S.W.O.T. ANALYSIS Presented By : Amey Tadpatrikar PG-06-112 Mythili Venugopal PG-06-88 Darshan Kulkarni PG-06-84

Introduction It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.

It is a useful analysis that takes into consideration not only your own business but your competitors’ activities and current industry happenings as well.

S trengths W eakness O pportunities T hreats It stands for…

S trengths

W eakness

O pportunities

T hreats

S.W.O.T Matrix Internal Analysis Strengths Weaknesses External Analysis Opportunities Threats

Strengths What advantages does the company have? What makes company standout from its competitors? What positive aspects does the company enjoy in the current environment ?

What advantages does the company have?

What makes company standout from its competitors?

What positive aspects does the company enjoy in the current environment ?

Weaknesses Which areas are causing concerns? Which issues can be avoided? Company’s reputation among its customers.

Which areas are causing concerns?

Which issues can be avoided?

Company’s reputation among its customers.

Opportunities How can the company be more innovative ? Which are the new markets or consumers that can be tapped ? Which area has the company not ventured into ? What are the upcoming trends that are catching up in the market ?

How can the company be more innovative ?

Which are the new markets or consumers that can be tapped ?

Which area has the company not ventured into ?

What are the upcoming trends that are catching up in the market ?

Threats Are there any new competitors emerging in the industry ? What are the issues that threatens the company’s position ? Is there any significant change(s) in the industry of operation ?

Are there any new competitors emerging in the industry ?

What are the issues that threatens the company’s position ?

Is there any significant change(s) in the industry of operation ?

Case study Tata Motors is one of the largest companies within the Tata Group with a portfolio that covers Trucks, Buses, Utility Vehicles & Passenger Cars. The company is engaged in engineering & automotive solutions, construction equipments and many others. The recent acquisitions include Daewoo Commercial Vehicles Company & 21% stake in Hispano Correcera, a Spanish bus & coach manufacturer.

Tata Motors is one of the largest companies within the Tata Group with a portfolio that covers Trucks, Buses, Utility Vehicles & Passenger Cars.

The company is engaged in engineering & automotive solutions, construction equipments and many others.

The recent acquisitions include Daewoo Commercial Vehicles Company & 21% stake in Hispano Correcera, a Spanish bus & coach manufacturer.

Threats Maruti 800 is an established benchmark. Safety & reliability issues. Competition from second hand cars & Maruti. Opportunities Largest aspiring middle class. Huge unexploited market. Prospective buyers from the two-wheeler segment. Weaknesses Lack of Competence Lack of reliable technology. Strengths Goodwill of TATA brand. Own Steel Plants. Existing dealers & Service Networks. Large shareholder base for capital needs. SWOT for TATA’s 1 Lac car project

Threats

Maruti 800 is an established benchmark.

Safety & reliability issues.

Competition from second hand cars & Maruti.

Opportunities

Largest aspiring middle class.

Huge unexploited market.

Prospective buyers from the two-wheeler segment.

Weaknesses

Lack of Competence

Lack of reliable technology.

Strengths

Goodwill of TATA brand.

Own Steel Plants.

Existing dealers & Service Networks.

Large shareholder base for capital needs.

Conclusion: SWOT emerges as a powerful tool for matching the firm’s resources and capabilities to the competitive environment.

SWOT emerges as a powerful tool for matching the firm’s resources and capabilities to the competitive environment.

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