Every social media platform has its own language, characteristics and idiosyncrasies and it is necessary to have a basic understanding of the tools before you jump in. From Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, YouTube, and more, learn the mechanics of each platform, how to decide what platforms are worthwhile for a business, and how to maximize your time while using them. You leave with a deeper understanding of what each social platform offers and whether it would be beneficial for you to spend time swimming in that community.
Karen Weikert and Gwen Woltz are the co-founders of Wahine Media, a local social media agency. As social media practitioners, they spend their days posting on behalf of clients and training businesses on the best practices of social media. Karen has over 14 years experience in digital media: designing and managing large complex websites and building online communities for both corporations and non-profit clients. Gwen has over 5 years of digital media experience and is the current president of Social Media Club Hawaii. Both Gwen and Karen received Technology News Bytes' Social Media Award in 2012, and were deemed one of Honolulu's top social media influencers. Together, they provide social media services for businesses from universities to tech startups, from health spas to hotel chains, and from health care to HR and staffing companies.