Alastair Campbell    Will Whitehornevent summAry
no AgendA Control               ImmedIACy                       dIAlogue                          h                t now b...
more,                      CrItICs/edItors                      We’re All fAster medIA               everyWhere           ...
stronger                               demoCrAtIC                     more meAsurAble reputAtIon fAster                   ...
Comms strAtegy,                 ConneCt to                leArn from Content plAn                    pArtICIpAte          ...
Thank you.                                         These issues, and how                                         corporate...
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Control in the Age of Anarchy event summary

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This is a summary from Speed's Control in the Age of Anarchy event. Alastair Campbell joined Speed to discuss the future of public relations and social media and participate in a panel discussion attended by some of the UK's top communications professionals at major brands. From more information see: http://wadds.co/xf3pSz

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Control in the Age of Anarchy event summary

  1. 1. Alastair Campbell Will Whitehornevent summAry
  2. 2. no AgendA Control ImmedIACy dIAlogue h t now bot “You mus cate and narchy but th ere communi You’re painting ea “It’s not quit that son or body connect . over time, even er is no single p re” enda any mo a picture arack Obama” decides the a g if you’re B “The internet has taken discussion back to how it used to be – people who knew each other sharing their views.”the fundAmentAl ChAnge
  3. 3. more, CrItICs/edItors We’re All fAster medIA everyWhere spokespeople t the es you star mes “Sometim n. Someti re “One of the reasons our papers a conversatio lved in the less now popular is the public is tes” o you are inv n. Sometimes e of how the media ope ra conversatio” awar you shut up “The corporate worl d ha communication since s always had instant the telegraph. Certa events in the past in have been seminal”the rIsks
  4. 4. stronger demoCrAtIC more meAsurAble reputAtIon fAster o re “I n m a n y w a ys it ’s m u c h m what agenda lobal now old-fashioned now, like a g “Y ou have to k or yourself uare” electronic virtual village sq ant to set f you w ve to stick to it” ha and then you “YOu can creat e YOur Own medIa landSca pe tOdaY, aS the puBlIc are creatIng theIr Own med Ia netwOrkS”the opportunItIes
  5. 5. Comms strAtegy, ConneCt to leArn from Content plAn pArtICIpAte AudIenCe YOu can “FOc uS On the pOIntS where . “You’ r e painting a reallY cOn nect wIth YOur puBlIcS picture over time, even the nOw Str ategIc cOmmunIcatIOn IS if you’ re Barack Obama” untS” OnlY cOmmunIcatIOn that cO e truth ande “tellIng th Sparent ar BeIng tran crucIal” “DO ThaT righT anD The impa cT aBSOlutelY will DepenD much mOre On whaT yOu DO anD whaT yOu sa y”buIldIng your story
  6. 6. Thank you. These issues, and how corporate communications teams are responding, will be explored further in our Reputation 20/20 project this year. Let the story step forward.speed Communications6th floor, the Communications building48 leicester square, london WC2h 7lt
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