PR View of Changing Media

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PR View of Changing Media

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Presentation on the changing media landscape and the rise of digital. Presented at the West Midlands PRCA Frontline meeting on 17 June. It describes the changing media landscape, the rise of......

Presentation on the changing media landscape and the rise of digital. Presented at the West Midlands PRCA Frontline meeting on 17 June. It describes the changing media landscape, the rise of digital, the changing role of the PR professional and the importance of building your own personal network.

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Transcript

  • 1. PR view of changing media PRCA - 16 June 2010
  • 2. Photo: Old fashioned phone by Zen (Flickr)
  • 3. Photo: Google sign by mjmonty (Flickr)
  • 4. Agenda Media in turmoil New models Changing PR Personal networks
  • 5. Changing patterns of media consumption
  • 6. Broadcast is booming
  • 7. Missed opportunity for regional media
  • 8. Google as gatekeeper
  • 9. Murdoch, copyright and web licensing Photo: Rupert Murdoch by World Economic Forum (Flickr)
  • 10. Paying for content online
  • 11. Creating communities
  • 12. Death of the news cycle
  • 13. Agenda Media in turmoil New models Changing PR Personal networks
  • 14. TV goes social
  • 15. Regional media reinvented as hyper local
  • 16. User generated content Photo: Haiti Beverly & Pack (Flickr)
  • 17. Network as an editor
  • 18. Cutting out the middle man Photo: Sharynmorrow (Flickr)
  • 19. Branded media
  • 20. Creating conversations
  • 21. New channels, news gatekeepers
  • 22. Agenda Media in turmoil New models Changing PR Personal networks
  • 23. Authentic storytelling
  • 24. Aggregators
  • 25. SEO and reputation management
  • 26. Planning and reputation management
  • 27. Agenda Media in turmoil New models Changing PR Personal networks
  • 28. Building personal networks
  • 29. Generating content and conversations
  • 30. Making connections
  • 31. Online portfolio
  • 32. Further reading
  • 33. Thank you @wadds wadds.co.uk/blog