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CIPR Summer Social: Getting Ahead in Social Media and Digital PR

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This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011. …

This presentation was created for the CIPR North East Social Summer in Newcastle on 18 August 2011.

There has arguably never been a more exciting time to work in the public relations industry. As traditional media continues to be disintermediated by technology, practitioners have the opportunity to engage directly with an organisation’s audiences.

The presentation covers the three areas where individuals need to skill-up to operate in this new environment, namely content creation, community participation and personal networking.

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  • 1. Getting ahead in social mediaCIPR Summer Social – 18 August 2011#CIPRNE
  • 2. @waddswadds.co.uk
    #CIPRNE
  • 3. Getting ahead in social media
    Media change
    Web shadows
    Building reputation
    You arewhat you post
    Getting ahead
    Cautionary tales
    #CIPRNE
    Photo: Bengt E Nyman, Flickr
  • 4. The Journal
    #CIPRNE
  • 5. NUFC blog
    #CIPRNE
  • 6. Matt Reilly
  • 7. Jesmond Local
    #CIPRNE
  • 8. Northumberland app
    #CIPRNE
  • 9. Metro Facebook page
    #CIPRNE
  • 10. Tyneside Cinema Twitter page
    #CIPRNE
  • 11. Three stages of the development of the industry development
    Public fooled via spin
    Information through communication
    Public engagement via two way engagement
    #CIPRNE
  • 12. Getting ahead in social media
    Media change
    Web shadows
    Building reputation
    You arewhat you post
    Getting ahead
    Cautionary tales
    #CIPRNE
    Photo: Bengt E Nyman, Flickr
  • 13. Your personal reputation
    #CIPRNE
  • 14. Your personal reputation
    #CIPRNE
  • 15. Your personal reputation
  • 16. Your personal reputation
    #CIPRNE
  • 17. Google is a reputation engine
    #CIPRNE
  • 18. And a missed opportunity for PR
    DoubleClick Ad Planner
    Google Trends and Insights
    Google Keyword Tools
    Google Analytics
    “A database of intentions. Google’s gift to the PR industry.”
    Andrew Smith, Escherman
    #CIPRNE
  • 19. Multiple Stephen Waddingtons
    #CIPRNE
  • 20. In search of Stephen Waddington
    1. Google profile
    2. Professional blog
    3. Company web site
    4. Twitter
    5. LinkedIn
    8. Personal blog
    9. Slideshare
    10. CIPR Conversation
    #CIPRNE
  • 21. Getting ahead in social media
    Media change
    Web shadows
    Building reputation
    You arewhat you post
    Getting ahead
    Cautionary tales
    #CIPRNE
    Photo: Bengt E Nyman, Flickr
  • 22. Google+
    #CIPRNE
  • 23. LinkedIn
    #CIPRNE
  • 24. Should I pay for LinkedIn?
    #CIPRNE
  • 25. Twitter
    #CIPRNE
  • 26. Twitter
    #CIPRNE
  • 27. Other networks
    #CIPRNE
  • 28. Making connections
    #CIPRNE
  • 29. Slideshare
    #CIPRNE
  • 30. Personal web site
    #CIPRNE
  • 31. Blog
    #CIPRNE
  • 32. Digital portfolio
    #CIPRNE
  • 33. Podcast
    #CIPRNE
  • 34. Curating and editing
    #CIPRNE
  • 35. Getting ahead in social media
    Media change
    Web shadows
    Building reputation
    You arewhat you post
    Getting ahead
    Cautionary tales
    #CIPRNE
  • 36. Join a conversation
    #CIPRNE
  • 37. Participate in communities
    #CIPRNE
  • 38. Participate in conversations
    #CIPRNE
  • 39. Syndicate content
    #CIPRNE
  • 40. Pitch guest blog slots
    #CIPRNE
  • 41. Getting ahead in social media
    Media change
    Web shadows
    Building reputation
    You arewhat you post
    Getting ahead
    Cautionary tales
    #CIPRNE
    Photo: Bengt E Nyman, Flickr
  • 42. Laura Tosney – YouTube job application
    Link: Laura Tosney’s YouTube site
    #CIPRNE
  • 43. Jed Hallam – Facebook campaign
    #CIPRNE
  • 44. Matt Watson – Twitter hire
    #CIPRNE
  • 45. Josh Haliday – SR2 Blog
    #CIPRNE
  • 46. Getting ahead in social media
    Media change
    Web shadows
    Building reputation
    You arewhat you post
    Getting ahead
    Cautionary tales
    #CIPRNE
    Photo: Bengt E Nyman, Flickr
  • 47. Syncing updates across different networks
    #CIPRNE
  • 48. Tagging in dodgy images
    Source: Facebook
    #CIPRNE
  • 49. Privacy settings
    #CIPRNE
  • 50. Data leakage
    #CIPRNE
  • 51. Open business
    #CIPRNE
  • 52. Peer metrics
    #CIPRNE
  • 53. Your to do list
    Create a Google profile
    Set up a personal Google alert
    Build a network using Twitter
    Sign-up to LinkedIn and complete your profile
    Create your own personal media
    Find your own communities
    Ruthlessly manage your personal privacy setting
    #CIPRNE
  • 54. Recommended reading
    Me and my web shadowAntony Mayfield
    #CIPRNE
  • 55. Thank you@waddswadds.co.uk

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