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PRCA breakfast: SEO for PRs

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Introduction to SEO for PRs

Introduction to SEO for PRs

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  • Source: http:// www.nmamarketingservicesguide.co.uk/sector.php?section_id =6
  • Link: https:// adwords.google.co.uk/select/KeywordToolExternal
  • http://en.wikipedia.org/wiki/PageRank
  • Link: http:// www.realwire.com /
  • Link: http://www.speedcommunications.com/blogs/wadds/2010/04/08/speed-joins-prca/
  • Link: google.co.uk/analytics

Transcript

  • 1. SEO for PR PRCA breakfast - 16 June 2010
  • 2. Missed opportunity for PR?
  • 3. Not all search results are equal
  • 4. Straightforward SEO Keyword planning Google-friendly web pages Linking: popular and relevant Volume of indexed pages
  • 5. Planning
  • 6. Building Google-friendly web pages URLs Page titles Meta descriptions Meta keywords
  • 7. Building Google-friendly web pages
  • 8. Creating keyword driven content Editorial principals Headline In content keywords Outbound links
  • 9. Creating keyword driven content
  • 10. Link strategy
    • Influence
    • Google PageRank
    • Popularity
    • Traffic
    • Relevance
    • Keyword alignment
    • Community
    Source: http://en.wikipedia.org/wiki/PageRank
  • 11. Linking tactics
    • Reciprocal links
    • Social media sites
    • Sticky content
    • Online media
    • Syndicated articles and press releases
    • Guest blogs
    • Commenting (as a means of engagement)
    • Linking-out
  • 12. Press releases and SEO Editorial principals Multimedia Long tail strategy Press release as gateway Highly effective SEO tool
  • 13. Blogs and SEO
  • 14. Analytics
  • 15. Further reading
  • 16. Thank you @wadds wadds.co.uk/blog