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CIPR Reputation Management Workshop on Corporate Blogging

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Workshop presentation on corporate blogging for CIPR Reputation Management event

Workshop presentation on corporate blogging for CIPR Reputation Management event

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  • http://www.speedcommunications.com/blogs/wadds/2010/01/04/top-10-blog-posts-for-2010-–-by-traffic/
  • Transcript

    • 1.
      • Corporate Blogging
      • Stephen Waddington
    • 2.
      • Stephen Waddington
      • @wadds
      • [email_address]
      • 18 February, 2010
      • CIPR Reputation Management
      • Bridgewater Hall, Manchester
    • 3.
      • Do corporate blogs have a future?
      • What a good corporate blog looks like
      • 10 ideas for creating compelling content for a corporate blog
      • Call to action
      Agenda
    • 4. May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.” With thanks to Stephen Davies (@stedavies)
    • 5.
      • “ For every success, the internet is littered with the twitching corpses of dormant corporate blogs.”
      • Rob Fenwick, CIMA
    • 6. Immediate and transparent Conversational Genuine and straightforward Low cost
    • 7. Rise of employee superstars Difficult to engage Mitigating risk Measurement
    • 8.
      • “ Guns don’t kill people. People kill people”
      With thanks to Ged Caroll (@r_c)
    • 9.
      • You can’t put lipstick on a pig. Authentic and compelling content is king
    • 10.
      • Do corporate blogs have a future?
      • What a good corporate blog looks like
      • 10 ideas for creating compelling content for a corporate blog
      • Call to action
      Agenda
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15.
      • Do corporate blogs have a future?
      • What a good corporate blog looks like
      • 10 ideas for creating compelling content for a corporate blog
      • Call to action
      Agenda
    • 16. Insight: planning exercise
    • 17. Comment: news story
    • 18. Review: newly published book, article or paper
    • 19. Network: ask your network a question
    • 20. Showcase work: campaign launch
    • 21. Events: preview or report on an event
    • 22. Personal: aggregate your external content
    • 23. News: industry comment
    • 24. Interview: Q&A with some in the news
    • 25. Housekeeping: Top 10 blog posts
    • 26.
      • Do corporate blogs have a future?
      • What a good corporate blog looks like
      • 10 ideas for creating compelling content for a corporate blog
      • Call to action
      Agenda
    • 27.
      • FILTER
      • LISTEN
      • ETIQUETTE
      • ENGAGE
      • MEASURE
    • 28.