Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Getting ahead on LinkedIn

1,100
views

Published on

LinkedIn is the Grandfather of social networks and the network for business-to-business. It’s the first place I go to check out new business contacts and prospective candidates. In the last 18 months …

LinkedIn is the Grandfather of social networks and the network for business-to-business. It’s the first place I go to check out new business contacts and prospective candidates. In the last 18 months it has integrated applications such as blogs, Huddle and SlideShare, making it a one-stop address book, personal profile and online portfolio.

The CIPR Summer Social session cover tips on building a profile and personal portfolio. We’ll look at how to build a network, linking with other social networks and explore how to get the most from groups.

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,100
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Getting ahead on LinkedIn CIPR Summer Social 15 September 2010
  • 2. @wadds
  • 3. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  • 4.
    • Who: social network for professionals with more than 75 million users and growing
    • What: Profiles provide an opportunity to showcase personal expertise and network
    • Why: develop your professional network and win business
    Introduction
  • 5. Your profile Use the LinkedIn wizard to complete your profile: Experience Education Online presence Photo Groups Awards Interests Contact A complete profile gives a greater picture of yourself for clients and prospects
  • 6. Search benefit: “stephen waddington” Google first page LinkedIn first result
  • 7. Your company profile
    • Click on "Companies" found under "More“
    • Click on the "Add a Company" link
    • Type in your company's official name and your email address
    • Follow verification process
    • Create your company profile
  • 8. Privacy
    • Your profile is public, but customisable
    • Your relationships and network are is precious
    • But, locking down your profile reduces its usefulness
  • 9. Network etiquette
    • Reflect real world network
    • My rule – typically have met someone or worked with them
    • Gaming or spamming network negates its value
  • 10. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  • 11. Developing your network
    • Import address books from other networks using CSV format
    • Search for colleagues and clients by name
    • Searching for colleagues and clients by workplace, school or association
    • Connecting to colleagues and clients through mutual groups
  • 12. Developing your network
  • 13. Xobni: linking email and social networks
  • 14. Networking groups
  • 15. Suggestions from the network
  • 16. Networking groups
  • 17. Networking groups
  • 18. Group media
  • 19. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  • 20. Business intelligence
  • 21. Advanced search
  • 22. Link Skills: “PR conference speaker”
  • 23. Companies: ITV
  • 24. Companies: ITV
  • 25. People: “BP communications”
  • 26. People: “BP communications”
  • 27. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  • 28. Applications: events
  • 29. Applications: events
  • 30. Applications: status updates
  • 31. Applications: reading list
  • 32. Applications: blog
  • 33. Other applications
  • 34. Advertising
  • 35. Recruitment
  • 36. Agenda Building you profile Developing your network Business intelligence Applications Paying your way
  • 37.
    • Business version of LinkedIn costs $19.95 per month
    • Send InMail to people outside your network
    • Analytics - see who is looking at your profile
    • Improved search
    Paying your way (or not)
  • 38. Paying your way
  • 39. Results depend on visibility settings
  • 40. Recommended reading Source: Me and My Web Shadow, Antony Mayfield
  • 41. Thank you Stephen Waddington Stephen.Waddington@speedcommunications.com Tel. +44 20 7842 3201 Mob. +44 7771 851407 www.speedcommunications.com