Social Media CC<br />
Facts & Figures<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
Targets<br /><ul><li>Communicate
Email > SurveyMonkey > Twitter > Jott
Collaboration
Chat > Wikipedia/eBay
Education
iTunes > Podcasts > Second Live > Blogs
Entertainment
Ads> Youtube > Gaming</li></li></ul><li>Strategy- reality<br />
Platforms<br />
Platforms<br />
Platforms<br /><ul><li>Networking andgroups
Pictures, events, Q&A …
Places!!
Pages
Followers
Fans
Socialbookmarking
I like
Share
Apps
Profiling</li></ul>facebook = market leader, community<br />
Platforms<br />
Platforms<br />
Platforms<br /><ul><li>Personal / brand / enterprise
Tweets
Tweeps = followers, fellow tweeters
Retweeting
Following = followers
Follow = to follow
Socialbookmarking
Tweetthis
Apps
Direct messaging
! 140 chars !</li></ul>twitter = sms, direct messaging<br />
Platforms<br />
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Competence Center Social Media @ SAGA

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Introduction to the people at Saga Consulting

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Competence Center Social Media @ SAGA

  1. 1. Social Media CC<br />
  2. 2. Facts & Figures<br />http://www.youtube.com/watch?v=lFZ0z5Fm-Ng<br />
  3. 3. Targets<br /><ul><li>Communicate
  4. 4. Email > SurveyMonkey > Twitter > Jott
  5. 5. Collaboration
  6. 6. Chat > Wikipedia/eBay
  7. 7. Education
  8. 8. iTunes > Podcasts > Second Live > Blogs
  9. 9. Entertainment
  10. 10. Ads> Youtube > Gaming</li></li></ul><li>Strategy- reality<br />
  11. 11. Platforms<br />
  12. 12. Platforms<br />
  13. 13. Platforms<br /><ul><li>Networking andgroups
  14. 14. Pictures, events, Q&A …
  15. 15. Places!!
  16. 16. Pages
  17. 17. Followers
  18. 18. Fans
  19. 19. Socialbookmarking
  20. 20. I like
  21. 21. Share
  22. 22. Apps
  23. 23. Profiling</li></ul>facebook = market leader, community<br />
  24. 24. Platforms<br />
  25. 25. Platforms<br />
  26. 26. Platforms<br /><ul><li>Personal / brand / enterprise
  27. 27. Tweets
  28. 28. Tweeps = followers, fellow tweeters
  29. 29. Retweeting
  30. 30. Following = followers
  31. 31. Follow = to follow
  32. 32. Socialbookmarking
  33. 33. Tweetthis
  34. 34. Apps
  35. 35. Direct messaging
  36. 36. ! 140 chars !</li></ul>twitter = sms, direct messaging<br />
  37. 37. Platforms<br />
  38. 38. Platforms<br />
  39. 39. Platforms<br /><ul><li>Personal > profile
  40. 40. Groups > join, forum
  41. 41. Company > company page
  42. 42. CV
  43. 43. Link with apps
  44. 44. Messaging
  45. 45. Connections
  46. 46. Amazon, TripIt, …
  47. 47. Based upon CRM</li></ul>linkedin = contacts<br />
  48. 48. Platforms<br />
  49. 49. Platforms<br />
  50. 50. Platforms<br />
  51. 51. Platforms<br /><ul><li>Company vs Personal
  52. 52. Followers and follow
  53. 53. Presentations
  54. 54. Social bookmarking
  55. 55. Share
  56. 56. Download, embed, link, …
  57. 57. Also look at Prezi.com!</li></ul>Slideshare = share knowledge<br />
  58. 58. Platforms<br />
  59. 59. Platforms<br />
  60. 60. Platforms<br />
  61. 61. Platforms<br />
  62. 62. Platforms<br />+30k a day<br />+110k users, 90b dollars<br />+3400%, +400M checkins<br />
  63. 63. Marketing<br /><ul><li>Client behaviour
  64. 64. Learnhow he makeschoices, what he saysandthinks
  65. 65. Feedback
  66. 66. Askforsuggestionsandopinions – crowd-sourcing
  67. 67. Ideas
  68. 68. Search for new channels, ooportunitiesand projects
  69. 69. Advertising
  70. 70. Free WOM, promotion
  71. 71. Experience
  72. 72. Tobeacknowledged as an expert</li></ul>How to start?<br />
  73. 73. NOT!<br /><ul><li>Somegoodreasonsfor NOT startingwithSocial Media:
  74. 74. Everybodyusesit
  75. 75. My boss tells me to
  76. 76. It’s free
  77. 77. It’s hip and trendy
  78. 78. It’s a greatidea, as is</li></li></ul><li>Math<br /><ul><li>Last year70% traditional media budget, 30% new media > thisyearto80% new media budget
  79. 79. 1 miljard dollar forWeb2.0-tools
  80. 80. 56% community members login once a day
  81. 81. cost/interaction= av. 8 euro via callcenter - 0,17 euro self-service
  82. 82. members of community spend54% more
  83. 83. facebook: 2.899.300, netlog: 2.963.534 (NL), linkedIn: 500.226
  84. 84. Twitter: +/- 59.000, +2%
  85. 85. flickr geotagBE: 5.230.150 +41%
  86. 86. Youtube: 226.700(belgium, belgië, belgique)</li></li></ul><li>Not just like that!<br /><ul><li>Rules – goodtoknow:
  87. 87. It’s long term
  88. 88. Observebeforeinteract
  89. 89. 6 monthsneeded
  90. 90. Provide the way-out</li></li></ul><li>Strategy<br /><ul><li>Watch!
  91. 91. Explorer blogs, forums … foryourself
  92. 92. Askyour target group
  93. 93. Listen well
  94. 94. Createyourownidentity
  95. 95. Make a lot of accounts
  96. 96. Respect your targets
  97. 97. Be a sports anddiplomat
  98. 98. Stayfocused
  99. 99. Promoteyourselfandyour products
  100. 100. Seekyour targets</li></li></ul><li>That’s the way...<br /><ul><li>Create a strategy (company)
  101. 101. Be honest
  102. 102. Be devoted
  103. 103. Be clear
  104. 104. Tell yourown story
  105. 105. Don’tuse robots or externals
  106. 106. Be yourself</li></li></ul><li>Conclusion<br />
  107. 107. Examples<br />http://twitter.com/telenet<br />
  108. 108. Examples<br />http://www.youtube.com/watch?v=9qrzeYV2zZU<br />
  109. 109. Examples<br />http://www.facebook.com/KLM<br />
  110. 110. Examples<br />http://www.facebook.com/frietjes<br />
  111. 111. Good cases<br />34<br />anaXis<br />
  112. 112. What’s next?<br />
  113. 113. What’s next?<br />Gamification<br /><ul><li>Status
  114. 114. Access
  115. 115. Power
  116. 116. Stuff</li></li></ul><li>Virtual money?<br />
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