Branding in the Age of Social Media

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Presentation by Gwen Woltz of Wahine Media and Social Media Club Hawaii to the Chamber of Commerce of Honolulu Young Professionals on April 17th, 2013.

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Branding in the Age of Social Media

  1. 1. Branding  in  the  Age  of  Social  MediaDownload slides: slideshare.net/wahinemedia
  2. 2. Hi.  My  name  is  Gwen
  3. 3. I’m  a  mom
  4. 4. I’m  an  entrepreneurCo-founder, Wahine Media
  5. 5. I’m  a   President, Social Media Club Hawaiicommunity  builder
  6. 6. This  is  my  brandMotherCo-founder, Wahine MediaPresident, Social Media Club Hawaii
  7. 7. Forget what you think you know.Billboard tacticsare obsolete. Phto: http://www.flickr.com/photos/1flatworld/423284214/
  8. 8. Branding is no longer what you LOOKlike, it’s how people PERCEIVE you.“Brand is the definition of you, as defined by others. Yourbrand isn’t what you do, it’s what people think you do.”—Matt Prince, Social Media Manager at Walt Disney Co.
  9. 9. Companies arebecoming more likeindividuals, andindividuals arebecoming are morelike companies.
  10. 10. Now, more than ever, your brand is highlyvisible. Everything you do leaves a footprint.
  11. 11. Branding is still about design.
  12. 12. A  social  media  ready  brand:
  13. 13. A  social  media  ready  brand:Knows their voice
  14. 14. A  social  media  ready  brand:Knows their image
  15. 15. A  social  media  ready  brand:Knows their message
  16. 16. It’s noisy out there. Are you ready to strutyour digital stuff?
  17. 17. Demonstrate your expertise.
  18. 18. Focus on the individual.
  19. 19. Embrace your uniqueness.
  20. 20. Tidy your home before you invite company.
  21. 21. Consistency is key.
  22. 22. What  she  said  >
  23. 23. Keep  in  touch!Wahine Mediaweb: wahinemedia.comblog: wahinemedia.com/wahineblogfacebook: facebook.com/wahinemediatwitter: @wahinemediaphone: 808 744-9269Gwen Woltz@gjwahineDownload this slideshow:http://slideshare.net/wahinemedia

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