University of Cardiff digital communication masterclass: media trends and PR skills

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Presentation for University of Cardiff International PR MA course covering five trends in the media and the rise of social media – and five areas where PR professionals need to skill-up as a result.

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University of Cardiff digital communication masterclass: media trends and PR skills

  1. 1. <ul><li>Digital Communication Masterclass </li></ul><ul><li>Stephen Waddington </li></ul>
  2. 2. <ul><li>Stephen Waddington </li></ul><ul><li>@wadds </li></ul><ul><li>[email_address] </li></ul><ul><li>8 March, 2010 </li></ul><ul><li>Digital Communication Masterclass </li></ul><ul><li>MA International PR, University of Cardiff </li></ul>
  3. 3. <ul><li>Evolving media </li></ul><ul><li>Dateline </li></ul>
  4. 4. Print audiences are declining (but the death of print has been exaggerated)
  5. 5. Broadcast is fragmenting (but audiences are holding firm)
  6. 6. Disintermediation
  7. 7. Social media is the media
  8. 8. Readers are contributors Photo: Aid drop, Haiti Beverly & Pack (Flickr)
  9. 9. <ul><li>Re-skilling the PR profession </li></ul><ul><li>Dateline </li></ul>
  10. 10. Story telling and content
  11. 11. Branded media – and creating conversations around a brand
  12. 12. Speed is critical
  13. 13. SEO and online reputation
  14. 14. Planning, analytics and measurement

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