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Twitter for business workshop

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A basic guide to using Twitter for business and some of its applications

A basic guide to using Twitter for business and some of its applications

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  • We’re currently straddling a line between good and bad. The good is the benefit that social media can bring to organisations in terms of a motivated workforce and engaged customers. The bad is the gradual, or sometimes incredibly rapid, erosion of your corporate reputation. I want to discuss six areas where brands face an assault to their reputation online. In each case I’m going to describe the issue and share a live example from the past 12 months. It would be very easy to focus on the negative and so I also want to share how each of these issues could, in some instances was, turned around into a positive for the reputation of the organisation concerned.
  • Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
  • Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
  • Explain: Tweet Retweet DM Hashtag TinyURLs
  • Explain: Tweet Retweet DM Hashtag TinyURLs
  • Explain: Tweet Retweet DM Hashtag TinyURLs
  • Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
  • Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
  • Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks
  • Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read other users' messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers . How do you do it? Twitter.com Tweetdeck Hootsuite Linking other networks

Transcript

  • 1. Twitter workshop Stephen Waddington @wadds
  • 2. Introduction How to Uses Getting started
  • 3. What is Twitter?
  • 4. What is a tweet?
  • 5. How do you use it?
  • 6. Third-party applications, mobile
  • 7. Third-party applications, mobile
  • 8. @reply
  • 9. RT
  • 10. What is a hashtag?
  • 11. Monitoring a hashtag
  • 12. Conversation around an event: HIGNFY
  • 13. Research: Thorntons
  • 14. Customer service: asos.com
  • 15. Reputation management: BP
  • 16. Networking: Loewy
  • 17. Conferences: #TEDxBrighton
  • 18. Local: #bristol
  • 19. Trending topics
  • 20. URL shorteners
  • 21. Create social media guidelines
  • 22. Register an account and build profile
  • 23. Build your network
  • 24. Listen, engage and contribute
  • 25. Thank you