CIPR Summer Social: Getting Ahead in Social Media and Digital PR

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This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011.

There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences.

The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.

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CIPR Summer Social: Getting Ahead in Social Media and Digital PR

  1. 1. Getting ahead in social mediaCIPR Summer Social – 18 August 2011#CIPRNE<br />
  2. 2. @waddswadds.co.uk<br />#CIPRNE<br />
  3. 3. Getting ahead in social media<br />Media change<br />Web shadows<br />Building reputation<br />You arewhat you post<br />Getting ahead<br />Cautionary tales<br />#CIPRNE<br />Photo: Bengt E Nyman, Flickr<br />
  4. 4. The Journal<br />#CIPRNE<br />
  5. 5. NUFC blog<br />#CIPRNE<br />
  6. 6. Matt Reilly<br />
  7. 7. Jesmond Local<br />#CIPRNE<br />
  8. 8. Northumberland app<br />#CIPRNE<br />
  9. 9. Metro Facebook page<br />#CIPRNE<br />
  10. 10. Tyneside Cinema Twitter page<br />#CIPRNE<br />
  11. 11. Three stages of the development of the industry development<br />Public fooled via spin<br />Information through communication<br />Public engagement via two way engagement<br />#CIPRNE<br />
  12. 12. Getting ahead in social media<br />Media change<br />Web shadows<br />Building reputation<br />You arewhat you post<br />Getting ahead<br />Cautionary tales<br />#CIPRNE<br />Photo: Bengt E Nyman, Flickr<br />
  13. 13. Your personal reputation<br />#CIPRNE<br />
  14. 14. Your personal reputation<br />#CIPRNE<br />
  15. 15. Your personal reputation<br />
  16. 16. Your personal reputation<br />#CIPRNE<br />
  17. 17. Google is a reputation engine<br />#CIPRNE<br />
  18. 18. And a missed opportunity for PR<br />DoubleClick Ad Planner<br />Google Trends and Insights<br />Google Keyword Tools<br />Google Analytics<br />“A database of intentions. Google’s gift to the PR industry.”<br />Andrew Smith, Escherman<br />#CIPRNE<br />
  19. 19. Multiple Stephen Waddingtons<br />#CIPRNE<br />
  20. 20. In search of Stephen Waddington <br />1. Google profile<br />2. Professional blog<br />3. Company web site<br />4. Twitter<br />5. LinkedIn<br />8. Personal blog<br />9. Slideshare<br />10. CIPR Conversation<br />#CIPRNE<br />
  21. 21. Getting ahead in social media<br />Media change<br />Web shadows<br />Building reputation<br />You arewhat you post<br />Getting ahead<br />Cautionary tales<br />#CIPRNE<br />Photo: Bengt E Nyman, Flickr<br />
  22. 22. Google+<br />#CIPRNE<br />
  23. 23. LinkedIn<br />#CIPRNE<br />
  24. 24. Should I pay for LinkedIn?<br />#CIPRNE<br />
  25. 25. Twitter<br />#CIPRNE<br />
  26. 26. Twitter<br />#CIPRNE<br />
  27. 27. Other networks<br />#CIPRNE<br />
  28. 28. Making connections<br />#CIPRNE<br />
  29. 29. Slideshare<br />#CIPRNE<br />
  30. 30. Personal web site<br />#CIPRNE<br />
  31. 31. Blog<br />#CIPRNE<br />
  32. 32. Digital portfolio<br />#CIPRNE<br />
  33. 33. Podcast<br />#CIPRNE<br />
  34. 34. Curating and editing<br />#CIPRNE<br />
  35. 35. Getting ahead in social media<br />Media change<br />Web shadows<br />Building reputation<br />You arewhat you post<br />Getting ahead<br />Cautionary tales<br />#CIPRNE<br />
  36. 36. Join a conversation<br />#CIPRNE<br />
  37. 37. Participate in communities<br />#CIPRNE<br />
  38. 38. Participate in conversations<br />#CIPRNE<br />
  39. 39. Syndicate content<br />#CIPRNE<br />
  40. 40. Pitch guest blog slots<br />#CIPRNE<br />
  41. 41. Getting ahead in social media<br />Media change<br />Web shadows<br />Building reputation<br />You arewhat you post<br />Getting ahead<br />Cautionary tales<br />#CIPRNE<br />Photo: Bengt E Nyman, Flickr<br />
  42. 42. Laura Tosney – YouTube job application<br />Link: Laura Tosney’s YouTube site<br />#CIPRNE<br />
  43. 43. Jed Hallam – Facebook campaign<br />#CIPRNE<br />
  44. 44. Matt Watson – Twitter hire<br />#CIPRNE<br />
  45. 45. Josh Haliday – SR2 Blog<br />#CIPRNE<br />
  46. 46. Getting ahead in social media<br />Media change<br />Web shadows<br />Building reputation<br />You arewhat you post<br />Getting ahead<br />Cautionary tales<br />#CIPRNE<br />Photo: Bengt E Nyman, Flickr<br />
  47. 47. Syncing updates across different networks<br />#CIPRNE<br />
  48. 48. Tagging in dodgy images<br />Source: Facebook<br />#CIPRNE<br />
  49. 49. Privacy settings<br />#CIPRNE<br />
  50. 50. Data leakage<br />#CIPRNE<br />
  51. 51. Open business<br />#CIPRNE<br />
  52. 52. Peer metrics<br />#CIPRNE<br />
  53. 53. Your to do list<br />Create a Google profile<br />Set up a personal Google alert<br />Build a network using Twitter<br />Sign-up to LinkedIn and complete your profile<br />Create your own personal media<br />Find your own communities<br />Ruthlessly manage your personal privacy setting<br />#CIPRNE<br />
  54. 54. Recommended reading<br />Me and my web shadowAntony Mayfield<br />#CIPRNE<br />
  55. 55. Thank you@waddswadds.co.uk<br />

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