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Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
Getting ahead and hired in social media
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Getting ahead and hired in social media

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Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking …

Social media provides the opportunity for an individual to build a personal network like never before. It used to take a graduate several years of lunching journalists and boozy after work drinking sessions to build up a network of contacts.

But no longer: face-to-face meeting remain invaluable but now armed with Twitter anyone can build a network of journalists and over the course of a few weeks learn about their likes and dislikes. That’s one small step away from engagement and developing a relationship.

Social media is also enabling savvy individuals to build their personal reputation by showcasing their work whether that’s words, photos or video. It takes no more than 15 minutes to create a blog or an account on Flickr or YouTube to share with your network and peers.

Professional networks such as LinkedIn and personal web sites have become the modern portfolio. They’re almost certainly the first place that an employer, potential business partner or prospect will go to check you out.

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  • 1. Getting ahead in social media CIPR Summer Social – 16 July 2011 #ciprsm
  • 2. @wadds wadds.co.uk #CIPRSM
  • 3. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  • 4. Your personal reputation Source: Google search ‘Gemma Griffiths’ #CIPRSM
  • 5. Your personal reputation Source: @nightingaleliz #CIPRSM
  • 6. Your personal reputation Source: Google image search ‘Kayleigh Brennan’ #CIPRSM
  • 7. Your personal reputation Source: LinkedIn: Michael Greer #CIPRSM
  • 8. Your personal reputation Source: Daily Telegraph #CIPRSM
  • 9. Google is a reputation engine Source: Google #CIPRSM
  • 10. Multiple Stephen Waddington Source: IMDB #CIPRSM
  • 11. In search of Stephen Waddington <ul><li>Blog </li></ul><ul><li>Blog </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Personal web site </li></ul><ul><li>8. Slideshare </li></ul><ul><li>9. Reputation Online </li></ul><ul><li>10. Article </li></ul>Source: Google search ‘Stephen Waddington’ #CIPRSM
  • 12. Personal reputation “ We will be known forever by the tracks we leave” Source: Native American Proverb #CIPRSM
  • 13. Web shadow Source: Me and My Web Shadow, Antony Mayfield #CIPRSM Web shadow: the new CV Demonstrate skills Serendipitous connections Client & employer scrutiny
  • 14. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  • 15. LinkedIn Source: LinkedIn #CIPRSM
  • 16. Q. Should I pay for LinkedIn? A. Yes Source: LinkedIn #CIPRSM
  • 17. Twitter Source: @wadds #CIPRSM
  • 18. Slideshare Source: Slideshare #CIPRSM
  • 19. Other networks Source: Various #CIPRSM
  • 20. Making connections #CIPRSM Build your network Listen and learn Ensure relevancy Engage
  • 21. Personal web site Source: Constantinos Charalambous #CIPRSM
  • 22. Blog Source: Philip Sheldrake ’ s blog #CIPRSM
  • 23. Digital portfolio Source: Ben Cotton ’ s personal web site #CIPRSM
  • 24. Podcast Source: For Immediate Review podcast #CIPRSM
  • 25. Curation Source: Mike Litman ’ s Lifestream #CIPRSM
  • 26. Curate and edit Source: Storify #CIPRSM
  • 27. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  • 28. Join a conversation Source: PR Week #CIPRSM
  • 29. Participate in communities Source: CIPR LinkedIn discussion group #CIPRSM
  • 30. Participate in conversations Source: Twitter #commschat #CIPRSM
  • 31. Pitch guest blog opportunities Source: Reputation Online #CIPRSM
  • 32. Syndication Source: The Conversation, CIPR #CIPRSM
  • 33. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  • 34. Laura Tosney – YouTube job application Source: Laura Tosney ’ s YouTube site #CIPRSM
  • 35. Jed Hallam – Facebook campaign Source: Jed Hallam, Facebook campaign #CIPRSM
  • 36. Matt Watson – Twitter hire Source: Wadds' PR blog #CIPRSM
  • 37. Josh Haliday – SR2 Blog Source: SR2 Blog #CIPRSM
  • 38. Getting ahead in social media Photo: Bengt E Nyman , Flickr #CIPRSM Web shadows Building reputation You are what you post Getting ahead Cautionary tales
  • 39. Off message content Source: PR Week #CIPRSM
  • 40. Dodgy images Source: Facebook #CIPRSM
  • 41. Data leakage Source: 192.com #CIPRSM
  • 42. Monitor and manage Photo: Ell R Brown , Flickr #CIPRSM
  • 43. Use privacy settings Photo: ShannoPatrock17 , Fickr #CIPRSM
  • 44. Thanks for listening! @wadds wadds.co.uk

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