You've got to show who you really are on social media. People want to see honesty and integrity and when they consistently see that in you, they begin to trust you on social media. Don't say you're someone you're not. Show who you really are with your social marketing- faults and all!
You will find that people will be more drawn to someone that is consistent with them, helps them, and is being themselves while doing all of this. There is a way that seems right, but that's the trick of desire. While desire is an ok thing to have, it can really mess you up. You have to learn how to keep desire at bay so you can get to where you need to go with your social media marketing