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CIPR Reputation Management Workshop on Corporate Blogging

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CIPR Reputation Management Workshop on Corporate Blogging

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Workshop presentation on corporate blogging for CIPR Reputation Management event

Workshop presentation on corporate blogging for CIPR Reputation Management event

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  • http://www.speedcommunications.com/blogs/wadds/2010/01/04/top-10-blog-posts-for-2010-–-by-traffic/

Transcript

  • 1.
    • Corporate Blogging
    • Stephen Waddington
  • 2.
    • Stephen Waddington
    • @wadds
    • [email_address]
    • 18 February, 2010
    • CIPR Reputation Management
    • Bridgewater Hall, Manchester
  • 3.
    • Do corporate blogs have a future?
    • What a good corporate blog looks like
    • 10 ideas for creating compelling content for a corporate blog
    • Call to action
    Agenda
  • 4. May 2005 - “[…] the most explosive outbreak in the information world since the Internet itself. And they're going to shake up just about every business.” With thanks to Stephen Davies (@stedavies)
  • 5.
    • “ For every success, the internet is littered with the twitching corpses of dormant corporate blogs.”
    • Rob Fenwick, CIMA
  • 6. Immediate and transparent Conversational Genuine and straightforward Low cost
  • 7. Rise of employee superstars Difficult to engage Mitigating risk Measurement
  • 8.
    • “ Guns don’t kill people. People kill people”
    With thanks to Ged Caroll (@r_c)
  • 9.
    • You can’t put lipstick on a pig. Authentic and compelling content is king
  • 10.
    • Do corporate blogs have a future?
    • What a good corporate blog looks like
    • 10 ideas for creating compelling content for a corporate blog
    • Call to action
    Agenda
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.
    • Do corporate blogs have a future?
    • What a good corporate blog looks like
    • 10 ideas for creating compelling content for a corporate blog
    • Call to action
    Agenda
  • 16. Insight: planning exercise
  • 17. Comment: news story
  • 18. Review: newly published book, article or paper
  • 19. Network: ask your network a question
  • 20. Showcase work: campaign launch
  • 21. Events: preview or report on an event
  • 22. Personal: aggregate your external content
  • 23. News: industry comment
  • 24. Interview: Q&A with some in the news
  • 25. Housekeeping: Top 10 blog posts
  • 26.
    • Do corporate blogs have a future?
    • What a good corporate blog looks like
    • 10 ideas for creating compelling content for a corporate blog
    • Call to action
    Agenda
  • 27.
    • FILTER
    • LISTEN
    • ETIQUETTE
    • ENGAGE
    • MEASURE
  • 28.