Getting ahead and getting hired in social media & digital

Getting ahead (and hired) in social media & digital PR CIPR Summer Social - 5 August, 2010

@wadds

Getting ahead (and hired) in social media Web shadows Networks and building reputation You are what you post Getting ahead and getting hired Cautionary tales

Your personal reputation

Google is a reputation engine

Multiple Stephen Waddingtons Source: IMDB

Google results for Stephen Waddington
Blog
Slideshare
Twitter
LinkedIn
Marcom Professional
Reputation Online
10. SiteVisibility

Personal SEO (with thanks to Ben Cotton) Source: Ben Cotton

Web shadow Source: Me and My Web Shadow, Antony Mayfield Web shadow: the new CV Demonstrate skills Serendipitous connections Employers check you out

Building your network

LinkedIn Source: LinkedIn

Twitter Source: Twitter

Building your network Source: Stephen Davies’ blog

Building your network Source: Ruth Jones and Dan Howe

Making connections Build your network Listen and learn Ensure relevancy Engage

Online should complement offline Source: Image by Sean Bernard via Flickr

Building your personal reputation

Blog: Philip Sheldrake Source: Philip Sheldrake’s blog

Source: Taryln on Flickr Flickr: Carolyn Mendelsohn

Digital portfolio: Ben Cotton Source: Ben Cotton’s personal web site

Podcast: Shel Holtz and Neville Hobson Source: For Immediate Review podcast

Curation: Mike Litman Source: Mike Litman’s Lifestream

You are what you post

Join a conversation Source: PR Week

Participate in communities Source: CIPR LinkedIn discussion group

Pitch guest blog opportunities Source: Melanie Season on Reputation Online

Syndication Source: Andrew Smith on Marcom Professional

A curious tale: social network to print Source: Wadds’ PR blog

Getting ahead and hired

Laura Tosney: YouTube job application Source: Laura Tosney’s YouTube site and her blog

Jed Hallam: Facebook campaign Source: Jed Hallam

Matt Watson: Twitter hire Source: Wadds' PR blog

Josh Halliday: SR2 Blog Source: SR2 Blog

Cautionary tales

Off message content

Dodgy images

An unfortunate search result

Wrap up

Getting ahead (and hired) in social media Web shadows Networks and building reputation You are what you post Getting ahead and hired Cautionary tales

Recommended reading Source: Me and My Web Shadow, Antony Mayfield

http://meandmywebshadow.com	18
http://www.speedcommunications.com	14
http://www.slideshare.net	1
http://www.litmanlive.me	1
http://www.linkedin.com	1
http://www.litmanlive.co.uk	1

Getting ahead and getting hired in social media & digital

by Stephen Waddington

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Getting ahead and getting hired in social media & digital Presentation Transcript