Varsha Rana PG-06-095 Vishal Wadekar PG-06-119 BRAND REPORTERS

Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category. Positioning : Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values. Customer Profile: Shoppers’ Stop’s core customers represent a strong SEC A skew. They fall between the age group of 16 years to 35 years. The majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.150000. A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.

Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category.

Positioning : Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values.

Customer Profile: Shoppers’ Stop’s core customers represent a strong SEC A skew.

They fall between the age group of 16 years to 35 years.

The majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.150000.

A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to.

Range of merchandise :The stores offer a complete range of apparel and lifestyle accessories for the entire family. Apparel brands like: Provogue, Color Plus, Arrow, Levi’s, Scullers, Zodiac Cosmetic brands like: Lakme, Chambor, Le Teint Ricci Private Brands Like: Stop, Life, Kashish, Vettorio Fratini and DIY Portfolio

Range of merchandise :The stores offer a complete range of apparel and lifestyle accessories for the entire family.

Apparel brands like:

Provogue,

Color Plus, Arrow,

Levi’s,

Scullers,

Zodiac

Cosmetic brands like:

Lakme,

Chambor,

Le Teint Ricci

Private Brands Like:

Stop,

Life,

Kashish,

Vettorio Fratini and

DIY

Brand Report Card 3 8 Monitoring 3 10 Support 4 9 Brand Management 3 2 7 Integrated marketing activity 3 4 Portfolio 2 2 5 Brand consistent 4 2 Positioning 3 6 Value 1 2 3 Relevance 4 4 1 Delivering customer's desires Priorities for improvements based on C2 & C3 Performance of your brand on (1-5) scale Rate these elements in order of importance for your brand (1-10) Attribute

1 st Relevance: Need to be innovative and appealing. 2nd Brand Consistent: No standard product available. 3rd Integrated marketing activity: No proper communication with non card holders. 4 th Delivering customer's desires: After sale services Priorities for Improvement

1 st Relevance: Need to be innovative and appealing.

2nd Brand Consistent: No standard product available.

3rd Integrated marketing activity: No proper communication with non card holders.

4 th Delivering customer's desires: After sale services

Special Thanks to Hetal Shah Customer care associates & Unit Marketing Andheri Branch Kajaal Desai Customer care associates & Unit Marketing Malad Branch

Special Thanks to

Hetal Shah

Customer care associates & Unit Marketing

Andheri Branch

Kajaal Desai

Customer care associates & Unit Marketing

Malad Branch

Thank You

Thank You