Swot Analysis[1]

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  • 1. S.W.O.T. ANALYSIS Presented By : Amey Tadpatrikar PG-06-112 Mythili Venugopal PG-06-88 Darshan Kulkarni PG-06-84
  • 2. Introduction
    • It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.
  • 3.
    • S trengths
    • W eakness
    • O pportunities
    • T hreats
    It stands for…
  • 4. S.W.O.T Matrix Internal Analysis Strengths Weaknesses External Analysis Opportunities Threats
  • 5. Strengths
    • What advantages does the company have?
    • What makes company standout from its competitors?
    • What positive aspects does the company enjoy in the current environment ?
  • 6. Weaknesses
    • Which areas are causing concerns?
    • Which issues can be avoided?
    • Company’s reputation among its customers.
  • 7. Opportunities
    • How can the company be more innovative ?
    • Which are the new markets or consumers that can be tapped ?
    • Which area has the company not ventured into ?
    • What are the upcoming trends that are catching up in the market ?
  • 8. Threats
    • Are there any new competitors emerging in the industry ?
    • What are the issues that threatens the company’s position ?
    • Is there any significant change(s) in the industry of operation ?
  • 9. Case study
    • Tata Motors is one of the largest companies within the Tata Group with a portfolio that covers Trucks, Buses, Utility Vehicles & Passenger Cars.
    • The company is engaged in engineering & automotive solutions, construction equipments and many others.
    • The recent acquisitions include Daewoo Commercial Vehicles Company & 21% stake in Hispano Correcera, a Spanish bus & coach manufacturer.
  • 10.
    • Threats
    • Maruti 800 is an established benchmark.
    • Safety & reliability issues.
    • Competition from second hand cars & Maruti.
    • Opportunities
    • Largest aspiring middle class.
    • Huge unexploited market.
    • Prospective buyers from the two-wheeler segment.
    • Weaknesses
    • Lack of Competence
    • Lack of reliable technology.
    • Strengths
    • Goodwill of TATA brand.
    • Own Steel Plants.
    • Existing dealers & Service Networks.
    • Large shareholder base for capital needs.
    SWOT for TATA’s 1 Lac car project
  • 11. Conclusion:
    • SWOT emerges as a powerful tool for matching the firm’s resources and capabilities to the competitive environment.
  • 12. Thank You