Roadmap Entrepreneur Characteristics The industry to choose Why and how Industry Analysis Conclusion
Definition
According to Webster's dictionary, an entrepreneur is one who organizes, manages, and assumes the risks of a business or enterprise. Entrepreneurs live in the future. They have creative personalities, are innovative, and thrive on change. ( Dharma Productions )
An Entrepreneurs is a person who have a talent for seeing opportunities and the abilities to develop those opportunities into profit-making businesses.( Kishore Biyani )
An entrepreneur is a person of very high aptitude who pioneers change, possessing Characteristics found in only a Very Small Fraction of the population. ( Chairmen of UB Groups – Vijay Mallaya )
Traits of an Entrepreneur
Ability to Direct.
Self Confidence.
Sense of Urgency.
Comprehensive Awareness.
Realistic Outlook.
Low Need for Status.
Emotional Stability.
Attraction to Challenges.
Describing with Numbers.
Conceptual Ability.
Successful Entrepreneur
Dhirubhai Ambani (1933-2002), founder of Reliance Industries
Sunil Mittal (1957- ), chairman and managing director of Bharti Enterprises
Jamsetji Tata (1839-1904), pioneering Indian industrialist, founder of the Tata Group of companies
Sabeer Bhatia (1968- ), co-founder of Hotmail
N. R. Narayana Murthy (1946- ), co-founder of Infosys Technologies
Vijay Mallya (1955- ), chairman of the United Breweries Group and Kingfisher Airlines
Reasons to become Entrepreneur
I've always wanted to do this
For a higher purpose
Because it's very creative
For the sheer challenge of it
For the creation of wealth
For the independence
Because I am crazy
Because it's cool
Because there's nothing else I'd rather be doing
Because I'm inspired
??????? Want to be a entrepreneur . But which sector to enter.
Welcome to the world of Cosmetics
Brief of cosmetic Industry
The overall size of India's colour cosmetics market is Rs 250 crore, as per industry estimates.
Annual Growth Rate of 20 %
Reason for awareness in Cosmetic industry.
More and more women and men taking greater interest in personal grooming.
Increasing disposable incomes,
Changing life styles,
Influence of satellite television and
Greater product choice and availability.
Opening up of the market to foreign companies.
How to become a entrepreneur in cosmetic industry ?????????
Become a Entrepreneur by taking a Franchisee!!!!!!!!!!!!!
But which Brand to choose from hundred brands ????????
Best Brand is ?????
But why Lakme
LAKME
Lakmé is an Indian brand of cosmetics, owned by Unilever. Lakme started as a 100% subsidiary of Tata Group.
It was named after the French opera Lakme.
At the time of its establishment,30 years ago Indian cosmetic industry was rather nascent, and there was a very small market base.
Simone Tata joined the company as director, and went on to become its chairman.
When Tata's saw a bigger growth potential in the retail market, and greater competition from global companies in cosmetics, they entered into a 50-50 joint venture with Hindustan Lever Limited (the Indian subsidiary of Unilever) in 1995 to form Lakme Lever.
In 1998 Tata sold of there stakes in Lakmé Lever to to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside.
About Lakme as a Franchise
Name : Lakme
Registered Name : Lakme lever, a subsidiary of Hindustan Lever Limit
Company description : Lakme Beauty Salons offer a full range of the latest beauty and grooming services.
Founded : 1973
Number of India Outlets : 90
Premises Required : 800 sq ft
Employees : 12 per salon
Consumer Range : Pan India
Estimated Total Cost : RS 25 lacs - RS 30 lacs
location: Malls, Hotels, Supermarkets
Term of Agreement : 5 years
Qualifications Required (If any) : N.a.
Franchisee Fee : Varies from city to city
Contributions : Royalty: 15 %
Training : Salon start-up training and ongoing training provided
Services Offered
HAIR CARE
Advanced and professional services to transform your hair. Go get a completely different you.
Haircuts
Colouring
Rebonding
SKIN CARE
Lakme expertise weaves its magic on your skin with a bouquet of specialised services customised to your skin type.
Clean-up
CleansingSkinspa
Facial Happy Glow
FacialSunsafe Facial.
Continued
HAND AND FEET CARE
Give your hands and feet the pampering they deserve with our unique and indulging services.
French PedicureAroma Manicure &
Manicure & PedicurePeppermint Manicure
Happy Touch Hand & Foot facial
BRIDAL SERVICES
Specially designed bouquet of services to make you the beauty you've always wanted to be.
Bridal Packages
Bridal Hair do
Bridal Makeup
Reception Makeup
The customer Analysis Upper middle Class Social class Graduate , post Graduate Education Female Sex Insignificant Religion 3,00,000/- PA Income Working Class Occupation
Pricing. Prices of competitors products ( example taken of a Lipstick ) 95 Rs. 219/- Rs.109/- Price Revlon Maybelline Lame Brand
With the launch of Orchid in 2000 Lakme has an 84 per cent share of the premium end of the colour cosmetics market followed by Maybellen.''
If you are like this , come and be a part of Lakme Family.
She is the kind of woman who loves life
She is positive in her attitude towards life
She is well groomed
She is very quality conscious
She is looking for variety more than anything else
She knows what she wants in life and knows she will get it eventually
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