Ge Final[1]
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Ge Final[1] Ge Final[1] Presentation Transcript

  • Presentation on General Electric (GE) Matrix By Romi Patel 44 Monali Shah 51 Nidhi Sahu 57
  • Roadmap For The Presentation ROADMAP STRATEGIC PLANNING BCG & GE MATRIX ABOUT GE CLASSIFICATION STRATEGIES BCG v/s GE CASE STUDY
    • It is the management task concerned with the growth and future of business enterprise.
    • It provides the route map for the firm and helps to take decision in the future with a greater awareness
    Strategic Planning
  • BCG & GE Matrix Market Attractiveness Business Strength Market Growth Relative Position (Market Share)
    • Developed by McKinsey & Company in 1970’s.
    • GE is a model to perform business portfolio analysis on the SBU’s.
    • GE is rated in terms of ‘ Market Attractiveness & Business Strength ’
    • It is an Enlarged & Sophisticated version of BCG.
    About GE Matrix
  • Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
    • Annual market growth rate
    • Overall market size
    • Historical profit margin
    • Current size of market
    • Market structure
    • Market rivalry
    • Demand variability
    • Global opportunities
    Market Attractiveness
    • Current market share
    • Brand image
    • Brand equity
    • Production capacity
    • Corporate image
    • Profit margins relative to competitors
    • R & D performance
    • Managerial personal
    • Promotional effectiveness
    Business Strength
  • Strategies
    • Invest to Build
      • Challenge for leadership
      • Build selectively on strength
    • Protect Position
      • Invest to grow
      • Effort on maintaining strength
    • Build Selectively
      • Invest in most attractive segment
      • Build up ability to counter competition
      • Emphasize profitability by raising productivity
  • Strategies
    • Protect & Refocus
      • Manage for current earning
      • Defend strength
    • Selectivity for Earning
      • Protect existing program
      • Investments in profitable segments
    • Build Selectively
      • Specialize around limited strength
      • Seek ways to overcome weaknesses
      • Withdraw if indication of sustainable
      • growth are lacking
  • Strategies
    • Manage for Earnings
      • Protect position in profitable segment
      • Upgrade product line
      • Minimize investment
    • Limited Expansion for Harvest
      • Look for ways to expand
      • without high risk
    • Harvest
      • Sell at time that will maximize cash value
      • Cut fixed costs and avoid investment
      • meanwhile
  • Factors Underlying Market Attractiveness 2.75 1.0 Total 0.5 2.5 0.20 Technological requirements 0.25 2.5 0.10 Competitive intensity 0.45 3 0.15 Profitability 0.6 3 0.20 Annual Market growth rate 0.45 3 0.15 Overall market size 0.5 2.5 0.20 Resource availability Value = (Weight * Rating) Rating (1 –5) Weight Factors
  • Factors Underlying Market Strength 0.45 4.5 0.10 Product quality 0.45 3 0.15 R&D Performance 3.75 1.0 Total 0.45 4.5 0.10 Distribution capacity 0.45 3 0.15 Pricing 0.45 3 0.15 Sales force 0.40 4 0.10 Brand Image 0.35 3.5 0.10 New product development 0.75 5 0.15 Market share Value = (Weight * Rating) Rating (1 –5) Weight Factors
  • Classification Market Attractiveness Strong Medium Weak Low Medium High Business Strength 5.00 1.00 2.33 3.67 5.00 3.67 2.33
  • Case Study
  • Overview Business Strengths Market Attractiveness Low High Low High Attractive Moderate Attractive Unattractive
  • Case Study of TATA
    • TATA
      • IT (Information Technology) : TCS
      • Consumer Durable : Automobiles, Titan etc.
      • Textiles : Tata Fabrics, West Sides etc
  • GE Matrix For TATA Business Strengths Market Attractiveness Low High Low High IT Consumer Durables Textiles
  • BCG v/s GE Market Attractiveness Market strength 9 cell Multi Business Units Secondary tools Market Growth Multi Products Primary tools 4 cell Market share GE BCG
    • Corporate Strategies - Bani Banerjee
    • Marketing Management - Philip Kotler
    • Strategic Planning - V S Ramaswamy
    Bibliography
  • BEGINING