ICCO Summit: The future of social media
 

ICCO Summit: The future of social media

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    ICCO Summit: The future of social media ICCO Summit: The future of social media Presentation Transcript

    • TheFuture of Social Media
      Stephen Waddington
      @wadds
      Managing Director
      Speed
    • Agenda
      • A changing media landscape
      • The rise of social media
      • A shift to participation
      • An opportunity for the PR industry
    • 1990: Thebirth of the Internet
      ICCO Summit 2011
      3
      Flickr: campuspartybrasil
    • 1998: Google launched
      ICCO Summit 2011
      4
      Screen grab: WayBackMachine
    • “Networked markets are beginning to self-organize faster than the companies that have traditionally served them.”
      “Thanks to the web, markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations.”
      2000: CluetrainManifesto
      ICCO Summit 2011
      5
    • News printchallenged
      ICCO Summit 2011
      6
      Flickr: frontlineblogger
    • Broadcastisbooming
      ICCO Summit 2011
      7
      Flickr: jonnybaker
    • Our media appetiteisinsatiable
      ICCO Summit 2011
      8
      Flickr: Locator
    • Therise of social media
    • New influenceflows
      ICCO Summit 2011
      10
      Source: www.philipsheldrake.com
    • New influencers
      ICCO Summit 2011
      11
      Flickr: br1dotcom
    • Facebook
      ICCO Summit 2011
      12
      Awareness of Facebook is 100%.More than 400m users for an average of 37 minutes
    • Twitter
      ICCO Summit 2011
      13
      200m users on Twitter for an average of 23 minutes
    • Vkontake
      ICCO Summit 2011
      14
      Vkontake has 39% penetration in Eastern Europe
    • Tuenti
      ICCO Summit 2011
      15
      In Spain Facebook is the largest social media site followed by Tuenti
    • Mobile (and location)
      ICCO Summit 2011
      16
      Flickr: macanudos.es
    • A shifttoparticipation
    • Usergeneratedcontent
      ICCO Summit 2011
      18
      Flickr: Kordian
    • Radical transparency
      ICCO Summit 2011
      19
      Flickr: acidpolly
    • Loss of control: peopletalk
      ICCO Summit 2011
      20
      Flickr: duncan
    • Interplaywithtraditional media
      ICCO Summit 2011
      21
      Flickr: alinababafriend
    • Reality versus expectation = conversation
      ICCO Summit 2011
      22
    • Anopportunityforthe PR industry
    • Public fooled via spin
      Information through communication
      Public engagement via two way communication
      Back tothefuture
      ICCO Summit 2011
      24
    • Content creation
      ICCO Summit 2011
      25
      Flickr: kwl
    • Authenticity
      ICCO Summit 2011
      26
      Source: http://www.alastaircampbell.org
    • Radical shift in organisationalcommunication
      ICCO Summit 2011
      27
      Flickr: stewartmorris
    • Engagement and participation
      ICCO Summit 2011
      28
      Flickr: chrisjohnbeckett
    • Monitoring
      ICCO Summit 2011
      29
      Flickr: donsolo
    • Social relationshipmanagement
      ICCO Summit 2011
      30
    • Open business
      ICCO Summit 2011
      31
      Flickr: donsolo
    • 49% integrate social media with traditional PR, across practice areas
      31% rely on a dedicated social media team within the consultancy
      11% rely on external partners
      9% use a combination of the approaches above
      Anopportunityrecognised
      ICCO Summit 2011
      32
    • UK search marketing worth $5.8 billion in 2010
      US market worth $16.6 billion in 2010
      Butwe’vebeenherebefore
      ICCO Summit 2011
      33
    • 54% of consultancy heads believe clients have mixed views as to which communications discipline owns social media
      27% of respondents believe clients see social media communications as part of PR activity
      19% feel that a majority of clients do not view such services as part of public relations
      It’s time toclaimourground
      ICCO Summit 2011
      34
    • Images sourced from Flickr with thanks to: acidpolly, alinababafriend, br1dotcom, campuspartybrasil, chrisjohnbeckett, donsolo, duncan, frontlineblogger, jonnybaker, Kordian, kwl, Locator, macanudos.es, and stewartmorris.
      Other images with thanks to: Alistair Campbell, Phillip Sheldrake, and WayBackMachine.
      Photocredits
      ICCO Summit 2011
      35
    • TheFuture of Social Media
      Stephen Waddington
      @wadds
      Managing Director
      Speed