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University of Sunderland Making sense of the media (and getting hired) Stephen Waddington @wadds
<1> How I got here
Photo: Old fashioned phone by Zen (Flickr) PR (pre-2005)
Photo: Google sign by mjmonty  (Flickr) PR (post-2005)
Welcome to Speed
<2> Media
Changing patterns of media consumption
Broadcast is booming
Regional media missed an opportunity
Google as a gatekeeper
Photo: Rupert Murdoch by World Economic Forum (Flickr) Copyright, web licensing and Murdoch
Print and paying for online content
<3> Changing Media
Creating communities
TV meets social media (almost)
Regional media reinvented
Photo: Haiti Beverly & Pack (Flickr) User generated content
Network as an editor
Photo: Sharynmorrow (Flickr)  Cutting out the middle man
New channels, new gatekeepers
Aggregators
<4> Working in the media
Death of the news cycle
Branded media
… and creating conversations
Authentic story telling
SEO and reputation management
Planning and measurement
<5> Getting hired
Build personal networks
Generate content and conversations
Make connections (online and offline)
Create an online portfolio
Experience, experience, experience Photo: Press passes by St Bernard (Flickr)
University of Sunderland Making sense of the media Stephen Waddington @wadds
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Making sense of the media

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Presentation for the University of Sunderland PR & journalism courses on the future of PR, media and social media

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Transcript of "Making sense of the media"

  1. 1. University of Sunderland Making sense of the media (and getting hired) Stephen Waddington @wadds
  2. 2. <1> How I got here
  3. 3. Photo: Old fashioned phone by Zen (Flickr) PR (pre-2005)
  4. 4. Photo: Google sign by mjmonty (Flickr) PR (post-2005)
  5. 5. Welcome to Speed
  6. 6. <2> Media
  7. 7. Changing patterns of media consumption
  8. 8. Broadcast is booming
  9. 9. Regional media missed an opportunity
  10. 10. Google as a gatekeeper
  11. 11. Photo: Rupert Murdoch by World Economic Forum (Flickr) Copyright, web licensing and Murdoch
  12. 12. Print and paying for online content
  13. 13. <3> Changing Media
  14. 14. Creating communities
  15. 15. TV meets social media (almost)
  16. 16. Regional media reinvented
  17. 17. Photo: Haiti Beverly & Pack (Flickr) User generated content
  18. 18. Network as an editor
  19. 19. Photo: Sharynmorrow (Flickr) Cutting out the middle man
  20. 20. New channels, new gatekeepers
  21. 21. Aggregators
  22. 22. <4> Working in the media
  23. 23. Death of the news cycle
  24. 24. Branded media
  25. 25. … and creating conversations
  26. 26. Authentic story telling
  27. 27. SEO and reputation management
  28. 28. Planning and measurement
  29. 29. <5> Getting hired
  30. 30. Build personal networks
  31. 31. Generate content and conversations
  32. 32. Make connections (online and offline)
  33. 33. Create an online portfolio
  34. 34. Experience, experience, experience Photo: Press passes by St Bernard (Flickr)
  35. 35. University of Sunderland Making sense of the media Stephen Waddington @wadds
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