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1 | 08.04.2014
2 | 08.04.2014
3 | 08.04.2014
Share this and Share that too
April 2014
4 | 08.04.2014
#sharethis
@wadds
5 | 08.04.2014
Screen dominates print
Source: Google
6 | 08.04.2014
Mobile overtakes desktop
Source: KPCB
7 | 08.04.2014
Building the web for 5bn people
Source: Google
8 | 08.04.2014
Changing media
9 | 08.04.2014
Growing up
Source: Hitchhikers Guide to the Galaxy
10 | 08.04.2014
“Anything that is
in the world when
you’re born is
normal and
ordinary and is
just a natural
part of the way
the world works.”
Adams on growing up
Source: Douglas Adams
11 | 08.04.2014
“Anything that’s
invented between
when you’re 15 and
35 is new and
exciting and
revolutionary and
you can probably
get a career in
it.”
Adams on growing up
Source: Douglas Adams
12 | 08.04.2014
“Anything invented
after you’re 35 is
against the
natural order of
things.”
Adams on growing up
Source: Douglas Adams
13 | 08.04.2014
Markets are people
Source: The Business of Influence by Philip Sheldrake (Wiley 2011)
14 | 08.04.201414 | 08.04.2014
Share This
15 | 08.04.2014
Really? No really. Think again.
Source: Search data
16 | 08.04.2014
Source: Sales email / Stephen Waddington
Sales 1.0: spam
17 | 08.04.2014
Source: LinkedIn
Sales 2.0: mining for data
18 | 08.04.2014
Sales 2.0: turning data into insights
Source: Twitter data
19 | 08.04.2014
Big and little data
Source: Google data
20 | 08.04.2014
Adolescence
The trickiest developmental age
Source: Inbetweeners and Adrian Mole
21 | 08.04.2014
Stop posting shit on the Internet
22 | 08.04.2014
Source: Content Marketing Institute: 2013 Benchmarks, Budgets and Trends
The content bandwagon
23 | 08.04.2014
The audience answers back
24 | 08.04.2014
“Organisations used to operate
under the belief they could
control how a message was
communicated to an
audience.”
25 | 08.04.2014
Internal advocates (or not)
26 | 08.04.2014
Difficult conversations
27 | 08.04.2014
“Good marketing and public
relations should be two-way (20/80
or even 10/90).”
“Critics aren’t just members of your
external audience. Sometimes
they’re employees.”
28 | 08.04.2014
Growing pains
29 | 08.04.2014
Source: Mashable
Be careful what you ask for
30 | 08.04.2014
Twitter chat backfires
31 | 08.04.2014
“A message will only resonate
with an audience if the
audience believes it to be
sincere and authentic.”
32 | 08.04.2014
Source: Guardian
JP Morgan sees trouble ahead
33 | 08.04.2014
Hacked political advertisement
34 | 08.04.2014
“In reality, organisations can plan
their public relations activity and
carefully craft messages and
content, but control has never
been possible.”
35 | 08.04.2014
Wikileaks: cable leaks
36 | 08.04.2014
Source: Greenpeace
Crowdsourced BP brand
37 | 08.04.2014
“Communication and marketing
between an organisation and an
audience can no longer be one-
way.
It never should have been.”
38 | 08.04.2014
Source: Haggerston Tesco Tumblr
Tesco Tumblr
39 | 08.04.2014
WHSmiths carpet Twitter feed
40 | 08.04.2014
Source: Disgruntled Passenger 2.0, SimpliFlying
Pissed off passenger 2.0
41 | 08.04.2014
“There are no real boundaries anymore and
brands have to communicate with
audiences both en masse, as smaller groups
and as individuals.”
“And above all, as human beings.”
42 | 08.04.201442 | 08.04.2014
Share that too
43 | 08.04.2014
Customer service 2.0
44 | 08.04.2014
Customer service 2.0
45 | 08.04.2014
Customer service 2.0
46 | 08.04.2014
Customer service 2.0
47 | 08.04.2014
Customer service 2.0
48 | 08.04.2014
Customer service 2.0
49 | 08.04.2014
Customer service 2.0
50 | 08.04.2014
Asda chicken licker
51 | 08.04.2014
Bodyform responds
52 | 08.04.2014
Lego Cuusoo
53 | 08.04.2014
Media
relations
Influencer
relations
Community
Social
Business
(vision)
Stages of social development
54 | 08.04.2014
Awareness
Knowledge
Interest
Preference
Action
Marketing 101
55 | 08.04.2014
events
email
whitepapers
Blogs
CRM
Twitter
Social selling
56 | 08.04.2014
events
email
whitepapers
Blogs
CRM
Twitter
SALES
Social selling
57 | 08.04.2014
baby: no profiles and still find social media all a bit baffling and
new-fangled
child: on the most popular networks and push out marketing
content
teenager: social media as a communication and marketing channel
young adult: two-way engagement, likely
communication, marketing and customer service. Integrated
systems
grown up: the truly social organisation. Mature work-flow
Who are you?
58 | 08.04.2014
Research/Insight
•Web analytics
•Web research
•Search insight
•Social networks
•Conversation
•Influencers
Strategy
•Define goals and
objectives
•Devise means of
motivation and
engagement
Content
•Format
•Function
•Content
optimisation
Channels
•Facebook
•Twitter
•LinkedIn
•Google+
Engagement
•Community
management
•Campaign
lifecycle
•Social lifecycle
Evaluation
•SMART Objectives
•The Barcelona
Principles
•Valid Metrics
Planning model
59 | 08.04.201459 | 08.04.2014
The future of organisational
communication
60 | 08.04.2014
“Organisations are obsessed
with pushing brand and
product messages. They want
to appear cool and feel
good about themselves
rather than engage with their
audiences.”
Tom Foremski
Corporate media
61 | 08.04.2014
Earned reputation
62 | 08.04.2014
New forms of media
63 | 08.04.2014
Location and always on
64 | 08.04.2014
Brands as utility
65 | 08.04.2014
Stephen Waddington
wadds.co.uk
@wadds
Contact
66 | 08.04.2014
67 | 08.04.2014

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