ICCO Summit: The future of social media
 

ICCO Summit: The future of social media

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ICCO Summit: The future of social media ICCO Summit: The future of social media Presentation Transcript

  • TheFuture of Social Media
    Stephen Waddington
    @wadds
    Managing Director
    Speed
  • Agenda
    • A changing media landscape
    • The rise of social media
    • A shift to participation
    • An opportunity for the PR industry
  • 1990: Thebirth of the Internet
    ICCO Summit 2011
    3
    Flickr: campuspartybrasil
  • 1998: Google launched
    ICCO Summit 2011
    4
    Screen grab: WayBackMachine
  • “Networked markets are beginning to self-organize faster than the companies that have traditionally served them.”
    “Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
    2000: CluetrainManifesto
    ICCO Summit 2011
    5
  • News printchallenged
    ICCO Summit 2011
    6
    Flickr: frontlineblogger
  • Broadcastisbooming
    ICCO Summit 2011
    7
    Flickr: jonnybaker
  • Our media appetiteisinsatiable
    ICCO Summit 2011
    8
    Flickr: Locator
  • Therise of social media
  • New influenceflows
    ICCO Summit 2011
    10
    Source: www.philipsheldrake.com
  • New influencers
    ICCO Summit 2011
    11
    Flickr: br1dotcom
  • Facebook
    ICCO Summit 2011
    12
    Awareness of Facebook is 100%.More than 400m users for an average of 37 minutes
  • Twitter
    ICCO Summit 2011
    13
    200m users on Twitter for an average of 23 minutes
  • Vkontake
    ICCO Summit 2011
    14
    Vkontake has 39% penetration in Eastern Europe
  • Tuenti
    ICCO Summit 2011
    15
    In Spain Facebook is the largest social media site followed by Tuenti
  • Mobile (and location)
    ICCO Summit 2011
    16
    Flickr: macanudos.es
  • A shifttoparticipation
  • Usergeneratedcontent
    ICCO Summit 2011
    18
    Flickr: Kordian
  • Radical transparency
    ICCO Summit 2011
    19
    Flickr: acidpolly
  • Loss of control: peopletalk
    ICCO Summit 2011
    20
    Flickr: duncan
  • Interplaywithtraditional media
    ICCO Summit 2011
    21
    Flickr: alinababafriend
  • Reality versus expectation = conversation
    ICCO Summit 2011
    22
  • Anopportunityforthe PR industry
  • Public fooled via spin
    Information through communication
    Public engagement via two way communication
    Back tothefuture
    ICCO Summit 2011
    24
  • Content creation
    ICCO Summit 2011
    25
    Flickr: kwl
  • Authenticity
    ICCO Summit 2011
    26
    Source: http://www.alastaircampbell.org
  • Radical shift in organisationalcommunication
    ICCO Summit 2011
    27
    Flickr: stewartmorris
  • Engagement and participation
    ICCO Summit 2011
    28
    Flickr: chrisjohnbeckett
  • Monitoring
    ICCO Summit 2011
    29
    Flickr: donsolo
  • Social relationshipmanagement
    ICCO Summit 2011
    30
  • Open business
    ICCO Summit 2011
    31
    Flickr: donsolo
  • 49% integrate social media with traditional PR, across practice areas
    31% rely on a dedicated social media team within the consultancy
    11% rely on external partners
    9% use a combination of the approaches above
    Anopportunityrecognised
    ICCO Summit 2011
    32
  • UK search marketing worth $5.8 billion in 2010
    US market worth $16.6 billion in 2010
    Butwe’vebeenherebefore
    ICCO Summit 2011
    33
  • 54% of consultancy heads believe clients have mixed views as to which communications discipline owns social media
    27% of respondents believe clients see social media communications as part of PR activity
    19% feel that a majority of clients do not view such services as part of public relations
    It’s time toclaimourground
    ICCO Summit 2011
    34
  • Images sourced from Flickr with thanks to: acidpolly, alinababafriend, br1dotcom, campuspartybrasil, chrisjohnbeckett, donsolo, duncan, frontlineblogger, jonnybaker, Kordian, kwl, Locator, macanudos.es, and stewartmorris.
    Other images with thanks to: Alistair Campbell, Phillip Sheldrake, and WayBackMachine.
    Photocredits
    ICCO Summit 2011
    35
  • TheFuture of Social Media
    Stephen Waddington
    @wadds
    Managing Director
    Speed