Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category.
Positioning : Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values.
Customer Profile: Shoppers’ Stop’s core customers represent a strong SEC A skew.
They fall between the age group of 16 years to 35 years.
The majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.150000.
A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.
Range of merchandise :The stores offer a complete range of apparel and lifestyle accessories for the entire family.
Apparel brands like:
Color Plus, Arrow,
Cosmetic brands like:
Le Teint Ricci
Private Brands Like:
Vettorio Fratini and
Brand Report Card 3 8 Monitoring 3 10 Support 4 9 Brand Management 3 2 7 Integrated marketing activity 3 4 Portfolio 2 2 5 Brand consistent 4 2 Positioning 3 6 Value 1 2 3 Relevance 4 4 1 Delivering customer's desires Priorities for improvements based on C2 & C3 Performance of your brand on (1-5) scale Rate these elements in order of importance for your brand (1-10) Attribute
1 st Relevance: Need to be innovative and appealing.
2nd Brand Consistent: No standard product available.
3rd Integrated marketing activity: No proper communication with non card holders.
4 th Delivering customer's desires: After sale services