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escherman  What has                            ever done                            for PR?    Presenter: Andrew Bruce Smi...
Doubleclick Ad Planner                            Google Trends and Insights                              Google Keyword T...
A database of intentions                             Doubleclick Ad Planner                            Google Trends and I...
+                     Traditional PR planning?Thursday, 2 December 2010
“Why aren’t we number one                                   on Google?”Thursday, 2 December 2010
Traditional PR approach                 Define audience                 Create media plan                 Create messaging ...
Traditional PR approach                 Define audience                 Create media plan                 Create messaging ...
Define Audience: Google Ad PlannerThursday, 2 December 2010
Messaging and content:                 Google Keyword Tool, Google InsightsThursday, 2 December 2010
Putting A Value on Natural Search                            2433 clickthroughs                                           ...
Live SEO exercise                            Virgin Media Business vs BT Business                                         ...
ENDThursday, 2 December 2010
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What has Google done for PR?

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#digitalapprentice presentation by escherman's Andrew Smith on the digital tools that he recommends that PRs should use as part of their PR campaigns

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Transcript of "What has Google done for PR?"

  1. 1. escherman What has ever done for PR? Presenter: Andrew Bruce SmithThursday, 2 December 2010
  2. 2. Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google AnalyticsThursday, 2 December 2010
  3. 3. A database of intentions Doubleclick Ad Planner Google Trends and Insights Google Keyword Tool Google AnalyticsThursday, 2 December 2010
  4. 4. + Traditional PR planning?Thursday, 2 December 2010
  5. 5. “Why aren’t we number one on Google?”Thursday, 2 December 2010
  6. 6. Traditional PR approach Define audience Create media plan Create messaging Do PR Analyse Coverage Report (Post campaign survey?)Thursday, 2 December 2010
  7. 7. Traditional PR approach Define audience Create media plan Create messaging Do PR Analyse Coverage Report (Post campaign survey?)Thursday, 2 December 2010
  8. 8. Define Audience: Google Ad PlannerThursday, 2 December 2010
  9. 9. Messaging and content: Google Keyword Tool, Google InsightsThursday, 2 December 2010
  10. 10. Putting A Value on Natural Search 2433 clickthroughs 69 click per day. Worth £6.7K! throughs per day 1472 clickthroughs. Cost: £191 Worth £4K. CPC: £2.77Thursday, 2 December 2010
  11. 11. Live SEO exercise Virgin Media Business vs BT Business   Key words: Fibre optic network Cloud computing Bandwidth Multiple channel customer service Remote working Business bandwidthThursday, 2 December 2010
  12. 12. ENDThursday, 2 December 2010
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