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Swot Analysis[1]

Swot Analysis[1]






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    Swot Analysis[1] Swot Analysis[1] Presentation Transcript

    • S.W.O.T. ANALYSIS Presented By : Amey Tadpatrikar PG-06-112 Mythili Venugopal PG-06-88 Darshan Kulkarni PG-06-84
    • Introduction
      • It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.
      • S trengths
      • W eakness
      • O pportunities
      • T hreats
      It stands for…
    • S.W.O.T Matrix Internal Analysis Strengths Weaknesses External Analysis Opportunities Threats
    • Strengths
      • What advantages does the company have?
      • What makes company standout from its competitors?
      • What positive aspects does the company enjoy in the current environment ?
    • Weaknesses
      • Which areas are causing concerns?
      • Which issues can be avoided?
      • Company’s reputation among its customers.
    • Opportunities
      • How can the company be more innovative ?
      • Which are the new markets or consumers that can be tapped ?
      • Which area has the company not ventured into ?
      • What are the upcoming trends that are catching up in the market ?
    • Threats
      • Are there any new competitors emerging in the industry ?
      • What are the issues that threatens the company’s position ?
      • Is there any significant change(s) in the industry of operation ?
    • Case study
      • Tata Motors is one of the largest companies within the Tata Group with a portfolio that covers Trucks, Buses, Utility Vehicles & Passenger Cars.
      • The company is engaged in engineering & automotive solutions, construction equipments and many others.
      • The recent acquisitions include Daewoo Commercial Vehicles Company & 21% stake in Hispano Correcera, a Spanish bus & coach manufacturer.
      • Threats
      • Maruti 800 is an established benchmark.
      • Safety & reliability issues.
      • Competition from second hand cars & Maruti.
      • Opportunities
      • Largest aspiring middle class.
      • Huge unexploited market.
      • Prospective buyers from the two-wheeler segment.
      • Weaknesses
      • Lack of Competence
      • Lack of reliable technology.
      • Strengths
      • Goodwill of TATA brand.
      • Own Steel Plants.
      • Existing dealers & Service Networks.
      • Large shareholder base for capital needs.
      SWOT for TATA’s 1 Lac car project
    • Conclusion:
      • SWOT emerges as a powerful tool for matching the firm’s resources and capabilities to the competitive environment.
    • Thank You