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PRCA breakfast: SEO for PRs

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Introduction to SEO for PRs

Introduction to SEO for PRs

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  • Source: http:// www.nmamarketingservicesguide.co.uk/sector.php?section_id =6
  • Link: https:// adwords.google.co.uk/select/KeywordToolExternal
  • http://en.wikipedia.org/wiki/PageRank
  • Link: http:// www.realwire.com /
  • Link: http://www.speedcommunications.com/blogs/wadds/2010/04/08/speed-joins-prca/
  • Link: google.co.uk/analytics
  • Transcript

    • 1. SEO for PR PRCA breakfast - 16 June 2010
    • 2. Missed opportunity for PR?
    • 3. Not all search results are equal
    • 4. Straightforward SEO Keyword planning Google-friendly web pages Linking: popular and relevant Volume of indexed pages
    • 5. Planning
    • 6. Building Google-friendly web pages URLs Page titles Meta descriptions Meta keywords
    • 7. Building Google-friendly web pages
    • 8. Creating keyword driven content Editorial principals Headline In content keywords Outbound links
    • 9. Creating keyword driven content
    • 10. Link strategy
      • Influence
      • Google PageRank
      • Popularity
      • Traffic
      • Relevance
      • Keyword alignment
      • Community
      Source: http://en.wikipedia.org/wiki/PageRank
    • 11. Linking tactics
      • Reciprocal links
      • Social media sites
      • Sticky content
      • Online media
      • Syndicated articles and press releases
      • Guest blogs
      • Commenting (as a means of engagement)
      • Linking-out
    • 12. Press releases and SEO Editorial principals Multimedia Long tail strategy Press release as gateway Highly effective SEO tool
    • 13. Blogs and SEO
    • 14. Analytics
    • 15. Further reading
    • 16. Thank you @wadds wadds.co.uk/blog

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