Social Media Best Practices
Slides: slideshare.com/wahinemedia
If the phone rang, wouldn’t you pick it up?
Social media best practices are no different
than relationship best practices
Understand platform unique
strengths and weaknesses
Resize and customize your content
for each platform
Fill out and keep profiles updated
Do not feed content from one profile
...
Chobani on Pinterest
Don’t: Nordstrom Hawaii on Twitter
Know your voice
and be consistent
Is your brand voice personable?
Funny? Eccentric? Helpful?
Professional? Smart?
Everyone who posts must be
consistent
Your...
Cholos Mexican Homestyle
Restaurant
Not all fans are created equal
Acquire quality fans and know it
requires work and resources
Ads: make incentive more than just
“liking” or “following”
In...
Wine Logic
Join hands with your neighbor
Join forces with similar brands to
expand your reach
Why should you “like” other
Facebook pages?
Don’t be afraid to talk t...
Tesco Mobile, Yorkshire Tea, Jaffa Cakes, Cadbury
Hawaii Tourism Authority and Hawaiian Airlines
Havaianas on #TL_Chat
Agen...
Create remarkable content
Context is everything
Produce things your audience
actually wants to consume
Content should entertain, inform,
educate, sh...
Velocity Parters
NPR Music
Chipotle
Invest in relationships
Respond to EVERYTHING
Be appreciative when people share
with you
Start conversations, continue them
over time and get to k...
Hawaiian Airlines on Twitter
Aston Hotels & Resorts
It’s not always about you
Don’t make every post about your
brand or product
Bring people into the fold by sharing
other people’s content
Give back a...
Bishop & Company
AT&T: Shout from the mountain top
Virgin Airlines on Google+
Build and army of brand
advocates and ambassadors
Create awesome experiences and let
your fans market for you
Advocates are built through trust
Make sure the ask is appropr...
Maker’s Mark
#NASAsocial
Podio
Reveal your human side
Bring the face of your company to the
spotlight
Share your best qualities that feed
into your brand
Adoboloco on Instagram
Esme Infante
Anuhea on Instagram
Richard Branson
Strike while the iron is hot
Take advantage of real-time events
and news
Stay on trend—there’s nothing wrong
with joining a bandwagon
Oreo and the Super Bowl tweet
Mini and the Royal Baby
Share your expertise
Author whitepapers, blogs, guest
blog, share opinions, host live chats
Contrary to what your instincts tell
you, give it a...
Wistia
Have a policy in place
Make it short and easy to understand
Empower don’t restrict
GAP
Ford Motor Company
Keep	
  in	
  touch!
Wahine Media
web: wahinemedia.com

blog: wahinemedia.com/wahineblog

facebook: facebook.com/wahinemed...
Upcoming SlideShare
Loading in...5
×

Social Media Best Practices: Pacific New Media Class

399

Published on

You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media.

Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience.

Taught by Social Media Club Hawaii (SMCHI) professional member.

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
399
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
10
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Media Best Practices: Pacific New Media Class

  1. 1. Social Media Best Practices Slides: slideshare.com/wahinemedia
  2. 2. If the phone rang, wouldn’t you pick it up?
  3. 3. Social media best practices are no different than relationship best practices
  4. 4. Understand platform unique strengths and weaknesses
  5. 5. Resize and customize your content for each platform Fill out and keep profiles updated Do not feed content from one profile to the next Know where your audience resides and live there
  6. 6. Chobani on Pinterest Don’t: Nordstrom Hawaii on Twitter
  7. 7. Know your voice and be consistent
  8. 8. Is your brand voice personable? Funny? Eccentric? Helpful? Professional? Smart? Everyone who posts must be consistent Your content should match your voice
  9. 9. Cholos Mexican Homestyle Restaurant
  10. 10. Not all fans are created equal
  11. 11. Acquire quality fans and know it requires work and resources Ads: make incentive more than just “liking” or “following” Invite from sources outside of social Utilize in-person opportunities
  12. 12. Wine Logic
  13. 13. Join hands with your neighbor
  14. 14. Join forces with similar brands to expand your reach Why should you “like” other Facebook pages? Don’t be afraid to talk to other brands
  15. 15. Tesco Mobile, Yorkshire Tea, Jaffa Cakes, Cadbury Hawaii Tourism Authority and Hawaiian Airlines Havaianas on #TL_Chat Agent Caffeine
  16. 16. Create remarkable content
  17. 17. Context is everything Produce things your audience actually wants to consume Content should entertain, inform, educate, shock, inspire
  18. 18. Velocity Parters NPR Music Chipotle
  19. 19. Invest in relationships
  20. 20. Respond to EVERYTHING Be appreciative when people share with you Start conversations, continue them over time and get to know your fans personally Don’t judge, every fan counts
  21. 21. Hawaiian Airlines on Twitter Aston Hotels & Resorts
  22. 22. It’s not always about you
  23. 23. Don’t make every post about your brand or product Bring people into the fold by sharing other people’s content Give back and provide value to your community
  24. 24. Bishop & Company AT&T: Shout from the mountain top Virgin Airlines on Google+
  25. 25. Build and army of brand advocates and ambassadors
  26. 26. Create awesome experiences and let your fans market for you Advocates are built through trust Make sure the ask is appropriate to the relationship Evangelize internally
  27. 27. Maker’s Mark #NASAsocial Podio
  28. 28. Reveal your human side
  29. 29. Bring the face of your company to the spotlight Share your best qualities that feed into your brand
  30. 30. Adoboloco on Instagram Esme Infante Anuhea on Instagram Richard Branson
  31. 31. Strike while the iron is hot
  32. 32. Take advantage of real-time events and news Stay on trend—there’s nothing wrong with joining a bandwagon
  33. 33. Oreo and the Super Bowl tweet Mini and the Royal Baby
  34. 34. Share your expertise
  35. 35. Author whitepapers, blogs, guest blog, share opinions, host live chats Contrary to what your instincts tell you, give it all away! Participate in LinkedIn Groups and Google+ Communities Create useful how-to videos
  36. 36. Wistia
  37. 37. Have a policy in place
  38. 38. Make it short and easy to understand Empower don’t restrict
  39. 39. GAP Ford Motor Company
  40. 40. Keep  in  touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia ! ! Gwen Woltz Twitter/Instagram: @gjwahine ! ! ! Download this slideshow: http://slideshare.net/wahinemedia
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×