Getting ahead and getting hired in social media & digital

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This deck was originally created for a CIPR Summer Social workshop on personal reputation.

It looks at how you audit your online reputation, create profiles on LinkedIn and Twitter, build networks and publish content. There were case studies from people that have used social media to build their personal profile and secure jobs and a discussion about dealing with less favourable content.

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  • Great !!! This is the most informative and interesting presentation i have read. Now i have got myself looking over several options to build my networs and extend my connections .
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Getting ahead and getting hired in social media & digital

  1. Getting ahead (and hired) in social media & digital PR CIPR Summer Social - 5 August, 2010
  2. @wadds
  3. Getting ahead (and hired) in social media Web shadows Networks and building reputation You are what you post Getting ahead and getting hired Cautionary tales
  4. Your personal reputation
  5. Google is a reputation engine
  6. Multiple Stephen Waddingtons Source: IMDB
  7. Google results for Stephen Waddington <ul><li>Blog </li></ul><ul><li>Slideshare </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul><ul><li>Marcom Professional </li></ul><ul><li>Reputation Online </li></ul><ul><li>10. SiteVisibility </li></ul>
  8. Personal SEO (with thanks to Ben Cotton) Source: Ben Cotton
  9. Web shadow Source: Me and My Web Shadow, Antony Mayfield Web shadow: the new CV Demonstrate skills Serendipitous connections Employers check you out
  10. Building your network
  11. LinkedIn Source: LinkedIn
  12. Twitter Source: Twitter
  13. Building your network Source: Stephen Davies’ blog
  14. Building your network Source: Ruth Jones and Dan Howe
  15. Making connections Build your network Listen and learn Ensure relevancy Engage
  16. Online should complement offline Source: Image by Sean Bernard via Flickr
  17. Building your personal reputation
  18. Blog: Philip Sheldrake Source: Philip Sheldrake’s blog
  19. Source: Taryln on Flickr Flickr: Carolyn Mendelsohn
  20. Digital portfolio: Ben Cotton Source: Ben Cotton’s personal web site
  21. Podcast: Shel Holtz and Neville Hobson Source: For Immediate Review podcast
  22. Curation: Mike Litman Source: Mike Litman’s Lifestream
  23. You are what you post
  24. Join a conversation Source: PR Week
  25. Participate in communities Source: CIPR LinkedIn discussion group
  26. Pitch guest blog opportunities Source: Melanie Season on Reputation Online
  27. Syndication Source: Andrew Smith on Marcom Professional
  28. A curious tale: social network to print Source: Wadds’ PR blog
  29. Getting ahead and hired
  30. Laura Tosney: YouTube job application Source: Laura Tosney’s YouTube site and her blog
  31. Jed Hallam: Facebook campaign Source: Jed Hallam
  32. Matt Watson: Twitter hire Source: Wadds' PR blog
  33. Josh Halliday: SR2 Blog Source: SR2 Blog
  34. Cautionary tales
  35. Off message content
  36. Dodgy images
  37. An unfortunate search result
  38. Wrap up
  39. Getting ahead (and hired) in social media Web shadows Networks and building reputation You are what you post Getting ahead and hired Cautionary tales
  40. Recommended reading Source: Me and My Web Shadow, Antony Mayfield

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