Content Marketing Show 2014: Can a brand ever truly be social?

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Presentation to the Content Marketing Show in London, challenging the audience to consider whether a brand can ever be social. It can, but it needs to be human, brave and empathetic. The deck includes examples of good and back practice, and a very personal story.

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Content Marketing Show 2014: Can a brand ever truly be social?

  1. 1. 1 | 20.07.2014 Content Marketing Show Stephen Waddington
  2. 2. 2 | 20.07.20142 | 20.07.2014 Can a brand ever truly be social? Stephen Waddington @wadds
  3. 3. 3 | 20.07.2014 Welcome to the party Source: Ketchum
  4. 4. 4 | 20.07.2014 Nice but dim Source: Condescending Corporate Brand Page, Facebook
  5. 5. 5 | 20.07.2014 Nutters Source: Kenneth Cole tweet uses #Cairo to promote Spring collection, Huffington Post
  6. 6. 6 | 20.07.2014 Say no to auto-mate Source: Learning by doing it wrong, KLM
  7. 7. 7 | 20.07.2014 Say no to auto mate Image source: @KLM via Twitter, 1 July 2014
  8. 8. 8 | 20.07.2014 Stop posting shit on the Internet Image source: Unknown
  9. 9. 9 | 20.07.2014 Social brands Image source: Paul Fabretti / Telefonica
  10. 10. 10 | 20.07.2014 A personal story Image source: Stephen Waddington
  11. 11. 11 | 20.07.2014 Shared experiences Image source: Stephen Waddington
  12. 12. 12 | 20.07.2014 Maslow's Hierarchy of Needs
  13. 13. 13 | 20.07.2014 Thank you Social media is human media. Automate and industrialise with extreme care Be brave. Challenge your organisation. Do the best work that you can Check your breasts, and your balls. Maybe even make it a social experience Image source: CoppaFeel
  14. 14. 14 | 20.07.201414 | 20.07.2014 Can a brand ever truly be social? Stephen Waddington @wadds

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