SEO for PR  PRCA breakfast - 16 June 2010
Missed opportunity for PR?
Not all search results are equal
Straightforward SEO  Keyword planning Google-friendly web pages Linking: popular and relevant Volume of indexed pages
Planning
Building Google-friendly web pages URLs Page titles Meta descriptions Meta keywords
Building Google-friendly web pages
Creating keyword driven content Editorial principals Headline In content keywords Outbound links
Creating keyword driven content
Link strategy  <ul><li>Influence </li></ul><ul><li>Google PageRank </li></ul><ul><li>Popularity </li></ul><ul><li>Traffic ...
Linking tactics <ul><li>Reciprocal links </li></ul><ul><li>Social media sites </li></ul><ul><li>Sticky content </li></ul><...
Press releases and SEO Editorial principals Multimedia Long tail strategy Press release as gateway Highly effective SEO tool
Blogs and SEO
Analytics
Further reading
Thank you @wadds wadds.co.uk/blog
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PRCA breakfast: SEO for PRs

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Introduction to SEO for PRs

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  • Source: http:// www.nmamarketingservicesguide.co.uk/sector.php?section_id =6
  • Link: https:// adwords.google.co.uk/select/KeywordToolExternal
  • http://en.wikipedia.org/wiki/PageRank
  • Link: http:// www.realwire.com /
  • Link: http://www.speedcommunications.com/blogs/wadds/2010/04/08/speed-joins-prca/
  • Link: google.co.uk/analytics
  • PRCA breakfast: SEO for PRs

    1. 1. SEO for PR PRCA breakfast - 16 June 2010
    2. 2. Missed opportunity for PR?
    3. 3. Not all search results are equal
    4. 4. Straightforward SEO Keyword planning Google-friendly web pages Linking: popular and relevant Volume of indexed pages
    5. 5. Planning
    6. 6. Building Google-friendly web pages URLs Page titles Meta descriptions Meta keywords
    7. 7. Building Google-friendly web pages
    8. 8. Creating keyword driven content Editorial principals Headline In content keywords Outbound links
    9. 9. Creating keyword driven content
    10. 10. Link strategy <ul><li>Influence </li></ul><ul><li>Google PageRank </li></ul><ul><li>Popularity </li></ul><ul><li>Traffic </li></ul><ul><li>Relevance </li></ul><ul><li>Keyword alignment </li></ul><ul><li>Community </li></ul>Source: http://en.wikipedia.org/wiki/PageRank
    11. 11. Linking tactics <ul><li>Reciprocal links </li></ul><ul><li>Social media sites </li></ul><ul><li>Sticky content </li></ul><ul><li>Online media </li></ul><ul><li>Syndicated articles and press releases </li></ul><ul><li>Guest blogs </li></ul><ul><li>Commenting (as a means of engagement) </li></ul><ul><li>Linking-out </li></ul>
    12. 12. Press releases and SEO Editorial principals Multimedia Long tail strategy Press release as gateway Highly effective SEO tool
    13. 13. Blogs and SEO
    14. 14. Analytics
    15. 15. Further reading
    16. 16. Thank you @wadds wadds.co.uk/blog
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