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Short session for Hong Kong Start-Ups on 4 July 2011.

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  • “If you are an entrepreneur, you’ll need to sell yourself and your big idea to investors, potential partners and customers. If you are a geek, this is all the more challenging! In the next hour, you’ll learn a foolproof formula for crafting your elevator speech, have the opportunity to practise and get live feedback from everyone here and take home a few tips and techniques you may not have heard before.”
  • Not different from employees
  • Pitch!

    1. 1. pitch!<br />sellingyour business idea with charisma, confidence and credibility<br />Ruth Benny for SUMHK<br />4 July 2011<br />
    2. 2.
    3. 3. two elements:<br />what you say<br />how you say it<br />
    4. 4. is most communication non-verbal?<br />vocal<br />visual<br />Dr Albert Mehrabian 1967<br />
    5. 5. how you say it<br />Vocal<br />Pitch, pace & volume<br />Visual<br />Body language (+ podium)<br />Powerpoint<br />
    6. 6. vocal<br />natural<br />energetic<br />varied<br />
    7. 7. body language<br />gestures<br />facial expressions<br />podium protocol<br />dress/posture<br />powerpoint<br />visual<br />
    8. 8. what you say <br />Verbal (words)<br />simple<br />conversational<br />jargon-free<br />
    9. 9. Part One<br />introduce yourself & your big idea<br />(5 minutes)<br />
    10. 10. yourself & your big idea<br />What’s the big idea?<br />Who are you? <br />Why now?<br />What’s it all about?<br />
    11. 11. What’s the big idea?<br />‘Zap meals is an online meal order and delivery <br />service matching hungry customers with great <br />local food preparers.<br />We’re ebay for takeout orders’<br />From fake start up pitch by Dave McClure<br />
    12. 12. Makible’s big idea<br />Makible is changing the way products are made.<br />By connecting with online communities of <br />customers and working with them to create<br /> products that are not available in retail stores,<br />we will both help to improve our customer’s <br />lives as well as bring a change to how products <br />are created and sold.<br />51 words<br />
    13. 13. Makible’s big idea (smaller)<br />Makible changes the way products are made <br />and sold.<br />We connect with online communities of <br />customers and co-create products not yet <br />available in retail stores.<br />25 words<br />( - 26 words)<br />
    14. 14. cakedeals.com’s big idea<br />CakeDeals.com is a social purchasing management <br />platform. Partnering with some of the largest social <br />buying companies in Hong Kong and North America, it <br />aggregates the most popular group deals on the internet <br />and allows users to easily manage them. In Hong Kong, it <br />currently tracks deals offerred by uBuyiBuy (Groupon HK), <br />BeeCrazy, Gobuya, OpenRice, JOY Coupon, and many more.<br />Money doesnt buy you the thrill of saving money. CakeDeals is <br />dedicated to developing solutions to help the growing <br />fragmentation in the social buying market.<br />
    15. 15. track record of SUCCESSES<br />who are you?<br />
    16. 16. Three forces:<br />Financial<br />Social<br />Technological<br />why now?<br />
    17. 17. what’s it all about?<br />Idea Intro Pattern|GeoffMoore 1999<br />For [target customers]<br />who are dissatisfied with [current offerings in the <br />market]<br />[name of product/idea] is a [new idea/product <br />category]<br />that provides [key problem/solution features]<br />unlike [competing products]<br />[name of product/idea] is [describe key features]<br />
    18. 18. demos<br />
    19. 19. connect/get coaching<br />Ruth Benny<br />ruthbenny@gmail.com<br />@ruthbenny<br />@topschoolshk<br />