10 Skills for the Future PR Practitioner
 

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10 Skills for the Future PR Practitioner

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A summary of a presentation from the PR Show about the future skills for public relations practitioners.

A summary of a presentation from the PR Show about the future skills for public relations practitioners.

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10 Skills for the Future PR Practitioner Presentation Transcript

  • 1. 26 NOVEMBER LONDON ♯ PRSHOW13 Sponsored by Vuelio
  • 2. Stephen Waddington @KetchumPR @CIPR_UK @wadds ♯ PRSHOW13
  • 3. Tomorrow’s Communicator Today 10 Essential Skills ♯ PRSHOW13
  • 4. European Communication Monitor Source: Euprera
  • 5. #1 An academic and historical perspective
  • 6. #2 Big data, little data Google Analytics
  • 7. #2 Big data, little data 100 90 80 70 60 50 40 30 20 10 0 16 - 24 25 - 44 45 - 54 55 - 64 65 - 74 European social media adoption by age Source: Social media adoption in European countries (Source: Eurostat, Q1 2012) wadds.co/18twp65
  • 8. #3 Insight and creativity Source: Ketchum RISC
  • 9. #4 Content development
  • 10. #5 Social and digital Source: icanhascheezburger.com (via IBM)
  • 11. #6 Media and solution agnostic Source: Unified Social
  • 12. #7 Social sciences Source: Maslansky & Partners
  • 13. #8 Understand how to make money
  • 14. # 9 Confident communicator Source: Rob Flaherty, PRSA 2012 International Conference
  • 15. #10 Never stop learning
  • 16. Tomorrow’s Communicator Today 10 Essential Skills ♯ PRSHOW13