• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Pencurian Pulsa No More!
 

Pencurian Pulsa No More!

on

  • 58 views

 

Statistics

Views

Total Views
58
Views on SlideShare
58
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Pencurian Pulsa No More! Pencurian Pulsa No More! Presentation Transcript

    • Pencurian Pulsa, no more! H. Wahidi Mobile: +62811894187 Email: wahidi69@gmail.com
    • Pulsa • Pelanggan Prabayar membeli voucher isi-ulang secara tunai. • Pulsa dalam voucher disimpan dalam sistem billing Operator. • Operator mencatat Pulsa sebagai kewajiban (liabilities) kepada Pelanggan Prabayar. Pulsa adalah amanah Operator kepada Pelanggan
    • Sedot=Pecurian PULSA “Panja Mafia Pulsa Komisi-I DPR mengungkap fakta mengejutkan. Pencurian pulsa yang terjadi di masyarakat ditaksir melebihi Rp1 triliun. “ (http://www.detiknews.com/) “Omzet bisnis CP rata-rata setahun sekitar Rp3 triliun.” (http://lipsus.kompas.com/) “Hingga 4 Oktober lalu sudah ada 9.638 aduan dari masyarakat yang masuk ke BRTI.” (http://teknologi.vivanews.com)
    • Tindakan Hukum • Kerugian pelanggan • Tindak-pidana: pencurian, penipuan, penyadapan data pelanggan, SMS spam (perbuatan tidak menyenangkan) “Bisnis itu harus fair, jangan melakukan sesuatu bisnis yang tidak halal” http://kominfo.go.id
    • Modus • Target data pelanggan (silent charging) • Penggerusan Pulsa (smart charging) (http://tekno.kompas.com) Teknik: REG otomatis, UNREG sulit, SMS push, SMS reply, Popscreen, UMB otomatis REG, Cek pulsa, dll
    • PULSA bukan ALAT BAYAR • Bank Indonesia menegaskan pulsa tidak dapat digunakan sebagai alat bayar. • Sebagai alat bayar dalam jasa telekomunikasi, maka digunakan Uang Elektronik (E-money); Peraturan Bank Indonesia Nomor 11/ 12/2009. • Penyelenggara E-money di telekomunikasi: Telkomsel T-cash, Indosat Dompetku, XL Tunai, Telkom Delima www.bisnis.com & http://bataviase.co.id
    • Industri kreatif, YANG KREATIF Product Price Place Promotion Service From retail to package, bundling, co-brand From retail price to package price & free (ads) •Develop direct sales beside via operator •From “sedot pulsa” to e-payment From Operator facilities (SMS blast, cek pulsa, etc) to creative promotion & co- promotion Establish comfort services & loyalty
    • Ilustrasi
    • Dealer s.d. Outlet Operator Selular Pelanggan Voucher 10k Voucher 10k Pulsa 10k Pembelian Rp10.000 Harga Beli Rp9.500 Usage (Voice,SMS,Data) 10k Cash Flow Rp9.500 Revenue Rp10.000 Marjin Rp500 (5%) Tanpa “Sedot Pulsa”
    • Dealer s.d. Outlet Operator Selular Pelanggan Content Provider Voucher 10k Voucher 10k Pulsa 10k Revenue Rp10.000 Pembelian Rp10.000 Harga Beli Rp9.500 Konten premium Rp10.000 Cash-out Rp5.000 Cash Flow Rp9.500 (in)  Rp5.000 (out) Rp4.500 (45%) Cash-in Rp5.000 (50%) Marjin Rp500 (5%) Aktivasi Konten & Pengurangan Pulsa dalam kendali Operator & CP Cash Flow Problem Dengan “Sedot Pulsa”
    • New Biz dengan E-money Dealer s.d. Outlet Operator Selular Pelanggan Voucher 10k Voucher 10k Pulsa 10k Pembelian Rp10.000 Harga Beli Rp9.500 Usage (Voice,SMS,Data) 10k Cash Flow Rp9.500 Revenue Rp10.000 Marjin Rp500 (5%) New Biz (content, mob-ads, payments, etc) Mobile Payment (e-money) Money deposit Pay for Services, Activation & Promotion Services Request Pay for new biz activation Selain e-money, Juga e-payment: ATM, CC, Debit, SMS banking, Paypal, dll
    • E-payment di Indonesia • ATM • 13,57 jt user, • Debit card • 1.812 transaksi, Rp2.001,8 triliun • Credit card • 2,76 jt user, 199 jt transaksi, Rp163,2 triliun • Mobile banking • (na) • E-money • 26,5 jt transaksi, Rp693 milyar Sumber: www.bi.go.id
    • Perkembangan E-money E-money berkembang sangat pesat, sd Okt-2011: • 32,27 juta transaksi • Rp779,41 milyar • Proyeksi pertumbuhan ke depan: •Transaksi sekitar 25% - 30% • Nilai transaksi sekitar 15% - 20% 586.046 2.560.591 17.436.631 26.541.982 32.270.796 2007 2008 2009 2010 2011 Jml.Transaksi 5.267 76.675 519.213 693.467 779.417 2007 2008 2009 2010 2011 Nilai (Rpjuta) Sumber: www.bi.go.id