Kit Kat

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  • + usman007 usman007 7 months ago
    googd baby keep enjoying it................... yyyahoooooooooooooooooooooo........
  • + guest23de23 guest23de23 9 months ago
    i alwas love kit kat and i alwas will FORVER.its my favorite chocolate.
    KIT KAT RULES!!!!!!!!!!!!!
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Kit Kat - Presentation Transcript

  1. KitKat Presentation Sanket Salvi PG-06-098 Kedar Sane PG-06-099 Nirav Sangoi PG-06-101 Shyam Sawant PG-06-104
  2. history
    • The traditional four finger version of this chocolate bar was launched in September 1935 in the UK as Rowntree's Chocolate Crisp.
    • The two finger version was launched May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and subsequently just Kit Kat after World War II.
    • During the war, KitKat was portrayed as a valuable wartime food and advertising described the brand as “What active people need.
    • In the UK, Kit Kat is the number one brand both as a confectionery item and as a biscuit. In both the US and Canada, the Kit Kat is extremely popular as one of the top ten candy bar brands.
    • The Kit Kat has been manufactured in a number of localised versions for overseas markets such as Canada, Germany, Japan, and Australia. Kit Kat bars available in the United States are manufactured under license by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree.
    • 1931- The KIT KAT wafer bar is introduced
    • 1935 - Launched in London as Rowntree's Chocolate Crisp
    • 1937 - Christened as Kit Kat
    • 1939 - Positioning during Second World War
    • 1945 - Blue Wrapper
    • 1950 - Two-finger Kit Kat
    • 1951 - First Poster
    • 1957 - First time on T.V with the theme
    • 1963 - First Kit Kat family pack
    • 1969 - First color T.V advertisement
    • 1973 - New bright red and white wrapper
    • 1993 - Modifications in wrapper
    • 1999 - Single finger Kit Kat Chunky & King Size Pack
    • 2001 - Plastic foil wrapper
    • 2000 - The KIT KAT BIG KAT wafer bar is introduced
    • 2002 - KIT KAT Limited Edition White Chocolate and Dark Chocolate wafer bars
    • are introduced
    • 2003 - KIT KAT expands its limited edition line to include mint and orange flavors
    • 2004 - KIT KAT BIG KAT Limited Edition White Chocolate and KIT KAT Triple
    • Chocolate wafer bars are introduced
    • 2004 - The KIT KAT White Chocolate wafer bar is made into a year round product
  3. BRAND POSITIONING???
    • ‘ HAVE A BREAK HAVE A KIT KAT’
    • A good refreshing chocolate snack
    • The “Customerization” of the brand
    • To increase width of consumption by entering the Customer’s mind-space
    • Make KIT KAT part of customs and mores
    • For Infrequent users
    • Position KIT KAT as the snacks meant for everyone
    • Creative Idea
    • You don’t need any special reason to eat KIT KAT
  4. PACKAGING
    • Kit Kat colours represent:
    • White – purity
    • Red – to attract shelf space
    • Silver – premium
    • Butter paper – crispy / does not become stale
    • New KitKat Chunky was launched
  5. CHUNKY
    • ChunKy was officially launched in May 2003 but no consumer communication begun until early September. There were two primary reasons for such a delay: for one thing, time was needed to build the distribution and make sure that when the communication began the product was widely available .
    • In 2005, sold 73 million KitKat Chunkys (on average 2,00,000 each day!).
  6. WHAT IS CHUNKY ALL ABOUT ?
    • Snack and chocolate
    • Mouthfullness
    • More milk….. Less chocolate…..
  7. MOA ?
    • Impulse snacking is an Habit for teens / youth
    • Attitude and disposable income changes are favorable to impulse foods
    • Current low penetration of Chocolates
    • Large youth population, is the dominant chocolate consuming segment
    • Child and gifting segments expected to grow at faster rate
  8. Thank You

+ Vishal WadekarVishal Wadekar, 2 years ago

custom

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