Shoppers Stop

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Shoppers Stop

  1. 1. Varsha Rana PG-06-095 Vishal Wadekar PG-06-119 BRAND REPORTERS
  2. 2. <ul><li>Vision: To be a Global Retailer in India and Maintain No.1 position in the Indian Market in the Department Store Category. </li></ul><ul><li>Positioning : Shoppers’ Stop is positioned as a family store delivering a complete shopping experience defined by its mission, vision and values. </li></ul><ul><li>Customer Profile: Shoppers’ Stop’s core customers represent a strong SEC A skew. </li></ul><ul><li>They fall between the age group of 16 years to 35 years. </li></ul><ul><li>The majority of them being families and young couples with a monthly household income above Rs. 20000 and an annual spend of Rs.150000. </li></ul><ul><li>A large number of Non - Resident Indians visit the shop for ethnic clothes in the international environment they are accustomed to. </li></ul>
  3. 3. <ul><li>Range of merchandise :The stores offer a complete range of apparel and lifestyle accessories for the entire family. </li></ul><ul><li>Apparel brands like: </li></ul><ul><li>Provogue, </li></ul><ul><li>Color Plus, Arrow, </li></ul><ul><li>Levi’s, </li></ul><ul><li>Scullers, </li></ul><ul><li>Zodiac </li></ul><ul><li>Cosmetic brands like: </li></ul><ul><li>Lakme, </li></ul><ul><li>Chambor, </li></ul><ul><li>Le Teint Ricci </li></ul><ul><li>Private Brands Like: </li></ul><ul><li>Stop, </li></ul><ul><li>Life, </li></ul><ul><li>Kashish, </li></ul><ul><li>Vettorio Fratini and </li></ul><ul><li>DIY </li></ul>Portfolio
  4. 4. Brand Report Card 3 8 Monitoring 3 10 Support 4 9 Brand Management 3 2 7 Integrated marketing activity 3 4 Portfolio 2 2 5 Brand consistent 4 2 Positioning 3 6 Value 1 2 3 Relevance 4 4 1 Delivering customer's desires Priorities for improvements based on C2 & C3 Performance of your brand on (1-5) scale Rate these elements in order of importance for your brand (1-10) Attribute
  5. 5. <ul><li>1 st Relevance: Need to be innovative and appealing. </li></ul><ul><li>2nd Brand Consistent: No standard product available. </li></ul><ul><li>3rd Integrated marketing activity: No proper communication with non card holders. </li></ul><ul><li>4 th Delivering customer's desires: After sale services </li></ul>Priorities for Improvement
  6. 6. <ul><li>Special Thanks to </li></ul><ul><li>Hetal Shah </li></ul><ul><li>Customer care associates & Unit Marketing </li></ul><ul><li>Andheri Branch </li></ul><ul><li>Kajaal Desai </li></ul><ul><li>Customer care associates & Unit Marketing </li></ul><ul><li>Malad Branch </li></ul>
  7. 7. <ul><li>Thank You </li></ul>

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