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Agenda
   Introductions
                                Wade Burgess
   LinkedIn Overview
                              ...
LinkedIn Overview
LinkedIn is the world’s most
powerful business network
   Built upon trusted professional
    relations...
Company Overview
LinkedIn Corporation
   Founded in 2003,
    HQ: Mountain View, CA
   Offices in San Francisco,
    New...
LinkedIn Network Statistics
Network Membership & Reach                                  Latin America
                    ...
LinkedIn Network Statistics (cont’d.)
Top 5 U.S. Metro Regions           Top 10 Industries on LinkedIn
                   ...
How Professionals Use LinkedIn
LinkedIn helps you exchange
knowledge, ideas, and
opportunities with your trusted
business ...
Resources for Professionals
The most cost-effective way to
find, attract and hire the world’s
best talent.
Harness the Power of the LinkedIn Network
The world’s largest and fastest growing               Highly qualified, accurate...
Introducing the
          LinkedIn® Talent Advantage™
Gain unparalleled access to the world’s
best talent pool with the re...
LinkedIn Talent Advantage
           Product Family




Find and engage    Attract the best      Fill urgent           Dev...
The Advantage for
   Corporate Staffing Teams




Top passive     Great cost-     Faster time
talent          effectivenes...
Leverage Unique and Precise Targeting

1. Members Self-Publish and
   Update their Profile Data

2. Profile Data is Analyz...
Find and engage the best passive
candidates with unparalleled
search, communication and
collaboration tools.
More qualified leads.
          More interviews. Faster hires.

Work collaboratively to identify and reach
hard-to-find to...
Unparalleled Search
   Expanded search results deliver the
    most complete and relevant list of
    candidates names al...
Direct Access to Candidates
   InMail® lets you reach
    candidates directly, in a
    trusted environment
   Each user...
Productivity Tools
          Save You Time
    Use the Clipboard to quickly

    capture candidate information
    Save 1...
Exclusive Collaboration Tools
    Prevent duplication of effort

         Shared project folders
     
         Saved se...
Premium Account Management &
          Customized Training
    Dedicated account manager

    and expert trainers work cl...
The Advantage of Using
    LinkedIn Recruiter




                     Reduce 3rd       Collaborate
Identify & contact
   ...
The Advantage of LinkedIn Recruiter vs.
           Premium Business Accounts
Unrestricted Search                       Exc...
Experience the Recruiter Demo
Attract the best candidates with
precise matching and effective viral
distribution of job postings
Find the right talent for every job

Find stronger candidates and save time
as you fill positions faster. Your job
posting...
Automated Talent Matching
   Accurate and well-qualified
    profile data targets jobs to the
    right professionals

 ...
Unique Experience for Job Seekers

   Candidates see how they are
    connected to the company,
    recruiter, or hiring ...
Powerful Distribution
          and Referral Hiring
   Network connections enable
    effective referral hiring and
    ―...
LinkedIn® Recruiter™ Integration
    Refresh and rotate job postings

    as needed
    Efficiently post and manage

   ...
The Advantage of
    LinkedIn Jobs Network




Precise
                                     Candidates
targeting to    Vir...
Fill urgent positions fast with highly
targeted direct InMail® campaigns
Direct contact. Direct reaction. Direct results.

Identify and reach many highly qualified
candidates whose profiles best ...
Targeted, Relevant Contact
   Your subject line appears on
    the candidates’ LinkedIn home
    page for maximum visibil...
Convenient and Relevant to Candidates
   InMail links to a landing page
    matching your message to the
    candidates’ ...
Talent Direct Case Studies

Objective      Industry     Subject Line                      Call-to-Action    Open Rate

   ...
The Advantage of
    LinkedIn Talent Direct




Target many                           Staff up
                   Efficien...
Develop your employer brand
on LinkedIn with dynamic,
viewer-aware content
Tailor Custom Messages to
          Specific Audiences

Present multiple, targeted content
modules on your Company Profile...
Relevant, Engaging
          Experiences for Candidates
   Your LinkedIn Custom
    Company Profile displays
    content ...
Various Modules to Differentiate Your Brand
   Recruitment messaging appeals
    to candidates on a personal level   Recr...
The Advantage of
    LinkedIn Custom Company Profiles




Tailor messages   Make your         Uniquely
to groups of      c...
Position your company as an
employer of choice to high
value professionals
Raise awareness. Get better leads.
           Land prized recruits.

Accurate, user-generated profile data
enables highly ...
Expose Your Company
          To Relative Candidates
   Unmatched reach gives your
    employer brand exposure to
    the...
Improve Candidate
          Perception of Your Brand
   Increase company / brand
    awareness and image in the
    minds...
The Advantage of
    LinkedIn Employer Advertising




                                    Build brand
Target             ...
LinkedIn Corporate Solutions Customers
What Our Customers Are Saying
―Today we outsource less than 1% of our jobs to agencies. It’s radically
impacted cost savin...
Linkedin Talent Advantage Mar09
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Linkedin Talent Advantage Mar09

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Transcript of "Linkedin Talent Advantage Mar09"

  1. 1. Agenda  Introductions Wade Burgess  LinkedIn Overview Director of Sales Central Region  LinkedIn Talent Advantage Chicago| Internet  Solutions for Staffing Public Profile: Departments http://www.linkedin.com/in/wburgess Connections: 584 Recommendations: 19  Product Specifics Email: wburgess@linkedin.com  Q&A Phone: 402-541-3639
  2. 2. LinkedIn Overview LinkedIn is the world’s most powerful business network  Built upon trusted professional relationships & connections  Business-focused  Provides access to people, jobs & opportunities  Helps professionals be more productive
  3. 3. Company Overview LinkedIn Corporation  Founded in 2003, HQ: Mountain View, CA  Offices in San Francisco, New York, Chicago, Omaha, London  325+ employees Business Solutions Premium Memberships  Talent Acquisition  Market Research  Advertising 
  4. 4. LinkedIn Network Statistics Network Membership & Reach Latin America Europe 3%  Over 38 million professionals* 24% ~2 million members join  per month Roughly 1 new sign-up  Asia per second 8%  200 countries Africa  English, Spanish, French 1% and now German! Middle East  150 industries 1%  Members from all five hundred Oceania 2% of the Fortune 500 North America Other 61% 0% *As of January, 2009
  5. 5. LinkedIn Network Statistics (cont’d.) Top 5 U.S. Metro Regions Top 10 Industries on LinkedIn (by membership) (by membership) Greater New York City Area 1. Information Technology & Services 1. Greater Los Angeles Area 2. Computer Software 2. San Francisco Bay Area 3. Telecommunications 3. Washington D.C. Metro Area 4. Financial Services 4. Greater Chicago Area Marketing & Advertising 5. 5. Banking 6. Top 5 Non-U.S. Metro Regions Management Consulting 7. Internet (by membership) 8. London, UK Retail 1. 9. Real Estate Paris, France 10. 2. Toronto, Canada 3. Copenhagen, Denmark 4. Sydney Area, Australia 5. As of December, 2008
  6. 6. How Professionals Use LinkedIn LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted business contacts.  Build Personal Brand  Strengthen Professional Relationships  Share Business Knowledge  Post & Search for Jobs Example of a member’s LinkedIn home page – a customized professional dashboard
  7. 7. Resources for Professionals
  8. 8. The most cost-effective way to find, attract and hire the world’s best talent.
  9. 9. Harness the Power of the LinkedIn Network The world’s largest and fastest growing Highly qualified, accurate and up-to-date professional network profile information A talent pool of over 36 million, growing by nearly Members manage their own profile data with 2 million members per month.* job history, education, and associations. World-class pool of passive candidates The network works for you Locate and reach hard-to-find Connections drive more referrals, get the word candidates, whether they are actively looking or out, and distribute your postings virally. not. *December, 2008
  10. 10. Introducing the LinkedIn® Talent Advantage™ Gain unparalleled access to the world’s best talent pool with the recruiting solution that enables you to identify and reach passive candidates for your senior, technical and hard-to-fill positions.  Locate and contact highly qualified candidates  Leverage holistic and targeted recruiting solutions  Get premium training and account management  Leverage tools to help you stay OFCCP-compliant
  11. 11. LinkedIn Talent Advantage Product Family Find and engage Attract the best Fill urgent Develop your Position your the best passive candidates with positions fast with employer brand company as an candidates with precise targeting highly targeted on LinkedIn with employer of choice direct InMail® unparalleled and viral dynamic, viewer- to high value search and distribution of job campaigns aware content professionals communication postings tools
  12. 12. The Advantage for Corporate Staffing Teams Top passive Great cost- Faster time talent effectiveness to hire
  13. 13. Leverage Unique and Precise Targeting 1. Members Self-Publish and Update their Profile Data 2. Profile Data is Analyzed, Categorized & Stored 3. LinkedIn Algorithms Match Segments to Your Objectives 4. Reach these Professional Segments with Relevant Messages, Opportunities, or Offers
  14. 14. Find and engage the best passive candidates with unparalleled search, communication and collaboration tools.
  15. 15. More qualified leads. More interviews. Faster hires. Work collaboratively to identify and reach hard-to-find top candidates. Fill key positions faster, reduce third-party spend and greatly improve cost-effectiveness.  Unparalleled search  Direct access  Exclusive productivity & collaboration tools  Premium account management & customized training
  16. 16. Unparalleled Search  Expanded search results deliver the most complete and relevant list of candidates names along with complete profile details  Search across the entire LinkedIn network, not just your 3rd degree connections  Advanced geo-search enables you to locate candidates by ZIP code and distance radius  Up to 50 automatic search alerts proactively notify you of new candidates who fit your exact requirements
  17. 17. Direct Access to Candidates  InMail® lets you reach candidates directly, in a trusted environment  Each user gets 50 InMails per month, which can be shared, and rollover if unused  InMail averages a 30% response rate  Rates as high as 60%  Save and share InMail templates with your team
  18. 18. Productivity Tools Save You Time Use the Clipboard to quickly  capture candidate information Save 1-to-many InMail  templates Use Search History to quickly  re-run previous queries Search Alerts deliver qualified  candidate profiles to you
  19. 19. Exclusive Collaboration Tools Prevent duplication of effort  Shared project folders  Saved searches & alerts  Visibility to team member  activity, including saved notes on candidates Advanced project management  helps organize your workflow to save time Activity auditing helps reduce  risk and supports OFCCP compliance
  20. 20. Premium Account Management & Customized Training Dedicated account manager  and expert trainers work closely with you to help optimize your use of our product Prompt customer service and  customizable usage reports enable easy management tracking Exclusive online training is  always available for continued education
  21. 21. The Advantage of Using LinkedIn Recruiter Reduce 3rd Collaborate Identify & contact party spends better with hard-to-find & time to hire your team professionals
  22. 22. The Advantage of LinkedIn Recruiter vs. Premium Business Accounts Unrestricted Search Exclusive Productivity & Collaboration Tools  Access to full profiles across the entire LinkedIn Member Network  Batch movement of prospects Don’t be limited by your personal through the recruiting process  third-degree network  Reduce the time to engage prospects with 1-to-many InMail templates  Unlimited profile views  Use Project Folders to share and organize prospects, jobs, search Direct Access to Candidates alerts and notes  Contact LinkedIn Members directly  Prevent duplicated efforts through through InMail, whether they are in visibility to team activity your personal network or not  InMail response rates of 30% Data Ownership & Compliance  All sourcing activity is owned by, and travels with, the Recruiter license – not personal accounts  Built in tracking and reporting supports OFCCP compliance
  23. 23. Experience the Recruiter Demo
  24. 24. Attract the best candidates with precise matching and effective viral distribution of job postings
  25. 25. Find the right talent for every job Find stronger candidates and save time as you fill positions faster. Your job posting dollars will work harder with uniquely effective distribution.  Automated talent matching  Unique experience for job seekers  Powerful referral hiring
  26. 26. Automated Talent Matching  Accurate and well-qualified profile data targets jobs to the right professionals  A proprietary matching algorithm auto-generates a list of strong candidates for the position  An ad is automatically created and displayed, with 3,000 impressions on LinkedIn, to passive and active candidates with relevant profiles
  27. 27. Unique Experience for Job Seekers  Candidates see how they are connected to the company, recruiter, or hiring manager  Gain insight into the company  Ask questions of existing employees  Better prepare for interviews  Quick links to company profiles or LinkedIn® Custom Company Profiles™ provide relevant insights
  28. 28. Powerful Distribution and Referral Hiring  Network connections enable effective referral hiring and ―super-viral‖ forwarding  Members are notified when there are job openings that are a good fit for professionals they know  Referrals are simplified, with packaged messages that can be sent with a single click
  29. 29. LinkedIn® Recruiter™ Integration Refresh and rotate job postings  as needed Efficiently post and manage  jobs from within your Recruiter dashboard Integration available to select  job distribution utilities
  30. 30. The Advantage of LinkedIn Jobs Network Precise Candidates targeting to Viral distribution have insight qualified of job postings into company candidates
  31. 31. Fill urgent positions fast with highly targeted direct InMail® campaigns
  32. 32. Direct contact. Direct reaction. Direct results. Identify and reach many highly qualified candidates whose profiles best match your criteria, then contact thousands of candidates at once with a customized offer, opportunity or message.  Targeted, relevant contact  Convenient and relevant to candidates
  33. 33. Targeted, Relevant Contact  Your subject line appears on the candidates’ LinkedIn home page for maximum visibility  Your message remains in the candidates’ inbox until they act on it (click or clear)* LinkedIn® Talent Direct™  open rates reach up to 44% *Up to 60 days
  34. 34. Convenient and Relevant to Candidates  InMail links to a landing page matching your message to the candidates’ profile  Landing page includes banner ad options and prominent call-to-action button for easy response
  35. 35. Talent Direct Case Studies Objective Industry Subject Line Call-to-Action Open Rate ―Share XYZ Company’s Vision of ―Download the B2B Lead 20% I.T. IT Optimization‖ Whitepaper‖ Generation Services ―Exclusive Invitation to Join ―Join Group‖ B2B Lead Computer 35% XYZ Industry Executive Group‖ Generation Software ―XYZ Company Careers: ―Apply Now‖ Hiring Telecom 31% Retail Sales‖ ―Careers @ XYZ Company, ―Apply Now‖ Hiring Computer 44% Bangalore‖ Networking ―Come to XYZ Company in ―Apply Now‖ Hiring Computer 33% Colorado‖ Software ―You are cordially invited to…‖ ―Click to Learn Boost Event Internet 34% More‖ Attendance Consulting
  36. 36. The Advantage of LinkedIn Talent Direct Target many Staff up Efficiently fill highly qualified quickly, keep talent pipeline candidates costs down
  37. 37. Develop your employer brand on LinkedIn with dynamic, viewer-aware content
  38. 38. Tailor Custom Messages to Specific Audiences Present multiple, targeted content modules on your Company Profile page, customized for the exact people you want to reach.  Relevant, engaging experiences for candidates  Various modules to differentiate your brand
  39. 39. Relevant, Engaging Experiences for Candidates  Your LinkedIn Custom Company Profile displays content you easily tailor and update  Your content dynamically adapts to the viewers, based on their industry, job function, location, etc.  Move beyond job listings to convey corporate culture and values
  40. 40. Various Modules to Differentiate Your Brand  Recruitment messaging appeals to candidates on a personal level Recruiter Recruitment profiles message  Employee spotlights introduce peers of related experience  Polling invites interaction and engages your candidates Job List Employee immediately & Career spotlights page links  Video clips showcase your corporate culture  Recruiter Profiles and Career Video Page links help interested Interactive Clips Polls candidates take action
  41. 41. The Advantage of LinkedIn Custom Company Profiles Tailor messages Make your Uniquely to groups of company profile develop your candidates dynamic company brand
  42. 42. Position your company as an employer of choice to high value professionals
  43. 43. Raise awareness. Get better leads. Land prized recruits. Accurate, user-generated profile data enables highly targeted and high impact online advertisements that pitch candidates on the uniqueness of your company and its current openings.  Target professional segments of high quality candidates  Improve candidate perception of your brand as an employer of choice
  44. 44. Expose Your Company To Relative Candidates  Unmatched reach gives your employer brand exposure to the largest professional network of senior, technical and hard-to-find candidates  Ads can be targeted by profession, seniority, industry, company size and more, to attract active and passive talent
  45. 45. Improve Candidate Perception of Your Brand  Increase company / brand awareness and image in the minds of passive candidates  A less cluttered ad environment ensures your message is seen  Stay visible: only 1 advertiser is typically featured per page  Limited page graphics make your ad stand out
  46. 46. The Advantage of LinkedIn Employer Advertising Build brand Target Increase awareness as highly qualified company an employer of candidates recognition choice
  47. 47. LinkedIn Corporate Solutions Customers
  48. 48. What Our Customers Are Saying ―Today we outsource less than 1% of our jobs to agencies. It’s radically impacted cost savings.‖ – John Zweig, Director of Staffing, Logitech ―With LinkedIn Recruiter, the team taps into a much larger network of highly qualified candidates in a much shorter time period. It easily paid for itself two times over in the first three months we used it.‖ — John Beard, Manager of Talent Acquisition, Kaiser Permanente ―LinkedIn was instrumental in helping us to source and hire a CFO and other C-level candidates.‖ — Kim Bermuda, senior staffing manager, Adaptec, Inc. ―LinkedIn is one of the most valuable recruiting tools available in targeting high quality, passive job seekers.‖ — Director Global Staffing, Juniper Network

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