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PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
PRCA breakfast: SEO for PRs
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PRCA breakfast: SEO for PRs

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Introduction to SEO for PRs

Introduction to SEO for PRs

Published in: Business, Technology, Design
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  • Source: http:// www.nmamarketingservicesguide.co.uk/sector.php?section_id =6
  • Link: https:// adwords.google.co.uk/select/KeywordToolExternal
  • http://en.wikipedia.org/wiki/PageRank
  • Link: http:// www.realwire.com /
  • Link: http://www.speedcommunications.com/blogs/wadds/2010/04/08/speed-joins-prca/
  • Link: google.co.uk/analytics
  • Transcript

    1. SEO for PR PRCA breakfast - 16 June 2010
    2. Missed opportunity for PR?
    3. Not all search results are equal
    4. Straightforward SEO Keyword planning Google-friendly web pages Linking: popular and relevant Volume of indexed pages
    5. Planning
    6. Building Google-friendly web pages URLs Page titles Meta descriptions Meta keywords
    7. Building Google-friendly web pages
    8. Creating keyword driven content Editorial principals Headline In content keywords Outbound links
    9. Creating keyword driven content
    10. Link strategy <ul><li>Influence </li></ul><ul><li>Google PageRank </li></ul><ul><li>Popularity </li></ul><ul><li>Traffic </li></ul><ul><li>Relevance </li></ul><ul><li>Keyword alignment </li></ul><ul><li>Community </li></ul>Source: http://en.wikipedia.org/wiki/PageRank
    11. Linking tactics <ul><li>Reciprocal links </li></ul><ul><li>Social media sites </li></ul><ul><li>Sticky content </li></ul><ul><li>Online media </li></ul><ul><li>Syndicated articles and press releases </li></ul><ul><li>Guest blogs </li></ul><ul><li>Commenting (as a means of engagement) </li></ul><ul><li>Linking-out </li></ul>
    12. Press releases and SEO Editorial principals Multimedia Long tail strategy Press release as gateway Highly effective SEO tool
    13. Blogs and SEO
    14. Analytics
    15. Further reading
    16. Thank you @wadds wadds.co.uk/blog

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