Wagh Bakri Tea Lounge


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Wagh Bakri Tea Lounge

  1. 1. REPORT‘Tea’m up for Cuppa atWagh BakriTea LoungeI t might be a smart idea to sip and soak at the newly opened sumptuous range of snacks of the Indian and Iranian varieties. Wagh Bakri Tea Lounge, which is a new addition to the To focus on the health conscious urban populace and capital’s beverage bistro scenario. Whether you want to simply uphold the healthy drinking habits, Wagh Bakri Tea Lounge hasunwind or seek to have a one-on-one business meeting, the venue a brew card suitable for every patron. Pudina chai, lemongrasscan provide with the ideal setting. tea, organic tea, green tea and Darjeeling tea are some of the After Mumbai, Delhi is the second city to have a Wagh Bakri exclusive selects that tops the list. Then there are ginger,Tea Lounge. It is possibly the first of its kind tea lounge in cinnamon and apple teas, which are there to calm and cool yourDelhi. After Vile Parle in Mumbai, it is Pitampura in Delhi, tensed senses. A rare variety of tea which adorns this tea loungewhich is now witnessing the sleek tea lounge culture. The Wagh is Nilgiri Silver Tips tea, which infuses distinct pale liquor. ThisBakri Tea Group has plans to open more such tea lounges in mellow tea is endowed with a sweet floral flavour, which Iother parts of the country. This news may interest a nation that found simply intoxicating. The tea is spruced with healthgreets every morning with hot leisurely sips of a tea. benefits through its high content of antioxidants. The company has conceptualised and eventually manifested At the lounge, the tea connoisseurs can make a quick brewIndia’s deeply ingrained tea drinking culture into a lounge with their tea bag variants. These tea bags are double chamberedlayout. The concept is about re-introducing tea as a trendy and staple free to facilitate faster infusion. Wagh Bakri Teasocial beverage Group is possibly the first ever company in India to introduceand to take it out the same. These innovative tea bags are foil-sealed to retainto an urban freshness and flavour for a long time. To retain the exotic aromacontemporary of Darjeeling tea, they are exquisitely packed in woodenspace, out of home chestlets. Light orange leaf designs around the walls and a whiteand road side tea serpentine designed false ceiling have contributed to the elegantstalls. décor of the place, characterised by plush interiors. The concept Parag Desai, the Executive Director, Sales and Marketing ofhas high chances Wagh Bakri Tea Group said, “As tea is a healthy, fresh and aof succeeding as perfect companion and has been enjoyed by generations, teadespite the rising emergence of coffee drinking habit in India, lounge is an ideal place to unwind with like-minded people in atea is perhaps still the best companion for socialising and relaxed mood.” He further added, “Our main aim is to bringnetworking in India. Now, for the happening young generation back the leisure concept of enjoying a cup of golden brew in anand also for the not so happening, not so young generation, all amicable ambience.”roads in the capital would lead towards Pitampura, where one Wagh Bakri Tea Lounge is to be managed by the Delhi-can enjoy long and lingering adda sessions over warm cuppa. based hospitality services management company, named SouthNow Delhi tea aficionados have a new address to sip a wide Asian Hospitality Services Pvt. Ltd. The hospitality servicesrange of teas. management company is owned by Pravin Juneja. “We will The Wagh Bakri Tea Lounge, which is spread across 1200 sq. ensure the efficient running of the Wagh Bakri Tea Loungeft. brews a wide selection of 32 different types of Indian and and make this venture a stupendous success. This tea loungeinternational teas, including green tea, organic tea, and richly deserves it,” asserted Juneja.flavoured teas to name a few. Wagh Bakri Tea Lounge offers Here it deserves a mention that Wagh Bakri is the thirdbountiful range of hand- picked aromatic teas from the hills of largest packaged tea company in India, and the largest privatelyDarjeeling, Assam, Nilgiris, and Sikkim. The Indian selections held tea company in the country. The brand is a market leaderare complemented by the best of international teas from China, in the tea markets of Gujarat and Rajasthan, and also has majorSri Lanka and Kenya, which together envisages at giving an market share in Goa, MP and Maharashtra. With theunmatchable high tea experience in a cheerful and plush introduction of this lounge, it is expected that Delhites will allambience. The impressive range of teas is complemented by a also get familiar with this brand than ever before. ■34 Hammer Food & Beverage Business Review Oct-Nov ’11