar Relevant information Great custom apps (tabs)
    • Helpful videos on YouTube@AskHMSA Responsive and helpful on Twitter Engaged with the community
    • Responsive and friendlyBank  of  Hawaii Sweepstakes with big prize Have a mobile app
    • Relevant and useful informationHawaii  Aloha  Travel Broadcasts live each Friday to answer fan questions
    • Civil  Beat Progressive and community driven Responsive and relevant
    • Helpful and responsiveBig  City  Diner Great custom apps (tabs) Owner, @BCDlane tweets as well
    • Relevant, helpful informationMoms  in  Hawaii Responsive and friendly Provides a community forum
    • Keep  in  touch!Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaGwen Woltz@gjwahineKaren Weikert@karenweikertDownload this slideshow:http://www.slideshare.net/wahinemedia