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This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011. ...
This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011.
There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences.
The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.
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