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Twitter for business workshop

by Stephen Waddington

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A basic guide to using Twitter for business and some of its applications

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We’re currently straddling a line between good and bad. The good is the benefit that social media can bring to organisations in terms of a motivated workforce and engaged customers. The bad is the gradual, or sometimes incredibly rapid, erosion of your corporate reputation. I want to discuss six areas where brands face an assault to their reputation online. In each case I’m going to describe the issue and share a live example from the past 12 months. It would be very easy to focus on the negative and so I also want to share how each of these issues could, in some instances was, turned around into a positive for the reputation of the organisation concerned.
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
Explain: Tweet Retweet DM Hashtag TinyURLs
Explain: Tweet Retweet DM Hashtag TinyURLs
Explain: Tweet Retweet DM Hashtag TinyURLs
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks

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Twitter for business workshop Presentation Transcript

Twitter workshop Stephen Waddington @wadds
Introduction How to Uses Getting started
What is Twitter?
What is a tweet?
How do you use it?
Third-party applications, mobile
Third-party applications, mobile
@reply
RT
What is a hashtag?
Monitoring a hashtag
Conversation around an event: HIGNFY
Research: Thorntons
Customer service: asos.com
Reputation management: BP
Networking: Loewy
Conferences: #TEDxBrighton
Local: #bristol
Trending topics
URL shorteners
Create social media guidelines
Register an account and build profile
Build your network
Listen, engage and contribute
Thank you

Twitter for business workshop

by Stephen Waddington

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Twitter for business workshop Presentation Transcript